Information
Competition among buyers will be hottest in the Northeast and Bay Area, where building has lagged The New York metro area is third in Zillow's list of hottest markets for 2026, followed by Providence and San Jose to
Original sourceAI Summary
Zillow forecasts that Hartford will lead the U.S. housing market as the hottest area for 2026, followed closely by New York. With significant buyer competition and low inventory, home values are expected to see continued growth in these metropolitan areas. Buyers are urged to leverage financial and technological resources for better market positioning.
Trading Thesis
Investing in Zillow (Z) is favorable, given its leading market analytics and anticipated growth in competitive markets.
Market-Moving
- Competition in housing markets is intensifying, especially in Hartford and New York.
- Home values are projected to continue rising due to low inventory.
- Successful buyers are expected to gain quick equity in hot markets.
- Zillow's insights will influence buyer behavior and investment strategies.
- Tech-driven solutions are becoming essential in competitive real estate markets.
Key Facts
- Hartford's homes sold over asking price reached 66.4% in 2025.
- Inventory in Hartford remains 63% below pre-pandemic levels.
- The New York metro area has the lowest share of price cuts at 13.5%.
- Zillow predicts national home values will rise by 1.7% in 2026.
- Mortgage rates are expected to decline toward 6%, improving affordability.
Companies Mentioned
- Zillow Group (Z): As the largest online real estate platform, Zillow will benefit from increased market activity.
- Trulia (N/A): Trulia, part of Zillow Group, will also experience higher engagement from potential buyers.
- StreetEasy (N/A): StreetEasy offers insights that could enhance Zillow's market forecasting accuracy.
- Zillow Home Loans (N/A): Could see increased demand from home buyers seeking competitive mortgages.
Industry News
This article falls under 'Industry News' as it provides insights into real estate market trends that will influence how consumers engage with housing options in 2026.
FAQ
Why Bullish?
Zillow's predictive analytics highlight significant market demand, which can elevate its value. Historical trends indicate similar conditions led to stock price increases.
How important is it?
The article's insights directly impact Zillow's positioning in an increasingly competitive industry, influencing investor perceptions and stock performance.
Why Short Term?
The report indicates immediate buyer competition and market dynamics, which will likely reflect in stock performance quickly. Examples include quick adjustments in housing inventories impacting stock values within quarters.
Competition among buyers will be hottest in the Northeast and Bay Area, where building has lagged
- The New York metro area is third in Zillow's list of hottest markets for 2026, followed by Providence and San Jose to round out the top five. In these markets, Zillow expects price cuts to be rare, listings to move fast and strong price growth.
- Inventory is still 63% below pre-pandemic levels in Hartford, the largest deficit among the 50 largest U.S. metros by population.
- More than 66% of homes sold above list price in Hartford in 2025, leading all major metros.
SEATTLE, Jan. 8, 2026 /PRNewswire/ -- Competition for houses is set to be fiercest in Hartford this year, beating back-to-back leader Buffalo in Zillow's annual hottest markets forecast1.
Common among the Northeast and coastal California metros at the top of the list are few options for buyers to choose from. That spurred fast sales and home price growth in 2025 and should keep home values rising fast in 2026.
"Competition among buyers will be stiff and sellers will have the upper hand in this year's hottest markets. Shoppers will need to tap all the resources they can muster in these fast-moving markets, from their team of experts to tech aids to financial assistance, but successful buyers will quickly gain equity," said Zillow chief economist Mischa Fisher. "In today's market affordability is all-important, but any improvements in 2026 will depend on location."
Zillow's hottest market analysis ranks the nation's 50 most populous metros based on:
- Home price growth — both past and expected.
- 2025 Zillow data on housing market competition: how quickly homes sold, how often sellers cut prices, and the share of homes that sold for over list price.
- Job growth per new home permitted.2
Hartford ranked fourth on Zillow's 2025 predictions list, which called out a nation-leading appreciation forecast. That prediction proved prescient — home values grew faster in Hartford than in any other major metro last year, up 4.6%. The climb should continue in 2026; Hartford is forecast to lead price growth yet again this year, though at a slightly more relaxed pace of 3.9% annually.
Buyers faced extreme pressure in Hartford last year, with a nation-high 66.4% of homes sold over asking price and the second-lowest share of homes with a price cut, at just 16.5%. Injections of inventory aren't likely to come from either existing owners or builders; buyers should be prepared for bidding wars and broken hearts.
Zillow forecasted Buffalo to be the hottest market in 2024 and 2025, and both calls were on-the-money. Sellers held a strong advantage in negotiations there throughout last year, giving it the highest competition value on Zillow's market heat index among major metros.
At third on the list is the New York metro area, which includes parts of New Jersey and Pennsylvania. Contributing to its high ranking in 2026 are a positive home price forecast, strong employment, and the lowest share of listings with a price cut among major metros at just 13.5%. Economists at StreetEasy® have predicted a faster-moving market with more inventory within New York City's five boroughs this year.
Marketwide Zillow predictions for 2026 call for home values to recover from a flat spot in 2025 and rise modestly by 1.7%. Mortgage rates are forecast to continue a gentle downward path toward 6%, which should give a boost to home sales, and affordability should improve somewhat for renters and buyers alike.
How shoppers should handle hot markets:
- Financial Preparation. On-time rent payments (even past ones) can help raise renters' credit scores. Shopping around for a mortgage, getting pre-approved and utilizing down payment assistance programs (found on every Zillow listing) can give shoppers a financial and competitive edge.
- Shop smart. Digital touring tools can quickly separate top options from incompatible ones, while Zillow's BuyAbility tracks mortgage rates and price cuts to make sure search results are within the budget.
2026 | Metropolitan | 2025 | Zillow Home | ZHVI Year | Home | Zillow | Change in |
1 | Hartford, CT | 4 | $381,760 | 4.3 % | 3.9 % | 89.6 | -63.0 % |
2 | Buffalo, NY | 1 | $277,499 | 3.7 % | 2.5 % | 95.8 | -39.1 % |
3 | New York, NY | 41 | $704,284 | 2.9 % | 1.5 % | 76.3 | -48.4 % |
4 | Providence, RI | 3 | $503,409 | 2.5 % | 3.0 % | 70.0 | -54.9 % |
5 | San Jose, CA | 48 | $1,558,466 | -2.1 % | 1.2 % | 90.6 | -26.7 % |
6 | Philadelphia, PA | 5 | $378,054 | 3.0 % | 1.7 % | 59.8 | -39.4 % |
7 | Boston, MA | 16 | $717,711 | 1.2 % | 1.5 % | 75.2 | -30.3 % |
8 | Los Angeles, CA | 34 | $941,869 | -1.2 % | 1.1 % | 63.4 | -18.5 % |
9 | Richmond, VA | 9 | $383,275 | 1.3 % | 2.1 % | 69.1 | -34.2 % |
10 | Milwaukee, WI | 42 | $369,303 | 3.7 % | 2.1 % | 65.2 | -25.7 % |
1 This press release includes forward-looking statements about future housing market conditions, mortgage rates, and other economic factors. These statements are based on current expectations and assumptions, which are subject to change. Actual outcomes may differ materially due to changes in economic and market conditions. Forward-looking statements speak only as of the date of this release, and Zillow Group undertakes no obligation to update them.
2 The 2025 Hottest Markets analysis included household growth data from the U.S. Census that was not available for this year's study.
About Zillow Group
Zillow Group, Inc. (NASDAQ:Z) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow