ISTANBUL, June  30, 2026  (GLOBE NEWSWIRE) -- D-MARKET Electronic Services &amp; Trading (d/b/a &#34;Hepsiburada&#34;) (NASDAQ:HEPS), a leading Turkish e-commerce platform, today announced the completion of the planned

HEPS

Hepsiburada Announces Completion of Planned CEO Transition and New Leadership Structure

Hepsiburada names internal leaders to CEO and Delivery CEO

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  <section data-block="information">
    <h3>Information</h3>
    <p>ISTANBUL, June  30, 2026  (GLOBE NEWSWIRE) -- D-MARKET Electronic Services &amp;amp; Trading (d/b/a &amp;#34;Hepsiburada&amp;#34;) (NASDAQ:HEPS), a leading Turkish e-commerce platform, today announced the completion of the planned</p>
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  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Hepsiburada announced a planned CEO transition, naming Ender Özgün as CEO and Hakan Karadoğan to lead Delivery, effective July 1, 2026. The board frames the move as a growth-focused transition with continuity, leveraging internal experience to drive growth, customer and merchant experience, and delivery improvements in Türkiye. The announcement signals a deliberate succession rather than an abrupt shakeup.</p>
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  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Hepsiburada completes planned CEO transition; Ender Özgün appointed CEO effective July 1, 2026.</li><li>Hakan Karadoğan to lead Delivery as CEO; Nilhan Gökçetekin to step down.</li><li>Board prioritizes internal leadership for next growth phase in core commerce and delivery.</li><li>Nilhan strengthened financial discipline; transition managed for continuity and long-term success.</li></ul>
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  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Hepsiburada (HEPS)</strong>: Subject of leadership transition; strategy likely to focus on growth and delivery.</li><li><strong>Ender Özgün (HEPS)</strong>: New CEO; internal promotion; previously Chief Commercial Officer since May 2023.</li><li><strong>Hakan Karadoğan (HEPS)</strong>: Delivery CEO; previously CEO of Logistics since March 2024; ex-Amazon Türkiye Operations.</li><li><strong>Nilhan Gökçetekin (HEPS)</strong>: Stepping down as CEO July 1, 2026; credited with strengthening financial discipline.</li></ul>
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  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The article details a planned leadership transition at a listed tech retailer, highlighting succession planning and its potential to influence execution and long-term earnings trajectory.</p>
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  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>July 1, 2026 is the effective date for the CEO and Delivery CEO appointments.</li><li>Internal succession suggests continuity but could induce short-term trading volatility.</li><li>Delivery leadership focus may influence logistics efficiency and customer experience metrics.</li><li>No new financial numbers provided; market will look for strategic guidance post-transition.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Announcement date: June 30, 2026.</li><li>CEO transition first announced: December 29, 2025.</li><li>Ender Özgün appointed CEO; effective July 1, 2026.</li><li>Hakan Karadoğan appointed Delivery CEO; effective July 1, 2026.</li><li>Nilhan Gökçetekin to step down as CEO on July 1, 2026.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Over 6–12 months, HEPS may trend higher if execution improves margins and delivery efficiency; near-term volatility around the July 1, 2026 transition.</p>
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<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p align="justify">ISTANBUL, June  30, 2026  (GLOBE NEWSWIRE) -- D-MARKET Electronic Services &amp; Trading (d/b/a "Hepsiburada") (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/HEPS">HEPS</a>), a leading Turkish e-commerce platform, today announced the completion of the planned CEO transition first announced on December 29, 2025.</p>  <p align="justify">As part of this planned transition, Nilhan Gökçetekin will step down as Chief Executive Officer effective July 1, 2026, following a smooth and carefully managed handover process.</p>  <p align="justify">The Company also announced that Ender Özgün has been appointed Chief Executive Officer of Hepsiburada, effective July 1, 2026, with overall responsibility for the Company. Hakan Karadoğan will lead Hepsiburada’s Delivery business as Chief Executive Officer. Ender and Hakan will report to Chairman Mikheil Lomtadze and the Board of Directors.</p>  <p align="justify">This new leadership structure reflects Hepsiburada’s next phase of growth, with dedicated leadership focus across its core commerce platform and delivery capabilities, while promoting experienced leaders from within the Company.</p>  <p align="justify">Hepsiburada’s Chairman, Mikheil Lomtadze, said: "On behalf of the Board, I would like to thank Nilhan for her contribution to Hepsiburada. During her tenure, the Company strengthened its financial discipline and operating foundations. This transition was planned jointly and managed responsibly, with continuity and the future success of Hepsiburada as our priority."</p>  <p align="justify">Mikheil Lomtadze continued: "Ender and Hakan are proven leaders from within Hepsiburada. They know our customers, merchants and operations, and they have the experience to lead the Company into its next phase. Ender will lead Hepsiburada as CEO, with overall responsibility for the Company, while Hakan will lead our Delivery business as CEO."</p>  <p align="justify">Nilhan Gökçetekin said: "It has been a privilege to lead Hepsiburada and to work with such a talented and committed team. I am proud of what we have achieved together and of the foundations we have strengthened for the Company’s next phase. I would like to thank the Board, our employees, partners, merchants and customers for their trust and support. I will continue to follow Hepsiburada’s journey with great appreciation and confidence."</p>  <p align="justify">Ender Özgün said: "Hepsiburada is one of Türkiye’s leading technology and commerce platforms, with a trusted brand, strong team and unique role in the lives of customers and merchants. My focus will be on our customers, our merchants, growth and building Hepsiburada for the long term."</p>  <p align="justify">Hakan Karadoğan said: "Delivery is a critical part of the Hepsiburada experience. I am excited to lead the Delivery business as CEO and to continue improving speed, reliability, efficiency and service quality for our customers, merchants and partners."</p>  <p align="justify">Ender Özgün</p>  <p align="justify">Ender Özgün has served as Chief Commercial Officer of Hepsiburada since May 2023. He previously served as Chief Marketing Officer and held senior roles at Vodafone Turkey, where he focused on digital transformation, growth and segment strategies. He began his career at Procter &amp; Gamble in marketing and brand management.</p>  <p align="justify">Hakan Karadoğan</p>  <p align="justify">Hakan Karadoğan has served as Chief Executive Officer of Logistics at Hepsiburada since March 2024. Before joining Hepsiburada, he was General Manager of Amazon Türkiye Operations, where he helped lead the launch of Amazon’s Türkiye operations in 2018. He also has more than two decades of management experience at General Electric across engineering, manufacturing, supply chain and business leadership roles.</p>  <p align="justify"><strong>About Hepsiburada</strong></p>  <p align="justify">Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting millions of customers with a broad range of products and services. Through its marketplace, retail operations, logistics capabilities, payment solutions and customer-focused technology, Hepsiburada aims to make commerce easier, faster and more accessible for customers and businesses across Türkiye.</p>  <p align="justify"><strong>Forward-Looking Statements</strong></p>  <p align="justify">This press release contains forward-looking statements within the meaning of applicable securities laws. These statements are based on the Company’s current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially. The Company undertakes no obligation to update any forward-looking statements, except as required by law.</p>  <p align="justify"><strong>Investor Relations Contact</strong><br></br><u>ir@hepsiburada.com</u></p>  <p align="justify"><strong>Media Contact</strong><br></br><u><a href="https://www.globenewswire.com/Tracker?data=qT1E0opO8rxtzb4geFGIYJPMgvY80tkJxIaxXhCUCa2QBEHijGeQj5rxxczfTG9piSUO0tpOeMA8KtbcdbWinp1kxfaKbqeZqVJToFWA_8y_0MbmlJbClFG0LCcJshYEvYPN7KVejouL8V8VuxkZEGTGgvAuDhvSmPYca56sR7Y=" rel="nofollow" target="_blank">corporatecommunications@hepsiburada.com</a></u></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=MTAwMTIxMDQwNyM0MDI0MzY3NzkjMjIxMDcyMQ=="></img> <br></br><img alt="" src="https://ml-eu.globenewswire.com/media/YTlhZDc1YjItMmE5ZS00YWZmLWE4MmUtOWNiMDAxNTU4YzA0LTEyMjIyNzQtMjAyNi0wNi0zMC1lbg==/tiny/D-MARKET-Elektronik-Hizmetler-.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/aca84f99-13c1-4161-905f-766824246b95"><img src="https://ml-eu.globenewswire.com/media/aca84f99-13c1-4161-905f-766824246b95/small/artboard-4-png.png" border="0" width="150" height="44" alt="Primary Logo"></img></a></p>

Hepsiburada announced a planned CEO transition, naming Ender Özgün as CEO and Hakan Karadoğan to lead Delivery, effective July 1, 2026. The board frames the move as a growth-focused transition with continuity, leveraging internal experience to drive growth, customer and merchant experience, and delivery improvements in Türkiye. The announcement signals a deliberate succession rather than an abrupt shakeup.

Hepsiburada Announces Completion of Planned CEO Transition and New Leadership Structure

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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