
Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling


Fall travel is shaping up to be a season of the open road. New survey data from Hertz shows nearly

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fall travel is shaping up to be a season of the open road. New survey data from Hertz shows nearly half of U.S. adults (46%) plan to travel this fall, with road trips significantly outpacing air travel.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819255801/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819255801/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260819255801/en/2878898/4/fall_travel_photo.jpg" alt="Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Nearly 60% of travelers plan to drive to their destination, compared with just 28% whose trip requires a domestic flight. Millennials are leading the trend, proving nearly four times more likely than Baby Boomers to use a rental car as their primary mode of transportation this fall, and combined rental car usage among Gen Z and Millennials far outpaces Boomers – a sign that these generations are choosing the flexibility of a rental over rigid flight itineraries.

</p><p xmlns="http://www.w3.org/1999/xhtml">
More key trends shaping travel plans this season:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Travelers Want Value Without Giving Up Experiences. </b>Americans are balancing budgets with memory-making this fall. Nearly one-third (31%) say they are seeking budget-friendly getaways, while an identical share (31%) is willing to spend more on memorable experiences – suggesting travelers are carefully weighing value against adventure rather than defaulting to the cheapest option.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Millennials and Gen Z are Driving the Experience Economy. </b>Millennials are the generation most likely to say they&#39;re willing to spend more on memorable experiences (33%), followed closely by Gen Z (32%) – together prioritizing meaningful moments over simply finding the lowest price.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Gen Z is Rewriting the Rules of Travel Planning.</b> While older travelers are more likely to embrace loose plans and figure things out as they go, Gen Z stands out for taking a more structured approach. More than one-quarter (26%) prefer a fully planned itinerary, and 34% are planning travel earlier than in prior years, suggesting younger travelers are prioritizing preparation, value and availability.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">City Escapes, Beach Getaways and Small-Town Charm Top the List. </b>Major cities rank as the most popular destination type (39%), followed by beach destinations (27%) and small towns (25%), highlighting travelers&#39; desire for both energy and relaxation. Mountain destinations, national parks and rural countryside escapes also remain popular choices.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">The Southeast Emerges as Fall&#39;s Most Popular Region. </b>More than one-quarter of travelers (28%) plan to visit the Southeast this fall, making it the season&#39;s most popular region. The mix of beaches, vibrant cities, warm weather and college football continues to draw travelers.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Fall Foliage Travel Is Building Momentum. </b>Hertz booking trends show early demand building in Boston, Portland and Hartford, while destinations across New England and the Western Mountain region are experiencing double-digit year-over-year growth. The week of October 5 is currently showing the strongest demand build for fall travel.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Labor Day Travel by the Numbers</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Labor Day remains one of the busiest travel weekends of the year. Hertz booking trends show:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">September 4</b> is expected to be the busiest vehicle pickup date leading into Labor Day weekend.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">SUVs and minivans</b> remain the most popular vehicle categories, reflecting continued demand for family and group travel.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Top Labor Day destinations</b> based on demand include Orlando, Denver, Los Angeles, Las Vegas and Boston.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Seattle</b> broke into the top ten destinations this year, while Las Vegas, Sacramento, Philadelphia, Portland (Ore.) and San Diego are experiencing the strongest growth in demand compared with Labor Day travel last year.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Smart Moves for Fall Travel</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
With demand building throughout the season, Hertz recommends a few simple ways travelers can make the most of fall travel:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Match Your Vehicle to Your Adventure.</b> Whether you&#39;re leaf peeping or exploring mountain roads, choose a vehicle that makes the journey memorable. Hertz offers options like a <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fjeep&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Jeep+Wrangler%2C+Jeep+Wagoneer&amp;index=1&amp;md5=6fee7ea903c1a1a31e47ffb1d5a418c1" shape="rect">Jeep Wrangler, Jeep Wagoneer</a>, <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fford%2Fbronco-sport&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Ford+Bronco&amp;index=2&amp;md5=c0217fe523bf4ae05a0d9cb0e9ceff04" shape="rect">Ford Bronco</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fineos%2Fgrenadier&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=INEOS+Grenadier&amp;index=3&amp;md5=1299f9ce557b994b7c521b1886e2e9fd" shape="rect">INEOS Grenadier</a>, combining standout style and plenty of room for passengers and gear.

</li>
</ul><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Let AI Help Plan Your Trip.</b> Travelers looking for guidance can use the new <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fchatgpt.com%2Fplugins%2Fplugin_asdk_app_6a3ca55bb5f481919748072641d45853%3Fq%3Dhertz&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Hertz+plugin+in+ChatGPT&amp;index=4&amp;md5=7d27a5b779d7c4c23da85845a97d8689" shape="rect">Hertz plugin in ChatGPT</a> to compare vehicle options, explore available services and receive personalized recommendations based on their travel plans before seamlessly booking on Hertz.com.

</li>
</ul><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Take Advantage of Shoulder-Season Savings.</b> Hertz&#39;s September Flash Sale offers 20% off most vehicle classes for bookings made September 7–13, with pickups through December 15 – helping travelers plan everything from foliage road trips to holiday getaways.&#x2A;

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Hertz fall travel release combines Hertz internal booking data with a Morning Consult survey of 2,001 U.S. adults conducted August 11-13, 2026.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">&#x2A;Discount applies to Pay Later base rate only. Additional terms &amp; exclusions apply.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Hertz</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with approximately 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. The Company’s operating affiliate, Oro Mobility, provides integrated driver-led and autonomous fleet management solutions across a range of mobility segments. For more information about Hertz, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hertz.com&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=www.hertz.com&amp;index=5&amp;md5=44be416e1822bb9359398635a95dc4dd" shape="rect">www.hertz.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260819255801r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819255801/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819255801/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:mediarelations@hertz.com" shape="rect">mediarelations@hertz.com</a>

</p>

Hertz Data Shows Road Trips Will Dominate Fall Travel as Millennials Fuel the Trend

Hertz Fall Travel Trends Signal Near-Term Booking Upside

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling


Fall travel is shaping up to be a season of the open road. New survey data from Hertz shows nearly</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Hertz&#039;s fall-travel release shows driving is dominating U.S. travel plans, with 46% planning trips and nearly 60% choosing road travel over flights. Millennials and Gen Z are driving rental-car demand, while a September 20% flash discount could lift near-term bookings. The data imply stronger near-term occupancy and volumes for HTZ, especially ahead of Labor Day.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Hertz: 46% of U.S. adults plan fall travel; road trips outpace air travel.</li><li>Nearly 60% will drive; 28% trips are by air.</li><li>Gen Z/Millennials drive rental-car demand vs Boomers.</li><li>Sept 7–13 flash sale: 20% off most vehicle classes; pickups through Dec 15.</li><li>Labor Day weekend: SUVs/minivans are most popular; top destinations include Orlando, Denver, LA, Vegas, Boston.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Hertz Global Holdings, Inc. (HTZ)</strong>: Primary beneficiary of fall travel trends; near-term bookings and fleet utilization may rise.</li><li><strong>Morning Consult (N/A)</strong>: Survey provider for the fall travel data; indirect impact on HTZ outlook.</li><li><strong>Ford Motor Company (F)</strong>: Vehicle models cited (Bronco) highlight fleet sourcing and demand dynamics for HTZ.</li><li><strong>Booking Holdings, Inc. (BKNG)</strong>: OTA demand signals could influence HTZ rental bookings via broader travel demand.</li><li><strong>Expedia Group, Inc. (EXPE)</strong>: OTA visibility on travel trends may affect HTZ demand and pricing power.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. It fits as it reports consumer travel trends and a rental-car provider’s near-term demand signals, relevant to HTZ&#039;s revenue and utilization outlook.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Seasonal fall travel trends could lift HTZ booking volumes in Q3-Q4.</li><li>September 20% flash sale may boost near-term demand but compress margins.</li><li>Labor Day pickup surge supports higher fleet utilization and days; HTZ stock sensitivity.</li><li>Regional demand shifts (Southeast, New England) may affect HTZ pricing power.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>46% of U.S. adults plan fall travel (Hertz data).</li><li>Nearly 60% plan to drive; 28% by air.</li><li>Sept 7–13: 20% off most vehicle classes; pickups through Dec 15.</li><li>Survey: Morning Consult, 2,001 U.S. adults; Aug 11–13, 2026.</li><li>Labor Day weekend is among the busiest travel periods; Sept 4 pickup peak.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>HTZ should see near-term booking and utilization gains through fall, with potential upside into Q3-Q4.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fall travel is shaping up to be a season of the open road. New survey data from Hertz shows nearly half of U.S. adults (46%) plan to travel this fall, with road trips significantly outpacing air travel.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819255801/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819255801/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260819255801/en/2878898/4/fall_travel_photo.jpg" alt="Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Road trips outpace air travel this season as new survey and booking data reveal where and when America is traveling</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Nearly 60% of travelers plan to drive to their destination, compared with just 28% whose trip requires a domestic flight. Millennials are leading the trend, proving nearly four times more likely than Baby Boomers to use a rental car as their primary mode of transportation this fall, and combined rental car usage among Gen Z and Millennials far outpaces Boomers – a sign that these generations are choosing the flexibility of a rental over rigid flight itineraries.

</p><p xmlns="http://www.w3.org/1999/xhtml">
More key trends shaping travel plans this season:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Travelers Want Value Without Giving Up Experiences. </b>Americans are balancing budgets with memory-making this fall. Nearly one-third (31%) say they are seeking budget-friendly getaways, while an identical share (31%) is willing to spend more on memorable experiences – suggesting travelers are carefully weighing value against adventure rather than defaulting to the cheapest option.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Millennials and Gen Z are Driving the Experience Economy. </b>Millennials are the generation most likely to say they&#39;re willing to spend more on memorable experiences (33%), followed closely by Gen Z (32%) – together prioritizing meaningful moments over simply finding the lowest price.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Gen Z is Rewriting the Rules of Travel Planning.</b> While older travelers are more likely to embrace loose plans and figure things out as they go, Gen Z stands out for taking a more structured approach. More than one-quarter (26%) prefer a fully planned itinerary, and 34% are planning travel earlier than in prior years, suggesting younger travelers are prioritizing preparation, value and availability.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">City Escapes, Beach Getaways and Small-Town Charm Top the List. </b>Major cities rank as the most popular destination type (39%), followed by beach destinations (27%) and small towns (25%), highlighting travelers&#39; desire for both energy and relaxation. Mountain destinations, national parks and rural countryside escapes also remain popular choices.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">The Southeast Emerges as Fall&#39;s Most Popular Region. </b>More than one-quarter of travelers (28%) plan to visit the Southeast this fall, making it the season&#39;s most popular region. The mix of beaches, vibrant cities, warm weather and college football continues to draw travelers.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Fall Foliage Travel Is Building Momentum. </b>Hertz booking trends show early demand building in Boston, Portland and Hartford, while destinations across New England and the Western Mountain region are experiencing double-digit year-over-year growth. The week of October 5 is currently showing the strongest demand build for fall travel.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Labor Day Travel by the Numbers</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Labor Day remains one of the busiest travel weekends of the year. Hertz booking trends show:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">September 4</b> is expected to be the busiest vehicle pickup date leading into Labor Day weekend.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">SUVs and minivans</b> remain the most popular vehicle categories, reflecting continued demand for family and group travel.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Top Labor Day destinations</b> based on demand include Orlando, Denver, Los Angeles, Las Vegas and Boston.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Seattle</b> broke into the top ten destinations this year, while Las Vegas, Sacramento, Philadelphia, Portland (Ore.) and San Diego are experiencing the strongest growth in demand compared with Labor Day travel last year.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Smart Moves for Fall Travel</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
With demand building throughout the season, Hertz recommends a few simple ways travelers can make the most of fall travel:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Match Your Vehicle to Your Adventure.</b> Whether you&#39;re leaf peeping or exploring mountain roads, choose a vehicle that makes the journey memorable. Hertz offers options like a <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fjeep&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Jeep+Wrangler%2C+Jeep+Wagoneer&amp;index=1&amp;md5=6fee7ea903c1a1a31e47ffb1d5a418c1" shape="rect">Jeep Wrangler, Jeep Wagoneer</a>, <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fford%2Fbronco-sport&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Ford+Bronco&amp;index=2&amp;md5=c0217fe523bf4ae05a0d9cb0e9ceff04" shape="rect">Ford Bronco</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fvehicles%2Fineos%2Fgrenadier&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=INEOS+Grenadier&amp;index=3&amp;md5=1299f9ce557b994b7c521b1886e2e9fd" shape="rect">INEOS Grenadier</a>, combining standout style and plenty of room for passengers and gear.

</li>
</ul><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Let AI Help Plan Your Trip.</b> Travelers looking for guidance can use the new <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fchatgpt.com%2Fplugins%2Fplugin_asdk_app_6a3ca55bb5f481919748072641d45853%3Fq%3Dhertz&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=Hertz+plugin+in+ChatGPT&amp;index=4&amp;md5=7d27a5b779d7c4c23da85845a97d8689" shape="rect">Hertz plugin in ChatGPT</a> to compare vehicle options, explore available services and receive personalized recommendations based on their travel plans before seamlessly booking on Hertz.com.

</li>
</ul><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Take Advantage of Shoulder-Season Savings.</b> Hertz&#39;s September Flash Sale offers 20% off most vehicle classes for bookings made September 7–13, with pickups through December 15 – helping travelers plan everything from foliage road trips to holiday getaways.&#x2A;

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The Hertz fall travel release combines Hertz internal booking data with a Morning Consult survey of 2,001 U.S. adults conducted August 11-13, 2026.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">&#x2A;Discount applies to Pay Later base rate only. Additional terms &amp; exclusions apply.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Hertz</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with approximately 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. The Company’s operating affiliate, Oro Mobility, provides integrated driver-led and autonomous fleet management solutions across a range of mobility segments. For more information about Hertz, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hertz.com&amp;esheet=54592029&amp;newsitemid=20260819255801&amp;lan=en-US&amp;anchor=www.hertz.com&amp;index=5&amp;md5=44be416e1822bb9359398635a95dc4dd" shape="rect">www.hertz.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260819255801r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819255801/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819255801/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:mediarelations@hertz.com" shape="rect">mediarelations@hertz.com</a>

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Hertz's fall-travel release shows driving is dominating U.S. travel plans, with 46% planning trips and nearly 60% choosing road travel over flights. Millennials and Gen Z are driving rental-car demand, while a September 20% flash discount could lift near-term bookings. The data imply stronger near-term occupancy and volumes for HTZ, especially ahead of Labor Day.

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Hertz Data Shows Road Trips Will Dominate Fall Travel as Millennials Fuel the Trend

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