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GameSquare Forms Strategic Partnership with GGTech Entertainment to Bring Proven Esports and Gaming Events to U.S. Markets

1. GameSquare partners with GGTech to expand U.S. esports events. 2. GAMERGY festival planned for Dallas in March 2026, enhancing brand presence.

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Why Bullish?

The partnership enhances GameSquare's event capabilities, likely increasing revenue streams and traction with audiences. Historical precedents show partnerships in esports boost stock performance (e.g., Activision-Tencent).

How important is it?

This strategic partnership directly positions GAME to benefit from industry growth, aligning with trends in the esports market. The advancements in event showcases contribute to long-term brand equity and audience engagement.

Why Long Term?

The impact from strategic partnerships and event expansions typically develops over time, influencing future earnings positively as the brand grows. The GAMERGY festival opening in March 2026 indicates a delayed but significant potential growth phase.

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Strategic partnership will leverage the unique IP, operational expertise, and financial resources of GameSquare and GGTech to expand gaming related events in the U.S., including GAMERGY and University Esports GameSquare to bring GGTech's premier global esports festival GAMERGY to Dallas in March 2026 GameSquare's growing event business is focused on connecting the biggest global developers, publishers, and brands to bring experiences to gaming and youth audiences FRISCO, TX / ACCESS Newswire / April 16, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next generation media company rooted in gaming and creator entertainment, today announced that it has formed a strategic partnership with GGTech Entertainment, ("GGTech") an international esports, gaming and education company specializing in educational gaming, virtual and augmented reality experiences, and interactive in-person solutions for brands and video game publishers. The strategic partnership combines two industry powerhouses that feature global scale, blue-chip customer bases, best-in-class capabilities and industry leading technologies.

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