Information
NEW YORK, Feb. 25, 2026 /PRNewswire/ -- With GenAI deployment delivering measurable business results, financial services firms are doubling down on technology transformation and taking aim at the tokenization of market
Original sourceAI Summary
Broadridge's latest study indicates a robust shift in financial services towards AI and tokenization, with 80% of firms using AI. As firms invest heavily in infrastructure, they foresee a significant transition in market operations and efficiency over the next five years.
Sentiment Rationale
With increasing adoption of technology and positive sentiment towards tokenization, Broadridge is well-positioned to capitalize on these trends as seen in past financial tech evolutions leading to stock price appreciation.
Trading Thesis
Invest in Broadridge (BR) as increased adoption of AI and tokenization will drive growth in the next 1-2 years.
Market-Moving
- AI adoption has reached 80%, significantly impacting operational efficiency.
- 70% of firms expect major assets to be tokenized in the coming years.
- 54% are investing heavily in tokenization, indicating strong future infrastructure demand.
- Firms face execution barriers which could slow down market transformation.
Key Facts
- Broadridge study shows financial firms expanding AI and tokenization efforts.
- 80% of firms now use AI, a dramatic rise from 31% last year.
- Over half of firms are investing in tokenization, reimagining market infrastructure.
- 70% anticipate significant share of major assets will be tokenized soon.
- Firms face execution challenges despite optimism towards infrastructure evolution.
Companies Mentioned
- Broadridge Financial Solutions (BR): Broadridge is at the forefront of AI and tokenization advancements in financial sector.
Industry News
This article fits within 'Industry News' as it highlights the evolving landscape of financial services driven by AI and tokenization, indicating significant changes that can affect Broadridge as a leading tech provider in this sector.