Early Thanksgiving online sales numbers are up 7% YoY to $15.6B, on par with pre-pandemic trends

1. Thanksgiving weekend shows strong online sales growth; 7% globally, 4% in U.S. 2. Mobile shopping dominates, with expected 73% of sales made via mobile devices. 3. Salesforce reports discounts averaging 24% globally; 27% specifically in U.S. 4. Strong buying predicted in evening; 35% of sales expected between 7pm and midnight. 5. Generative AI use by retailers up 32% week-over-week, boosting e-commerce potential.