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Holley Performance Brands Appoints Del Bohlman as Vice President, Safety & Racing Division

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Seasoned Industry Executive to Succeed Brian Appelgate, Who Will Retire After Distinguished Career S...

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Holley Performance Brands (HLLY) announced the appointment of Del Bohlman as VP for its Safety & Racing Division, effective January 1, 2026. This change aims to harness growth opportunities in motorsports and powersports markets, potentially enhancing the company's long-term market position and revenue streams.

Sentiment Rationale

New leadership often energizes organizational strategy; historical comparisons reveal improved performance post-transition.

Trading Thesis

Consider HLLY as a bullish investment through 2026 due to new leadership potential.

Market-Moving

  • Appointment of new VP could drive operational improvements in Safety & Racing.
  • Del Bohlman's past leadership experience may accelerate expansion in new markets.
  • Holley plans to focus on growth within professional motorsports, indicating strong future demand.
  • Brian Appelgate's retirement underscores a strategic leadership transition for growth.

Key Facts

  • Del Bohlman appointed VP, Safety & Racing Division effective Jan 1, 2026.
  • Bohlman has over 20 years in global performance sector leadership.
  • Strategic growth opportunities highlighted for Safety & Racing vertical.
  • Former VP Brian Appelgate retires after a distinguished career.
  • Expansion in motorsports, motorcycle, and powersports markets is emphasized.

Companies Mentioned

  • Dealer Rocket LLC (N/A): Bohlman's previous role highlights his experience and potential impact at HLLY.
  • Bombardier Recreational Products (BRP) (DOO): Bohlman's leadership there could translate into strategic initiatives at Holley.

Corporate Developments

This news falls under 'Corporate Developments' as it discusses a significant leadership change that could reshape Holley's strategic direction and operational capabilities in a competitive market. The focus on safety and racing positions the company to capitalize on emerging trends in the automotive aftermarket.

Holley Performance Brands Names Del Bohlman as Vice President of Safety & Racing Division

BOWLING GREEN, Ky., Jan. 20, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), a leader in the automotive aftermarket performance sector, has appointed Del Bohlman as the new vice president of its Safety & Racing Division, effective January 1, 2026. Bohlman succeeds Brian Appelgate, who is retiring after an illustrious four-decade career in the performance automotive industry.

Del Bohlman's Extensive Experience

Del Bohlman brings over 20 years of global leadership experience in the powersports and performance industries. His most recent role was as CEO of Dealer Rocket LLC, and he has held senior positions at Bombardier Recreational Products (BRP). At BRP, Bohlman was instrumental in leading global services, parts, accessories, and garments distribution, while also driving profitable growth and enhancing customer experience initiatives across various regions.

At Holley Performance Brands, Bohlman will oversee the Safety & Racing Division’s global operations, brand strategy, and innovation agenda, managing renowned brands such as Simpson, Stilo, HANS, and RaceQuip.

The Strategic Importance of the Safety & Racing Division

According to Matthew Stevenson, president and CEO of Holley Performance Brands, “Del’s appointment underscores the strategic importance of our Safety & Racing vertical and the opportunities ahead.” With Bohlman’s operational expertise and global perspective, he is well suited to guide the division into its next phase of growth, particularly within motorsports and broader powersports markets.

The Safety & Racing Division is a key growth platform for Holley, serving both professional and grassroots motorsports participants across automotive, motorcycle, and powersports categories. The division offers products certified by leading sanctioning bodies globally, ensuring strong brand equity and compliance with stringent regulatory standards.

  • Holley's Safety & Racing Division includes products such as helmets and protective apparel.
  • The division is recognized as a global leader in motorsports safety.
  • There are long-term growth opportunities across established and emerging racing disciplines.

A Legacy of Leadership

Brian Appelgate leaves behind a remarkable legacy as he retires. He has played crucial roles at Holley, including serving as interim Chief Operations Officer and Head of M&A. Joining Holley in 2018, he previously led Driven Performance Brands and has been honored as a member of the SEMA Hall of Fame for his contributions to the industry.

Matthew Stevenson noted, “We thank Brian for his extraordinary impact, not only in building the Safety & Racing Division but also for enhancing Holley’s operational capabilities and culture.” Appelgate's contributions have laid a robust foundation for continued transformation and growth in the Safety & Racing portfolio.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) is a leader in designing, manufacturing, and marketing high-performance products tailored for automotive enthusiasts. The company manages a diverse collection of iconic brands serving a community passionate about vehicle performance and customization.

Holley distinguishes itself through a focus on four consumer verticals: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. This strategic approach allows Holley to maintain a strong influence in the automotive aftermarket landscape, combining innovation with impactful acquisitions to enhance the overall enthusiast experience.

For more information on Holley Performance Brands and its commitment to automotive excellence, visit Holley.com.

Media and Investor Relations

For media inquiries, please contact Kahn Media at Holley@kahnmedia.com.

For investor relations, reach out to Anthony Rozmus, Neel Sikka, or Jenna Kozlowski at Solebury Strategic Communications, phone: 203-428-3224, or via email at Holley@soleburystrat.com.

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