1. Voya partners with Empathy to offer LifeVault, aiding clients in planning for loss. 2. This collaboration positions Voya as a leader in innovative client support solutions.
The collaboration enhances Voya's service offerings, potentially attracting new clients. Historically, partnerships that innovate customer service lead to stock price gains.
This collaboration is significant as it reflects Voya’s commitment to innovation which may appeal to a broader client base. New offerings in financial services often correlate with improved growth prospects.
The integration of LifeVault could enhance Voya's client retention and acquisition over time, as strong support in difficult times builds customer loyalty.