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HomesToLife Announces Strategic Investment in Zeica Labs to Accelerate Next-Gen Smart Home Innovation

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HomesToLife invested US$1m in Zeica Labs for a 10% stake, partnering to integrate patented spatial-a...

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HomesToLife Ltd (Nasdaq: HTLM) has announced a strategic $1 million investment to acquire a 10% stake in Zeica Labs, focusing on integrating advanced spatial-audio technology. This move solidifies HomesToLife's direction as a tech-driven furniture company, with plans to pilot products in Singapore before global expansion.

Sentiment Rationale

Investments in technology often lead to long-term growth; historical examples include furniture brands incorporating smart technology.

Trading Thesis

Bullish on HTLM due to strategic investment in technology; short to medium term.

Market-Moving

  • Investment in Zeica Labs could enhance HomesToLife's product offerings and market share.
  • Success in Singapore may lead to broader international sales opportunities.
  • Technological advancements could attract more tech-savvy consumers to HTLM’s furniture.
  • Partnership might improve operational efficiencies, impacting margins positively.

Key Facts

  • HomesToLife invests $1 million for a 10% stake in Zeica Labs.
  • Zeica Labs specializes in spatial-audio technology for immersive sound experiences.
  • Investment strengthens HomesToLife's technology-forward product strategy.
  • Singapore will serve as the initial test market for new technologies.
  • HomesToLife plans to integrate audio tech into forthcoming furniture collections.

Companies Mentioned

  • HomesToLife Ltd (HTLM): Strategically expanding into technology-driven products.
  • Zeica Labs Pte. Ltd. (N/A): Focuses on innovative audio technology for the furniture industry.

Corporate Developments

The investment represents a Corporate Development initiative that aims to enhance HomesToLife's competitive edge in a technology-advancing market. This aligns with consumer trends shifting towards smart and integrated home solutions.

HomesToLife Announces Strategic Investment in Zeica Labs to Accelerate Smart Home Innovation

SINGAPORE, Jan. 15, 2026 (GLOBE NEWSWIRE) -- HomesToLife Ltd (Nasdaq: HTLM), a leading Singapore-based home furniture company, has announced a significant strategic investment of US$1 million for a 10% fully diluted stake in Zeica Labs Pte. Ltd. This investment will be executed through HTL Marketing Pte. Ltd., a fully owned subsidiary of HomesToLife. The collaboration aims to revolutionize the smart home sector by integrating advanced spatial-audio technology into HomesToLife’s upcoming furniture collections.

Investment Details and Strategic Importance

Zeica Labs, founded in July 2025, is a technology company based in Singapore specializing in spatial-audio intellectual property and the engineering capabilities behind the Super X-Fi technology. This patented audio technology provides immersive and personalized sound experiences. HomesToLife's CEO, Ms. Phua Mei Ming, emphasizes that this investment is a pivotal move in solidifying the company’s role as a technology-forward furniture provider. “Singapore will serve as the testbed for this technology before potential expansion into other key markets,” she stated.

  • Investment Amount: US$1 million
  • Stake Acquisition: 10% fully diluted
  • Technology Focus: Spatial-audio through Super X-Fi

Collaboration Objectives and Future Plans

Under this partnership, HomesToLife aims to leverage Zeica Labs as an innovation and technology development partner. The primary goal is to integrate their patented spatial-audio technology into select furniture collections, enhancing the user experience and aligning with the company's broader strategy to create differentiated, next-generation smart home products.

This initiative reflects HomesToLife’s proactive stance in the rapidly evolving furniture industry, as the company positions itself to meet increasing consumer demands for high-tech solutions in home living.

About HomesToLife Ltd

HomesToLife Ltd (Nasdaq: HTLM) operates internationally with a robust presence in Asia-Pacific, Europe, and North America. The company is structured into two core divisions: a consumer retail division with direct operations in Singapore and Korea, and a wholesale and trade division. With over 50 years of heritage, HomesToLife utilizes a diverse manufacturing network across China, Vietnam, and India to deliver efficient and resilient products.

In May 2025, HomesToLife enhanced its design and product development capabilities through the acquisition of HTL Marketing, further strengthening its market position and expanding its product offerings.

About Zeica Labs

Zeica Labs is a promising technology start-up that boasts a team with decades of collective experience in the consumer electronics industry. With a portfolio of nearly 100 patents, Zeica Labs is equipped to provide bespoke product solutions for B2B customers, leveraging its strengths in digital technologies and patentable algorithms.

Contact Information

For investor relations and media inquiries, please contact:

HomesToLife Ltd
6 Raffles Boulevard, #02-01/02 Marina Square, Singapore 039594
Email: Investor@homestolife.com
Media/Investor Relations Inquiries: HomesToLife@edelmansmithfield.com

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