1. Ferrari renews partnership with Philip Morris for premium sponsorship. 2. PM becomes a Premium Partner of Scuderia Ferrari and Ferrari Challenge. 3. The agreement strengthens a collaboration that has lasted over 50 years. 4. Partnership takes effect on January 1, 2026.
FAQ
Why Bullish?
This partnership enhances PM's brand visibility through Ferrari's high-profile events, potentially increasing sales. Historically, strong partnerships have led to improved market positions for companies involved.
How important is it?
The significance of the renewed partnership displays PM's investment in brand strategy and market growth, which may improve investor sentiment.
Why Long Term?
The benefits from this partnership are likely to accrue over years as brand awareness increases, similar to other high-profile sponsorships in the past.
Related Companies
Maranello (Italy), December 3, 2025 – Ferrari N.V. (NYSE/EXM: RACE) ("Ferrari" or "the Company") announced today that Ferrari S.p.A., its wholly-owned Italian subsidiary, has renewed and strengthened its multi-year partnership with Philip Morris International (NYSE:PM).
Under the agreement – signed today and taking effect on January 1, 2026 – Philip Morris International becomes a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli, continuing a collaboration that has spanned more than 50 years.
For further information:
Media Relations
tel.: +39 0536 949337
Email: media@ferrari.com
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