<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Af...

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<i xmlns="http://www.w3.org/1999/xhtml">After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze</i>

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<b xmlns="http://www.w3.org/1999/xhtml">KEY SUMMARY BULLETS:</b>

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<li xmlns="http://www.w3.org/1999/xhtml">
The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer&#39;s favorite foods.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what&#39;s on their plate.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Available for a limited time as part of an exclusive grilling-season bundle on <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thelovelid.com&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.TheLoveLid.com&amp;index=1&amp;md5=c6528deb3b8df42dd5cdf98ed2661fab" shape="rect">www.TheLoveLid.com</a> in the U.S. and through <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheinztohome.co.uk%2Fp%2Fheinz-love-lids%2F17975022%2F&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HeinzToHome.co.uk&amp;index=2&amp;md5=e60a7f5685481bc0a73fd2e98aa179aa" shape="rect">HeinzToHome.co.uk</a> in the U.K., HEINZ is helping fans elevate barbecues, backyard gatherings and summer meals. 

</li>
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Some ketchup lovers like a little dip with their fries, others want the perfect zigzag across a hot dog and true believers think a burger isn&#39;t finished until it&#39;s wearing a blanket of HEINZ. This grilling season, HEINZ, the global leader in condiments, is celebrating the many ways people around the world enjoy their favorite ketchup with the debut of the HEINZ Love Lid. Featuring three settings – Like, Love and Crazy Love, the Love Lid is the first customizable ketchup lid designed to let fans dial in the right amount of HEINZ and choose their perfect squeeze every time.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810402391/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810402391/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260810402391/en/2870998/4/Heinz_Love_Lids_HERO_KV.jpg" alt="After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid — the first customizable ketchup lid designed to let fans choose their perfect squeeze."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid — the first customizable ketchup lid designed to let fans choose their perfect squeeze.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">THE PERFECT SQUEEZE FOR KETCHUP LOVERS</b>

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From the perfect ketchup-to-fry ratio to whether a hot dog deserves a drizzle or a full squeeze, ketchup lovers have long debated what the &#34;right&#34; amount of HEINZ is. <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.reddit.com%2Fr%2FAskAnAmerican%2Fcomments%2Fr093im%2Fhow_much_tomato_ketchup_do_you_get_through%2F%3Fsolution%3D09ec19ab7dbf4c5809ec19ab7dbf4c58%26js_challenge%3D1%26token%3D7afd7253fec22262ff1c52b1703fe9ec8dd0289a3be23eae03c40a603c22844f%26jsc_orig_r%3D&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=Inspired+by+passionate+online+discourse&amp;index=3&amp;md5=72ade0304d37b21dafc9b62075ec5062" shape="rect">Inspired by passionate online discourse</a>, HEINZ is empowering fans to measure with their hearts for every summer favorite, allowing them to be in control of their sauce flow.

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"We all experience love differently and our fans’ connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them," said Nina Patel, Vice President, Global HEINZ at the Kraft Heinz Company. "Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart’s content, because HEINZ has always been more than a condiment, and this summer we’re proving we have a love language all our own."

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<b xmlns="http://www.w3.org/1999/xhtml">HOW TO GET THE NEW GLOBAL INNOVATION</b>

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The Love Lid is the latest example of how HEINZ continues to reimagine its iconic ketchup bottle to better serve the fans who love it most. Following innovations like the <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.kraftheinzcompany.com%2Fpress-releases-details%2F2026%2FHEINZ-Unveils-the-First-Fry-Box-with-a-Built-In-Condiment-Compartment-in-Eleven-Countries-Across-the-Globe%2Fdefault.aspx&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HEINZ+Dipper&amp;index=4&amp;md5=53b048328f8aa8adf499ceb19455cf53" shape="rect">HEINZ Dipper</a>, the brand is evolving its packaging, giving fans another new way to personalize every squeeze. Available in the US and UK, the Love Lid marks a milestone in the brand’s growing global footprint as HEINZ seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.

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To help fans make the most of grilling season, HEINZ is offering the Love Lid as part of a limited-time bundle available exclusively on <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thelovelid.com&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.TheLoveLid.com&amp;index=5&amp;md5=5cc2d5201431910a1f7051eae38b3a50" shape="rect">www.TheLoveLid.com</a> in the U.S. and as part of a <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fheinztohome.co.uk%2Fp%2Fheinz-love-lids%2F17975022%2F&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=HeinzToHome.co.uk&amp;index=6&amp;md5=d5b2d66bcc02d3efc72a946b59e7bc5a" shape="rect">HeinzToHome.co.uk</a> offering in the U.K. Each bundle will come with one bottle of HEINZ Tomato Ketchup, one Love Lid and a handout that shows the suggested squeeze based on your summer eats.

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Whether you&#39;re team Like, team Love or proudly team Crazy Love, one thing is certain: summer&#39;s favorite foods are better with HEINZ. For more information on the Love Lid, follow <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheinz%2F%3Fhl%3Den&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=%40HeinzUS&amp;index=7&amp;md5=42ba39b1b7566e9fedc3ce7e359996e9" shape="rect">@HeinzUS</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheinz_uk%2F%3Fhl%3Den&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=%40HeinzUK&amp;index=8&amp;md5=cc28890f54a4c684ae417a3a2b912a1d" shape="rect">@HeinzUK</a> on social media.

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<b xmlns="http://www.w3.org/1999/xhtml">ABOUT THE KRAFT HEINZ COMPANY</b>

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Kraft Heinz (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/KHC">KHC</a>) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including <i xmlns="http://www.w3.org/1999/xhtml">Heinz, Kraft, Philadelphia, Primal Kitchen, </i>and <i xmlns="http://www.w3.org/1999/xhtml">Lunchables, </i>we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.kraftheinzcompany.com%252F%26data%3D05%257C02%257CLily.Friedrich%2540zenogroup.com%257Caa6c4dbac04241d6f2a208deaa0bdfac%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C639135165223431028%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DbL5Dv%252BM1Z9CGMWWD7wWyszPI2NEC3ebuRTgrLtBn4vM%253D%26reserved%3D0&amp;esheet=54585559&amp;newsitemid=20260810402391&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=9&amp;md5=026be486d07378e3747f2914fea69930" shape="rect">www.kraftheinzcompany.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260810402391r2&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260810402391/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810402391/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contacts
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>The Kraft Heinz Company
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:media@kraftheinz.com" shape="rect">media@kraftheinz.com</a>

</p>

HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

Kraft Heinz bets on consumer customization with Heinz Love Lid launch

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;bwalignc&quot;&gt;
&lt;i xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;Af...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Kraft Heinz launches the Heinz Love Lid, a customizable ketchup lid with Like, Love, and Crazy Love settings. The limited-time US/UK grilling-season bundle targets promotional buzz and packaging innovation to deepen Heinz&#039;s brand engagement. While unlikely to meaningfully move near-term revenue, it could lift brand buzz and drive modest volume during summer promotions.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Heinz Love Lid offers customizable ketchup lid with Like/Love/Crazy Love settings.</li><li>Limited-time grilling-season bundle available in US and UK.</li><li>US: TheLoveLid.com; UK: HeinzToHome.co.uk; packaging innovation push.</li><li>Potential near-term engagement lift; material revenue impact remains uncertain.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Kraft Heinz Company (KHC)</strong>: Love Lid launch could modestly boost engagement and near-term volumes.</li><li><strong>Heinz brand (Kraft Heinz) (N/A)</strong>: Love Lid leverages Heinz equity; potential brand-portfolio uplift if promo resonates.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. It reports on a consumer-packaged-goods packaging/branding initiative and its promotional strategy, illustrating how marketing innovations can influence consumer behavior and brand equity within a mature food portfolio.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Limited-time Love Lid bundle triggers grilling-season promotional push.</li><li>US/UK availability expands packaging innovation footprint for Heinz.</li><li>Potential social-media buzz could improve brand visibility and shopper intent.</li><li>No material margin uplift expected absent sustained volume gains.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Love Lid features three settings: Like, Love, Crazy Love.</li><li>Limited-time bundle available in US and UK markets.</li><li>US availability via TheLoveLid.com; UK via HeinzToHome.co.uk.</li><li>Kraft Heinz net sales in 2025 were approximately $25 billion.</li><li>Press release date: August 10, 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term neutral; potential minor upside to summer ketchup sales from the Love Lid bundle.</p>
  </section>
</section>


<article>
  <header>
    <h1>HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods</h1>
  </header>

  <p><em>After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze.</em> HEINZ, the Kraft Heinz Company (KHC), unveils a new patent-pending accessory that turns the traditional squeeze into a customizable experience for summer meals.</p>

  <section aria-labelledby="key-facts">
    <h2 id="key-facts">Key facts about the HEINZ Love Lid</h2>
    <ul>
      <li><strong>The HEINZ Love Lid</strong> is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.</li>
      <li>Inspired by the many ways people enjoy HEINZ, the Love Lid features <strong>three customizable settings—Like, Love, and Crazy Love</strong>—so fans can match every squeeze to what's on their plate.</li>
      <li>Available for a limited time as part of an exclusive grilling-season bundle on <a href="https://www.TheLoveLid.com" rel="nofollow">www.TheLoveLid.com</a> in the U.S. and through <a href="https://HeinzToHome.co.uk" rel="nofollow">HeinzToHome.co.uk</a> in the U.K., HEINZ is helping fans elevate barbecues, backyard gatherings and summer meals.</li>
    </ul>
  </section>

  <section aria-labelledby="why--love-lid">
    <h2 id="why--love-lid">Why the Love Lid matters for ketchup enthusiasts</h2>
    <p>Some ketchup lovers like a little dip with their fries, others want the perfect zigzag across a hot dog and true believers think a burger isn't finished until it's wearing a blanket of HEINZ. This grilling season, HEINZ, the global leader in condiments, is celebrating the many ways people around the world enjoy their favorite ketchup with the debut of the HEINZ Love Lid. Featuring three settings – Like, Love and Crazy Love, the Love Lid is the first customizable ketchup lid designed to let fans dial in the right amount of HEINZ and choose their perfect squeeze every time.</p>
  </section>

  <section aria-labelledby="multimedia">
    <p id="multimedia">This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260810402391/en/" rel="nofollow">https://www.businesswire.com/news/home/20260810402391/en/</a></p>
    <figure>
      <img src="https://mms.businesswire.com/media/20260810402391/en/2870998/4/Heinz_Love_Lids_HERO_KV.jpg" alt="After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid — the first customizable ketchup lid designed to let fans choose their perfect squeeze.">
      <figcaption>After more than 157 years in the ketchup game and just in time for peak grilling season, HEINZ is reimagining its ketchup bottle with the debut of the HEINZ Love Lid — the first customizable ketchup lid designed to let fans choose their perfect squeeze.</figcaption>
    </figure>
  </section>

  <section aria-labelledby="how-to-get">
    <h2 id="how-to-get">How to get the new global innovation</h2>
    <p>The Love Lid is the latest example of how HEINZ continues to reimagine its iconic ketchup bottle to better serve the fans who love it most. Following innovations like the <a href="https://news.kraftheinzcompany.com/press-releases-details/2026/HEINZ-Unveils-the-First-Fry-Box-with-a-Built-In-Condiment-Compartment-in-Eleven-Countries-Across-the-Globe/default.aspx" rel="nofollow">HEINZ Dipper</a>, the brand is evolving its packaging, giving fans another new way to personalize every squeeze. Available in the US and UK, the Love Lid marks a milestone in the brand’s growing global footprint as HEINZ seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.</p>

    <p>To help fans make the most of grilling season, HEINZ is offering the Love Lid as part of a limited-time bundle available exclusively on <a href="https://www.TheLoveLid.com" rel="nofollow">www.TheLoveLid.com</a> in the U.S. and as part of a <a href="https://heinztohome.co.uk/p/heinz-love-lids/17975022/" rel="nofollow">HeinzToHome.co.uk</a> offering in the U.K. Each bundle will come with one bottle of HEINZ Tomato Ketchup, one Love Lid and a handout that shows the suggested squeeze based on your summer eats.</p>
  </section>

  <section aria-labelledby="team-love">
    <h2 id="team-love">Team spirit: Which setting suits you?</h2>
    <p>Whether you're <strong>Like</strong>, <strong>Love</strong>, or <strong>Crazy Love</strong>, one thing is certain: summer's favorite foods are better with HEINZ.</p>
  </section>

  <section aria-labelledby="closing">
    <h2 id="closing">Market context and closing note</h2>
    <p>For investors, the launch aligns with HEINZ’s ongoing product innovations under the Kraft Heinz Company umbrella, traded as <strong>KHC</strong> on the New York Stock Exchange.</p>
  </section>
</article>

Kraft Heinz launches the Heinz Love Lid, a customizable ketchup lid with Like, Love, and Crazy Love settings. The limited-time US/UK grilling-season bundle targets promotional buzz and packaging innovation to deepen Heinz's brand engagement. While unlikely to meaningfully move near-term revenue, it could lift brand buzz and drive modest volume during summer promotions.

News insight

HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

AI summary

Sentiment rationale

Key facts

Industry News