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Getty Images and Formula 1® Renew Multi-Year Partnership

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AI Summary

Getty Images renewed its agreement with Formula 1® as its photographic agency. Partnership includes global coverage of Formula 1 events and archives over 26 million images. Getty’s motorsport collection offers premium imagery from numerous racing categories. Company has been at the forefront of sports photography for 30 years. Generative AI will enhance visual content capabilities for Getty's clients.

Sentiment Rationale

Renewed partnership enhances visibility and revenue potential. Historically, similar renewals have positively influenced stock performance.

Trading Thesis

The multi-year nature of the agreement suggests sustained revenue growth. Long-term partnerships typically stabilize cash flows.

Market-Moving

  • Getty Images renewed its agreement with Formula 1® as its photographic agency.
  • Partnership includes global coverage of Formula 1 events and archives over 26 million images.
  • Getty’s motorsport collection offers premium imagery from numerous racing categories.

Key Facts

  • Getty Images renewed its agreement with Formula 1® as its photographic agency.
  • Partnership includes global coverage of Formula 1 events and archives over 26 million images.
  • Getty’s motorsport collection offers premium imagery from numerous racing categories.
  • Company has been at the forefront of sports photography for 30 years.
  • Generative AI will enhance visual content capabilities for Getty's clients.

Companies Mentioned

  • FWONA (FWONA)
  • FWONK (FWONK)
  • LLYVA (LLYVA)
  • LLYVK (LLYVK)

Corporate Developments

The news reflects Getty's commitment to a major sports organization, likely increasing market confidence.

Getty Images Renews Multi-Year Partnership with Formula 1®

LONDON, Jan. 12, 2026 (GLOBE NEWSWIRE) – Getty Images (NYSE: GETY), a leading global visual content creator and marketplace, has announced the renewal of its multi-year agreement with Formula 1®. This partnership will see Getty Images continue its role as the Official Photographic Agency for Formula 1®, providing extensive coverage of F1, F2, F3, F1 Academy, and Porsche Supercup races.

Comprehensive Coverage of Motorsport Events

The renewed partnership allows Getty Images’ award-winning team of photographers and editors to deliver unmatched visual documentation of motorsport action. In 2025, the Getty Images team traveled globally to capture pivotal moments during Formula 1®'s 75th anniversary season. Their work includes unique behind-the-scenes access at both the paddock and trackside during race weekends.

“For 30 years, Getty Images has been at the forefront of innovation in sports photography, and our motorsport specialists continue to set the standard for creativity and speed in capturing the racing action,” said Michael Heiman, Vice President of Global Sport at Getty Images. “We’re proud to continue partnering with Formula 1® to showcase the thrill of this incredible sport through visuals, and deliver iconic moments to customers, media, and fans worldwide in near-real time via our unparalleled distribution platform.”

Extensive Motorsport Collection

Getty Images boasts a vast motorsport collection that includes content from Motorsport and LAT Images, as well as renowned archives such as Sutton, Schlegelmilch, Colombo, and Dukes Video. The collection features over 26 million images, spanning back to 1895 and encompassing action from every Formula 1® Grand Prix since 1950.

Since officially partnering with Formula 1® in 2021, Getty Images has solidified its position as the ultimate destination for motorsport visuals.

  • Over 26 million images available.
  • Images date back to 1895.
  • Covers every Formula 1® Grand Prix since 1950.

For more information on Getty Images' motorsport collection, visit www.gettyimages.co.uk/collections/motorsports.

About Getty Images

Getty Images (NYSE: GETY) is a prominent global visual content creator that offers a comprehensive range of content solutions tailored for customers around the world. Through its brands, including Getty Images, iStock, and Unsplash, the company serves clientele in nearly every country.

With a robust network of almost 600,000 content creators and about 360 content partners, Getty Images delivers powerful visual content across various mediums. Annually, Getty Images documents more than 160,000 news, sports, and entertainment events, maintaining one of the largest privately-held photographic archives globally.

Innovative Content Solutions

Getty Images enhances its offerings through a best-in-class creative library and custom content solutions, allowing customers to amplify their creative processes. The adoption of generative AI technologies facilitates customers in generating commercially safe visuals, further enhancing Getty Images’ capabilities to meet diverse needs.

About Formula 1®

Established in 1950, Formula 1® is the world's most prestigious and popular annual motor racing competition. Operated by Formula One World Championship Limited, a subsidiary of Liberty Media Corporation, Formula 1® holds exclusive commercial rights to the FIA Formula One World Championship™. The brand is synonymous with high-speed action and continues to captivate audiences worldwide.

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