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GUESS?, Inc. and WHP Global Announce rag & bone Licensee Partnership with Signal Brands to Expand Accessories Business

1. GES partners with Signal Brands to expand rag & bone product lines. 2. The collaboration focuses on handbags and small leather goods development.

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FAQ

Why Bullish?

The partnership may enhance GES's product offerings, potentially boosting sales. Similar past partnerships have positively influenced stock performance.

How important is it?

This partnership is significant due to its potential impact on GES's brand positioning and sales growth.

Why Long Term?

Strategic partnerships typically take time to affect revenue, observed in previous expansions. Long-term brand collaborations often yield sustained growth.

Related Companies

LOS ANGELES--(BUSINESS WIRE)--Guess?, Inc. and its partner global brand management firm WHP Global, which jointly owns the New York-based fashion brand rag & bone, announce a five-year licensee partnership with Signal Brands – a longtime GUESS licensee partner, to develop and further expand rag & bone's handbags and small leather goods category. Since its origins in New York in 2002, rag & bone has established itself as a leader in the American fashion scene. Known for its authentic.

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