NASHVILLE, Tenn., Aug.  03, 2026  (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE:HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced

HLLY

Holley Performance Brands Expands Omnichannel Retail Presence with Major National Retail Partner

Holley expands national retail partnership, bolstering omnichannel growth in 2026

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>NASHVILLE, Tenn., Aug.  03, 2026  (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE:HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Holley Performance Brands announced an expanded national retail partnership to broaden in-store and distribution access for Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The rollout includes a refreshed planogram and broader inventory across the partner’s network, signaling meaningful incremental annual opportunities and a strengthened omnichannel growth trajectory in 2026.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Holley expands a national retail partnership; broadens store and distribution reach in Q3 2026.</li><li>Expanded planogram and inventory deployment support broader access nationwide.</li><li>Products from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket featured.</li><li>Company expects meaningful incremental annual opportunities across a broad national footprint.</li><li>Forward-looking statements accompany guidance on growth and omnichannel execution.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Holley Performance Brands (HLLY)</strong>: Expanded national retail partnership; broadened in-store and distribution access.</li><li><strong>MSD</strong>: Part of Holley portfolio; included in expanded assortment to boost brand exposure.</li><li><strong>Flowmaster</strong>: Part of Holley portfolio; included in expanded assortment to boost brand exposure.</li><li><strong>Baer Brakes</strong>: Part of Holley portfolio; included in expanded assortment to boost brand exposure.</li><li><strong>DiabloSport</strong>: Part of Holley portfolio; included in expanded assortment to boost brand exposure.</li><li><strong>Mr. Gasket</strong>: Part of Holley portfolio; included in expanded assortment to boost brand exposure.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The release reports a strategic retail expansion across a major national partner, aligning with Holley’s omnichannel growth plan and potentially expanding addressable market and sales cadence.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Q3 2026 rollout begins; near-term visibility into retail channel expansion.</li><li>Increased inventory and planogram updates may boost sell-through.</li><li>Cross-brand exposure strengthens Holley&#039;s portfolio in national retail.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Announcement date: Aug 3, 2026.</li><li>Rollout starts in Q3 2026.</li><li>Brands included: Holley, MSD, Flowmaster, Baer Brakes, DiabloSport, Mr. Gasket.</li><li>Expanded partnership with a major national retail partner.</li><li>Company cites omnichannel growth strategy and forward-looking statements.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term; expect a modest uplift in HLLY&#039;s revenue trajectory as the program scales in 2H26.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p align="justify">NASHVILLE, Tenn., Aug.  03, 2026  (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/HLLY">HLLY</a>), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced an expanded retail partnership with a major national retail partner that will broaden placement of Holley’s leading performance brands across the partner’s store and distribution network beginning in the third quarter of 2026.</p>  <p align="justify">Through the expanded partnership, the retail partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner&#39;s stores and online. The update is expected to support meaningful incremental annual business opportunities across a broad national retail footprint.</p>  <p align="justify">The rollout will feature a range of products from Holley’s iconic portfolio of high-affinity consumer brands, including offerings from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The updated assortment is designed to align with <a href="https://www.globenewswire.com/Tracker?data=Azk3DZoSVSwpuOEpwETuOAoT5V8EMCtBoQBDhOJU-9FlMhrLrOiw4isdO0Yd55TFaDm2cFlV5DJW2qRlUx8CKzrR-34QXlbZ6yMf6O8XzEoWjDrwYNt_DPIYQJ7OA0pd" rel="nofollow" target="_blank">evolving consumer demand</a> and support the partner’s continued focus on growing the performance automotive parts category.</p>  <p align="center"><img alt="Holley Performance Brands products, including Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket, at a national retail partner location." height="385" src="https://ml.globenewswire.com/Resource/Download/00d4765c-9322-408f-8bcc-0e5c8db993a3/image2.jpeg" width="600" data-dpi="220" data-caption="Holley Performance Brands is expanding its retail presence through a major national retail partnership that broadens in-store placement and distribution of leading performance brands, including Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket, beginning in the third quarter of 2026." data-filename="image2.jpeg"></img></p>  <p align="justify">"This expanded national retail placement reflects the strength of our brand portfolio and the continued execution of our omnichannel growth strategy," said John Nelligan, Senior Vice President of B2B Sales at Holley Performance Brands. "By increasing in-store visibility and forward-deploying inventory across our partner’s network, we are making it easier for enthusiasts to access trusted performance solutions while deepening our relationship with a strategic retail customer."</p>  <p align="justify">In addition to expanded shelf presence in stores, the new placement will be supported by broader inventory deployment through the partner’s hub and distribution center network, enhancing same-day product availability across channels and enabling faster access to complementary performance parts.</p>  <p align="justify">The partnership marks another step in Holley Performance Brands’ strategy to grow with key national retail customers, strengthen its presence in brick-and-mortar retail and expand availability for enthusiasts through an integrated omnichannel model.</p>  <p align="justify">For more Holley company news, click <a href="https://www.globenewswire.com/Tracker?data=ScbpkdiEVpMujY_6WWkviAGzeGVaxjXk-zJ9ooxXOgNcMAwtefmtHmXHejGGiLtYBOZvx8OmKGafu1eeNAh5HBCSx4yr91DKy8RmMmCvaEw=" rel="nofollow" target="_blank">here</a>.</p>  <p align="justify"><strong><u>Forward-Looking Statements</u></strong> <br></br>Certain statements in this press release may be considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to continue to drive growth with this and other national retail customers, execute on its omnichannel growth strategy, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission ("SEC") on March 16, 2026 and in any subsequent filings with the SEC.</p>  <p><strong><u>About Holley Performance Brands</u></strong><br></br>Holley Performance Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/HLLY">HLLY</a>) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck &amp; Off-Road, Euro &amp; Import, and Safety &amp; Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.</p>  <p><strong>Investor Relations Contacts:</strong><br></br>Anthony Rozmus / Jenna Kozlowski<br></br>Solebury Strategic Communications<br></br>203-428-3324<br></br><a href="https://www.globenewswire.com/Tracker?data=2N2RmXzN62n-bFU7-MzObDWoAsf51tqHasyIqy3QuRLV4gTVNwBTPJzlrOQAHSVEgvyTAcs2s9ubAl1id0zWO7C0BhSCJ6qqdyHgW4zbMxE8lksOPnVCQJC-iTv1vVLK" rel="nofollow" target="_blank">holley@soleburystrat.com</a></p>  <p><strong>Media Relations Contacts:</strong><br></br>Nathan Espinosa/Michael Murray <br></br>Kahn Media<br></br>818-881-5246<br></br><a href="https://www.globenewswire.com/Tracker?data=hS9dxKLroChrqhJ3LqSyg-gtHhCEUPc7kpP4btveqfcuZzlleKM3YuET4-ccXRSnVJTdVSHGgd-VfkocKvv1L-VHONo2Xx-ucurjpxfUli4=" rel="nofollow" target="_blank">Holley@KahnMedia.com</a></p>  <p>A photo accompanying this announcement is available at <a href="https://www.globenewswire.com/Tracker?data=NrHZC8TV1Svaz_pxZsZxMw5dhyvIRJjOp8dl22SO3bvXjvn5w_w_Kv40zUK2iARQXIUeSVVcd4Vp9ySW3cJVT2kUwGjIAJOYzs00RUytgZ4VMJNrzy9WvSal5LlgnpOB2t77F1OXsTwVC8fgO7ods9Y7UCqTR22nE-At_aXld20Ho2fmy57dAsLsoT8lasFamYm1BXCk9lcNSOmrW5edirARFqshq8eFxfVoEryl0uKfv-EJlDRKQ-5KoTHa3oQ5pzZM-tiQsSC3rUK7QQHIYA==" rel="nofollow" target="_blank">https://www.globenewswire.com/NewsRoom/AttachmentNg/00d4765c-9322-408f-8bcc-0e5c8db993a3</a></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTgwMjUyNiM3NzU1Nzk5IzIyMjQ3OTU="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/ZmRmNDBjNTktZGRiNC00Yjg2LThiYmEtNmY3MzQ5ZmNmODFhLTEyMzYzNDgtMjAyNi0wOC0wMy1lbg==/tiny/Holley-Performance-Brands.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/c2b61e37-5881-40cc-8bc8-8a49055426ca"><img src="https://ml.globenewswire.com/media/c2b61e37-5881-40cc-8bc8-8a49055426ca/small/holleypb-fullcolor-pms-coated-png.png" border="0" width="150" height="84" alt="Primary Logo"></img></a></p>

Holley Performance Brands announced an expanded national retail partnership to broaden in-store and distribution access for Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The rollout includes a refreshed planogram and broader inventory across the partner’s network, signaling meaningful incremental annual opportunities and a strengthened omnichannel growth trajectory in 2026.

News insight

Holley Performance Brands Expands Omnichannel Retail Presence with Major National Retail Partner

AI summary

Sentiment rationale

Key facts

Corporate Developments