Tilray Brands Launches Mindful Sipping Campaign with Cannabis-Infused Beverages for Dry January

TORONTO, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is inviting Canadians to participate in Dry January with its new line of cannabis-infused beverages from the Mollo and XMG brands. The campaign, titled “No Drinks doesn’t mean no drinks,” promotes a variety of flavour-forward options and consistent cannabinoid profiles, catering to diverse drinking occasions—be it social gatherings or quiet evenings at home.

Emphasizing Better Choices During Dry January

“Dry January isn’t about going without; it’s about choosing better,” stated Blair MacNeil, President of Tilray Canada. He highlighted that the selection, featuring everything from bright seltzers to nostalgic carbonated drinks, allows adults to find their ideal beverage for any moment. The non-alcoholic beverage market in Canada has seen remarkable growth, surging 24% year-over-year to $199 million, and cannabis beverages could play a pivotal role in this emerging trend, offering flavorful alternatives.

Explore Mollo's New Flavours this Winter

The Mollo brand introduces a variety of new flavors with its four-pack seltzers designed for winter enjoyment:

• Blackberry (4 × 355 mL): Featuring sweet-meets-tart ripe berry notes with 10 mg THC and 20 mg CBG per can.
• Wild Berry Açaí (4 × 355 mL): A juicy dark-berry profile that delivers a smooth finish, also 10 mg THC and 20 mg CBG per can.

Comfort Flavours for Chilly Days

• Lemon Seltzer: Bright citrus with botanically sourced limonene, offering 10 mg THC and 20 mg CBG.
• Mango Seltzer: Warm, mellow tropical flavor, featuring 10 mg THC and 20 mg CBG.
• Watermelon Lime Seltzer: A nostalgic sweet-and-tart blend with 10 mg THC and 20 mg CBG.

XMG Beverages: Bold Flavours and Zero Sugar Options

The XMG brand brings nostalgia with its innovative offerings:

• XMG+ Grape Ape Soda: A bold grape soda with 10 mg THC and 10 mg CBG, enhanced with guarana extract.
• Tropical Cream Float: Classic flavor combined with 10 mg THC and 10 mg CBG.
• XMG Zero: Bold Flavour, Zero Sugar: Options like Cream Soda Zero and Orange Soda Zero feature 0 sugar and 0 calories with 10 mg THC.

Availability Across Canada

Mollo Seltzers, including the new Blackberry and Wild Berry Açaí four-packs, along with Mollo 10 and Orchard Chill’r, are available nationwide at select cannabis retailers and licensed online platforms in Canada. Availability is subject to provincial regulations.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading lifestyle and consumer packaged goods company operating in the cannabis, beverage, and wellness sectors. With a presence in Canada, the U.S., Europe, Australia, and Latin America, Tilray aims to be at the forefront of innovation in these fields, supporting over 40 brands across more than 20 countries.

For more information about Tilray Brands and its product offerings, visit www.Tilray.com and follow them on social media @Tilray. Please enjoy responsibly and ensure you are 19+ before consumption.