GENK

GEN Restaurant Group Secures Retail Placement at Save Mart Supermarkets with Six SKU Launch

GENK expands GEN Korean BBQ CPG line into Save Mart stores

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;link type=&quot;text/css&quot; rel=&quot;stylesheet&quot; href=&quot;https://www.globenewswire.com/styles/gnw_nitf.css&quot;&gt;&lt;/li...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>GEN Restaurant Group announced its GEN Korean BBQ consumer packaged goods will be sold at Save Mart Supermarkets in California and Nevada, with six SKUs rolling out across all stores and distribution targeted by the end of June. This marks a meaningful retail channel expansion beyond existing partners, leveraging GENK&#039;s restaurant-brand equity to drive at-home demand for Korean flavors. The success of the move will hinge on product uptake, margins, and execution at the store level.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>GENK&#039;s CPG line in Save Mart stores; six SKUs across CA/NV.</li><li>Distribution targeted to begin by end of June.</li><li>Six SKUs: Bulgogi beef, Bulgogi chicken, Bulgogi pork; plus fried rice varieties.</li><li>Brand expansion beyond restaurants; current partners include Costco, BevMo.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Save Mart Supermarkets (NA)</strong>: Private regional grocer; GENK to place six SKUs across CA/NV with June rollout.</li><li><strong>Costco Wholesale Corp (COST)</strong>: Existing retail partner; reinforces GENK&#039;s multi-channel retail strategy.</li><li><strong>Stater Bros. Markets (NA)</strong>: Private regional retailer cited as part of western U.S. grocery network.</li><li><strong>Albertsons Companies (NA)</strong>: Major grocer cited among GENK&#039;s retail ecosystem; ownership status may vary by date.</li><li><strong>BevMo! (NA)</strong>: West Coast retailer; part of existing GENK retail network referenced in release.</li><li><strong>C&amp;S Wholesale Grocers (NA)</strong>: Private distributor; part of broader GENK retail distribution context.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments within Industry News. The piece highlights GENK&#039;s expansion from restaurants into retail CPG, diversifying revenue streams and improving brand visibility across Western U.S.; success depends on unit economics and execution.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Save Mart rollout broadens GENK&#039;s retail distribution.</li><li>No disclosed revenue numbers; execution risk remains.</li><li>Positive signal for multi-channel strategy; could lift investor visibility.</li><li>End-June rollout could spark near-term price moves.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date of release: June 8, 2026.</li><li>Save Mart operates nearly 200 stores across CA/NV.</li><li>GENK has 50+ restaurant locations.</li><li>Six SKUs: Bulgogi beef, Bulgogi chicken, Bulgogi pork; Kimchi Fried Rice; Vegetable Fried Rice; Teriyaki Garlic Chicken.</li><li>One case per SKU per store initially; distribution by end of June.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>If rollout proceeds smoothly, expect modest near-term revenue uplift within 6–12 months.</p>
  </section>
</section>


<article>
  <section>
    <h2>GEN Restaurant Group Expands Retail Footprint with Save Mart Placement and Six SKU Launch</h2>
    <p>
      CERRITOS, Calif. — GEN Restaurant Group, Inc. (<strong>GENK</strong>) today announced that its consumer packaged goods (CPG) products have been accepted for retail placement at Save Mart Supermarkets, a leading regional grocery chain across California and Nevada. GEN will launch <strong>six SKUs</strong> across all Save Mart store locations, with each location initially stocking one case per SKU. This marks a significant expansion of GENK's grocery channel strategy and aligns with growing consumer demand for authentic Korean flavors at home.
    </p>
  </section>

  <section>
    <h3>Retail Channel Details and Immediate Availability</h3>
    <p>
      The six SKUs launching at Save Mart include GEN Beef Bulgogi, GEN Chicken Bulgogi, GEN Pork Bulgogi, GEN Kimchi Fried Rice, GEN Vegetable Fried Rice, and GEN Teriyaki Garlic Chicken. Products are prepared using the same recipes and quality standards featured across the Company's restaurant operations, offering consumers a convenient way to recreate the GEN Korean BBQ experience at home. Distribution of the products to all Save Mart store locations is targeted to begin by the end of June.
    </p>
    <ul>
      <li><strong>Six SKUs</strong> to be carried at Save Mart locations</li>
      <li>Initial stocking at <strong>one case per SKU</strong> per store</li>
      <li>Save Mart operates across <strong>California and Nevada</strong> under multiple banners</li>
    </ul>
  </section>

  <section>
    <h3>About Save Mart: Regional Strength and Reach</h3>
    <p>
      Founded in Modesto, California in 1952, The Save Mart Companies is the largest regional grocer in California, operating nearly <strong>200 stores</strong> across California and Nevada under the Save Mart, Lucky, Lucky California, and FoodMaxx banners. For over 70 years, Save Mart has earned the trust and loyalty of millions of shoppers by prioritizing fresh, high-quality products, delivering genuine value, and maintaining a deep commitment to the communities it serves.
    </p>
  </section>

  <section>
    <h3>Strategic Implications for GENK</h3>
    <p>
      The placement at Save Mart reflects growing mainstream consumer interest in Korean cuisine and the strength of the GEN brand's crossover appeal beyond its restaurant locations. Save Mart joins a growing retail network that includes Costco, Stater Brothers, Albertsons, BevMo, and C&amp;S Wholesale Grocers, as GEN continues to secure shelf space with some of the most recognizable grocery names in the Western United States. GEN's entry into the grocery channel leverages the brand recognition built across its 50+ restaurant locations, positioning the Company to capture consumer demand for authentic Korean flavors in the at-home cooking market.
    </p>
  </section>

  <section>
    <h3>About GEN Restaurant Group, Inc.</h3>
    <p>
      GEN Restaurant Group (<strong>NASDAQ: GENK</strong>) owns and operates GEN Korean BBQ, a full-service Korean BBQ dining concept with <strong>50+ locations</strong> across the United States. The Company is engaged in expanding its brand through retail, consumer packaged goods, and experiential channels.
    </p>
  </section>

  <section>
    <h3>Forward-Looking Statements</h3>
    <p>
      <em>This press release contains forward-looking statements. Forward-looking statements may be identified by the use of words such as "believe," "intend," "expect", "will," "may," and other similar words or expressions that predict or indicate future events. All statements that are not statements of historical fact are forward-looking statements, including any statements regarding our strategy, future operations, and growth prospects, including expectation relating to the Company's CPG division, any statements regarding future revenue or revenue growth, any projections regarding the number of locations carrying our CPG products, any statements of belief or expectation, and any statements of assumptions underlying any of the foregoing or other future events. Forward-looking statements are based on current information available at the time the statements are made and on management's reasonable belief or expectations with respect to future events, and are subject to risks and uncertainties, many of which are beyond the Company's control, that could cause actual performance or results to differ materially from the belief or expectations expressed in or suggested by the forward-looking statements. Additional factors or events that could cause actual results to differ may also emerge from time to time, and it is not possible for the Company to predict all of them. Forward-looking statements speak only as of the date on which they are made, and the Company undertakes no obligation to update any forward-looking statement to reflect future events, developments or otherwise, except as may be required by applicable law. Investors are referred to the Company's Annual Report on Form 10-K for the year ended December 31, 2025, and in our subsequent filings with the Securities and Exchange Commission ("SEC"), which are available on the SEC's website at <a href="http://www.sec.gov" title="www.sec.gov">www.sec.gov</a>, for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement. We undertake no obligation to update any forward-looking statements to reflect future events or circumstances, new information, or the occurrence of unanticipated events, except as required by law.</em>
    </p>
  </section>

  <section>
    <h3>Investor Relations Contact</h3>
    <p>
      Investor Relations Contact:<br/>
      Luke A. Hewko<br/>
      1-562-356-9929<br/>
      <u><a href="https://www.globenewswire.com/Tracker?data=fo4o8bqV-R_zYpNLYgpFkXeZ8G0ewJ8T1m8l_NmbZ2G0uTezaKHSL5-TIGK5kS_2MSkhCdOq2GvkUdwteiD93vHjzV1ooPU7G_u5TFT5V6A-Sa3MptpZRLiJ3DObEBj7" rel="nofollow" target="_blank">investor@genbbqoffice.com</a></u>
    </p>
  </section>

  <section>
    <p>Source: GEN Restaurant Group, Inc.</p>
  </section>

  <section>
    <p>
      For more information or to locate a GEN Korean BBQ restaurant, visit <a href="http://www.genkoreanbbq.com" title="www.genkoreanbbq.com">www.genkoreanbbq.com</a>.
    </p>
  </section>

  <section>
    <h3>Product and Brand Details</h3>
    <p>
      GEN Restaurant Group (NASDAQ: <strong>GENK</strong>) owns and operates GEN Korean BBQ, a full-service Korean BBQ dining concept with <strong>50+ locations</strong> across the United States. The Company is engaged in expanding its brand through retail, consumer packaged goods, and experiential channels.
    </p>
  </section>
</article>

GEN Restaurant Group announced its GEN Korean BBQ consumer packaged goods will be sold at Save Mart Supermarkets in California and Nevada, with six SKUs rolling out across all stores and distribution targeted by the end of June. This marks a meaningful retail channel expansion beyond existing partners, leveraging GENK's restaurant-brand equity to drive at-home demand for Korean flavors. The success of the move will hinge on product uptake, margins, and execution at the store level.

GEN Restaurant Group Secures Retail Placement at Save Mart Supermarkets with Six SKU Launch

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News