Further Partners with Behr Paint Company to Reduce Decision Fatigue with New AI-Powered Paint Color Selection Tool
1. Further developed AI tool ChatHUE™ for Behr Paint to enhance color selection. 2. ChatHUE™ improves customer confidence and reduces decision fatigue for paint buyers. 3. The tool uses Behr's color data and Google Cloud for personalized recommendations. 4. Behr Paint, a Masco subsidiary, aims to enhance user experience with technology. 5. The collaboration showcases innovation within the retail and paint industry.