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Holland America Line Sees Dramatic Rise in Europe Bookings for 2026

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SEATTLE, Jan. 8, 2026 /PRNewswire/ -- Holland America Line is experiencing a surge in demand for Eur...

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The article highlights a significant increase in demand for cruises, which could enhance CCL's financial health and stock performance in the near term.

FAQ

Why Bullish?

The surge in bookings indicates a positive revenue outlook. Historically, increased demand often leads to stock price appreciation, as seen in prior cruise industry recoveries.

How important is it?

The article highlights a significant increase in demand for cruises, which could enhance CCL's financial health and stock performance in the near term.

Why Short Term?

Immediate effects will be seen as reservations increase leading into 2026. This surge in bookings is likely to influence revenue and stock prices positively in the near term.

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Holland America Line Reports Significant Increase in 2026 Europe Bookings

Holland America Line is witnessing an extraordinary surge in demand for its European cruises, with bookings for the 2026 season increasing by more than 33% compared to the same timeframe last year. This notable rise is particularly evident in the cruise line's Northern Europe voyages, which have jumped nearly 50% year-over-year. Travelers are drawn to the region's stunning natural beauty and convenient, culturally rich port cities, easily accessible from Rotterdam, the Netherlands, and Dover, England.

Expert Recommendations for Early Bookings

Dan Rough, vice president of revenue management at Holland America Line, urges potential travelers to act quickly. “Given the strong pace of bookings we're seeing and our 'Start Your Journey' Wave promotion underway, I'd recommend anyone considering a summer European cruise book soon,” he stated. “With our Dutch roots and unmatched expertise in the region, guests know they're traveling with the European cruise experts when they choose Holland America. These voyages will sell out, and at the fast pace we are seeing this year, now is a good time for guests to secure their ideal cruise.”

Key Highlights of the 2026 Europe Season

Guests sailing with Holland America Line in 2026 can expect a distinctive and enriching experience characterized by the brand's long-standing history in the region and carefully crafted itineraries. Here are some key features of the upcoming season:

  • Immersive Itineraries: Longer port days and more overnight stays allowing guests to deeply explore various destinations, including cultural performances and local nightlife.
  • Access to Iconic Cities: Itineraries will visit over 175 UNESCO World Heritage sites and cover 35 countries across the Mediterranean, British Isles, Northern Europe, and the Canary Islands.
  • Culinary Experiences: Onboard dining reflects regional flavors, featuring seafood, local wines, and destination-specific dishes crafted by Holland America Line's Culinary Ambassadors.

World Cup Viewing Experience Onboard

Travelers booking a European cruise in 2026 will also be able to catch every match of the FIFA World Cup 26™. Holland America Line is set to broadcast all 104 tournament matches from June 11 to July 19, 2026. Guests can watch the action in staterooms via Sport 24 Special Event Channels, with select matches displayed on the Lido big screen or in World Stage theaters.

Exclusive Booking Offers

For a limited time, guests can take advantage of Holland America Line's “Have It All” promotion, which includes a $25 deposit and a complimentary balcony upgrade when booking select itineraries:

  • 14-Day Wild British Isles: Glasgow Overnight, departing May 30, 2026, on Nieuw Statendam, starting at $215 per person per day.
  • 14-Day Greece, Italy & French Riviera Collectors' Voyage, departing August 22, 2026, on Oosterdam, starting at $170 per person per day.
  • 7-Day Western Mediterranean with HISTORY Channel, departing August 29, 2026, on Oosterdam, starting at $181 per person per day.
  • 14-Day Arctic Crossing & North Cape with HISTORY Channel, departing August 30, 2026, on Rotterdam, starting at $172 per person per day.
  • 13-Day Fjords of Norway with HISTORY Channel, departing September 19, 2026, on Nieuw Statendam, starting at $298 per person per day.
  • 7-Day Norwegian Fjords with Nordfjord, departing October 31, 2026, on Nieuw Statendam, starting at $158 per person per day.

About Holland America Line

Holland America Line, a division of Carnival Corporation and plc (NYSE: CCL and CUK), has been exploring the world for over 150 years, offering expertly crafted itineraries and exceptional service. With a fleet of 11 vessels visiting nearly 400 ports in 114 countries, Holland America Line provides unique experiences, including award-winning enrichment programming and various culinary offerings that connect travelers to their destinations.

Contact for More Information

For more details on Holland America Line's shore excursions or to book a cruise, contact a travel advisor, call 1-877-SAIL HAL (877-724-5425), or visit hollandamerica.com.

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