Ethos Partners with North American to Launch Accumulation Indexed Universal Life Product
AUSTIN, Texas and DES MOINES, Iowa, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Ethos Technologies Inc., a pioneering life insurance technology firm, has announced a significant partnership with North American Company for Life and Health Insurance®. This collaboration introduces a proprietary Accumulation Indexed Universal Life product (IUL) to the Ethos digital life insurance platform, enhancing access to life insurance solutions for eligible consumers.
Key Features of the Accumulation IUL
The newly launched Accumulation Index Universal Life product empowers eligible individuals with life insurance coverage options up to $2 million. It not only emphasizes strong performance but also offers unique benefits through a streamlined application process that allows for an instant decision without the need for medical examinations.
- Coverage up to $2 million
- Instant-decision process
- No medical exams required1
- Net-zero cost loans2 available
- Nine index options for selection
This innovative product is designed to provide both death benefit protection and cash value accumulation, making it an appealing choice for those seeking comprehensive financial protection.
Comments from Leadership
“At North American, we are committed to innovation, expanding access to financial protection and cash value accumulation,” stated Jerry Blair, President of North American. “By combining our trusted products with Ethos’ cutting-edge technology, we are making accumulation-focused life insurance more accessible, faster, and easier than ever.”
Peter Colis, Co-Founder and CEO of Ethos, added: “We’re proud to partner with industry leader North American to bring Accumulation IUL to market. With this collaboration, we’re not just delivering another life insurance product—we’re empowering agents to grow their business faster and helping families protect their futures with speed, simplicity, and confidence.”
A Network of Trusted Partnerships
North American joins a premier lineup of carrier partners affiliated with Ethos, including leading names such as Banner Life Insurance Company, TruStage™ Financial Group, Ameritas Life Insurance Corp., Aflac, and Protective. Together, they aim to enhance the accessibility and affordability of life insurance for millions of families across the United States.
About Ethos and North American
Ethos is dedicated to transforming the life insurance experience through its user-friendly platform that minimizes the traditional barriers to purchase. By requiring no medical exams and only a few health questions, Ethos enables a seamless process for securing essential coverage.
North American Company for Life and Health Insurance®, part of Sammons® Financial Group, Inc., has been providing quality insurance products since 1886. Their extensive portfolio includes various life insurance options, ensuring consumer needs are met effectively.
Conclusion
The introduction of the Accumulation IUL by Ethos and North American signifies a notable advancement in the life insurance market, focusing on speed, simplicity, and comprehensive family benefits. This product could redefine how consumers approach life insurance while considering their financial future.