
New omnichannel solution leveraging 1P data from InMobi&#39;s consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL&#39;s BIG TIC spring launch


InMobi, the global technology

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">New omnichannel solution leveraging 1P data from InMobi's consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL's BIG TIC spring launch</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
InMobi, the global technology leader specializing in agentic commerce and advertising, today announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company's proprietary first-party data and inventory from Glance, its consumer agentic commerce platform with nearly two decades of programmatic scale to drive peak advertising outcomes for brands along with a peak consumer experience. FOSSIL brand, part of Fossil Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/FOSL">FOSL</a>), InMobi's inaugural brand partner for Ad Experiences, deployed it for its BIG TIC spring campaign across a multi-screen beta.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At FOSSIL, we are focused on investing in innovation that drives measurable brand and business impact," said Melissa Lowenkron, Chief Brand Officer at Fossil Group. As we reintroduce BIG TIC to a new generation, partnering with a platform that could deliver both scale and relevance was critical. Our partnership with InMobi did exactly that, combining cinematic creative, native integration, and precision targeting to significantly strengthen brand awareness and recall. This work reflects our broader strategy to modernize how we engage consumers and drive meaningful, sustained growth."

</p><p xmlns="http://www.w3.org/1999/xhtml">
The FOSSIL Spring 2026 campaign for the BIG TIC collection was created to build brand awareness and recall in the U.S. market for the Y2K-inspired watch as the Fossil Group accelerates its transformation strategy. Results from the beta exceeded benchmarks across the board as measured by Cint:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">57% lift in brand recall</b> among users exposed to the Fossil creative across premium video inventory versus unexposed users

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">10% lift in brand awareness</b> against the same unexposed baseline, establishing new benchmarks for the Frame Ad Experience.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
The beta validated the platform's omnichannel potential, with InMobi already planning to extend Ad Experiences across mobile and web environments as the next phase of rollout.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">User Intelligence at Scale</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
At the core of InMobi Ad Experiences is a differentiated data model that sets it apart from the broader ad industry—combining exclusive access to Glance's 300M global users with InMobi's advertising reach of 2.5B users worldwide. This layered intelligence creates rich, user-level context, powering the user intelligence that enables outcome-driven advertising at a scale.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Glance's AI-powered ambient platform on CTV reaches consumers across screens, delivering an immersive, cinematic experience driven by AI-generated content. The more a viewer engages, the more the platform's intelligence tailors subsequent content to their interests. Brand integrations like Fossil's are woven natively into this experience, matching the aesthetic of the surrounding content rather than appearing as traditional advertising. InMobi will expand Ad Experiences across mobile and additional omnichannel inventory in the months ahead, and plans to launch the full suite of Ad Experiences in Q2.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes. The Ad Experiences suite is designed to deliver a defined outcome at every phase of the funnel — launching with awareness and brand recall on CTV, and expanding to consideration and conversion. The result: a coherent, full-funnel solution built on the combined intelligence of Glance and InMobi.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"InMobi Ad Experiences represents the future of how brands and consumers will interact in an omnichannel, AI-driven world," said Kunal Nagpal, Chief Business Officer, InMobi. "By achieving targeted business results, we enable brands to progress from awareness to conversion using a single intelligent platform. No other independent provider combines first-party consumer data with nearly twenty years of advertising reach at this scale."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About InMobi Advertising</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
InMobi Advertising is a leading tech monetization engine driving advertiser ROI across all channels, while building the commercial infrastructure to scale growth in an agentic world. Connecting brands, agencies, and publishers to consumers at scale, InMobi delivers the omnichannel performance and AI-led capabilities that define what&#39;s next in advertising and commerce. To learn more, visit advertising.inmobi.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About FOSSIL</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Since 1984, FOSSIL has been rooted in bold design and quality craftsmanship of watches. Over the past 40 years, the brand has grown into a multi-category lifestyle brand inclusive of leather goods and jewelry that blend vintage inspiration with modern innovation by creating pieces that spark curiosity, connection, and lasting memories. FOSSIL creates keepsakes that honor the past, celebrate the present, and look ahead to the future.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Fossil Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include watches, jewelry, handbags, small leather goods, belts and sunglasses. We are committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, Emporio Armani, Michael Kors, Skechers and Tory Burch. We bring each brand story to life through an extensive distribution network across numerous geographies, categories and channels. Certain press release and SEC filing information concerning the Company is also available at <a href="http://www.fossilgroup.com" title="www.fossilgroup.com">www.fossilgroup.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260428234079r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260428234079/en/" rel="nofollow">https://www.businesswire.com/news/home/20260428234079/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Berns &amp; Co.
<br xmlns="http://www.w3.org/1999/xhtml"></br>Michael McMullan
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:mmcmullan@bcg-pr.com" shape="rect">mmcmullan@bcg-pr.com</a>

</p>

FOSL

InMobi Launches "Ad Experiences" With FOSSIL as First Brand Partner

Fossil Group's BIG TIC Campaign Delivers Significant Brand Lift

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>New omnichannel solution leveraging 1P data from InMobi&amp;#39;s consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL&amp;#39;s BIG TIC spring launch


InMobi, the global technology</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Fossil Group&#039;s partnership with InMobi for the BIG TIC spring campaign delivered notable results, including a 57% increase in brand recall and a 10% rise in awareness. This innovative omnichannel marketing strategy bodes well for Fossil&#039;s ongoing transformation efforts and potential revenue growth in upcoming quarters.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Fossil Group partnered with InMobi for a new advertising solution.</li><li>Their BIG TIC campaign saw a 57% lift in brand recall.</li><li>Brand awareness increased by 10% with the new advertising method.</li><li>InMobi Ad Experiences will extend to mobile and web end of Q2.</li><li>Fossil Group aims for sustained growth through innovative marketing.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>InMobi (N/A)</strong>: Introduced a groundbreaking ad solution that boosted Fossil&#039;s brand engagement.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This development fits into &#039;Corporate Developments&#039; as it highlights Fossil Group&#039;s strategic marketing efforts, which are essential for brand revitalization and revenue growth.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>The 57% recall lift suggests effective marketing that could drive future sales.</li><li>InMobi&#039;s growth plan may enhance FOSL&#039;s marketing efficiency in the long-term.</li><li>Improved brand awareness can lead to increased retail demand and revenues for Fossil.</li><li>Positive campaign performance may stimulate further investment in advertising innovation.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>57% lift in brand recall observed among users exposed to Fossil&#039;s ads.</li><li>10% increase in brand awareness compared to unexposed users.</li><li>Campaign launched in Spring 2026, targeting the U.S. market.</li><li>InMobi&#039;s Ad Experience platform utilizes data from 300 million global users.</li><li>Full rollout of the Ad Experiences suite is expected in Q2.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>FOSL may see upward price movement as investor sentiment strengthens in light of campaign outcomes.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">New omnichannel solution leveraging 1P data from InMobi's consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL's BIG TIC spring launch</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
InMobi, the global technology leader specializing in agentic commerce and advertising, today announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company's proprietary first-party data and inventory from Glance, its consumer agentic commerce platform with nearly two decades of programmatic scale to drive peak advertising outcomes for brands along with a peak consumer experience. FOSSIL brand, part of Fossil Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/FOSL">FOSL</a>), InMobi's inaugural brand partner for Ad Experiences, deployed it for its BIG TIC spring campaign across a multi-screen beta.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At FOSSIL, we are focused on investing in innovation that drives measurable brand and business impact," said Melissa Lowenkron, Chief Brand Officer at Fossil Group. As we reintroduce BIG TIC to a new generation, partnering with a platform that could deliver both scale and relevance was critical. Our partnership with InMobi did exactly that, combining cinematic creative, native integration, and precision targeting to significantly strengthen brand awareness and recall. This work reflects our broader strategy to modernize how we engage consumers and drive meaningful, sustained growth."

</p><p xmlns="http://www.w3.org/1999/xhtml">
The FOSSIL Spring 2026 campaign for the BIG TIC collection was created to build brand awareness and recall in the U.S. market for the Y2K-inspired watch as the Fossil Group accelerates its transformation strategy. Results from the beta exceeded benchmarks across the board as measured by Cint:

</p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">57% lift in brand recall</b> among users exposed to the Fossil creative across premium video inventory versus unexposed users

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">10% lift in brand awareness</b> against the same unexposed baseline, establishing new benchmarks for the Frame Ad Experience.

</li>
</ul><p xmlns="http://www.w3.org/1999/xhtml">
The beta validated the platform's omnichannel potential, with InMobi already planning to extend Ad Experiences across mobile and web environments as the next phase of rollout.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">User Intelligence at Scale</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
At the core of InMobi Ad Experiences is a differentiated data model that sets it apart from the broader ad industry—combining exclusive access to Glance's 300M global users with InMobi's advertising reach of 2.5B users worldwide. This layered intelligence creates rich, user-level context, powering the user intelligence that enables outcome-driven advertising at a scale.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Glance's AI-powered ambient platform on CTV reaches consumers across screens, delivering an immersive, cinematic experience driven by AI-generated content. The more a viewer engages, the more the platform's intelligence tailors subsequent content to their interests. Brand integrations like Fossil's are woven natively into this experience, matching the aesthetic of the surrounding content rather than appearing as traditional advertising. InMobi will expand Ad Experiences across mobile and additional omnichannel inventory in the months ahead, and plans to launch the full suite of Ad Experiences in Q2.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes. The Ad Experiences suite is designed to deliver a defined outcome at every phase of the funnel — launching with awareness and brand recall on CTV, and expanding to consideration and conversion. The result: a coherent, full-funnel solution built on the combined intelligence of Glance and InMobi.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"InMobi Ad Experiences represents the future of how brands and consumers will interact in an omnichannel, AI-driven world," said Kunal Nagpal, Chief Business Officer, InMobi. "By achieving targeted business results, we enable brands to progress from awareness to conversion using a single intelligent platform. No other independent provider combines first-party consumer data with nearly twenty years of advertising reach at this scale."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About InMobi Advertising</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
InMobi Advertising is a leading tech monetization engine driving advertiser ROI across all channels, while building the commercial infrastructure to scale growth in an agentic world. Connecting brands, agencies, and publishers to consumers at scale, InMobi delivers the omnichannel performance and AI-led capabilities that define what&#39;s next in advertising and commerce. To learn more, visit advertising.inmobi.com.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About FOSSIL</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Since 1984, FOSSIL has been rooted in bold design and quality craftsmanship of watches. Over the past 40 years, the brand has grown into a multi-category lifestyle brand inclusive of leather goods and jewelry that blend vintage inspiration with modern innovation by creating pieces that spark curiosity, connection, and lasting memories. FOSSIL creates keepsakes that honor the past, celebrate the present, and look ahead to the future.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Fossil Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include watches, jewelry, handbags, small leather goods, belts and sunglasses. We are committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Diesel, Emporio Armani, Michael Kors, Skechers and Tory Burch. We bring each brand story to life through an extensive distribution network across numerous geographies, categories and channels. Certain press release and SEC filing information concerning the Company is also available at <a href="http://www.fossilgroup.com" title="www.fossilgroup.com">www.fossilgroup.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260428234079r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260428234079/en/" rel="nofollow">https://www.businesswire.com/news/home/20260428234079/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media Contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Berns &amp; Co.
<br xmlns="http://www.w3.org/1999/xhtml"></br>Michael McMullan
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:mmcmullan@bcg-pr.com" shape="rect">mmcmullan@bcg-pr.com</a>

</p>

Fossil Group's partnership with InMobi for the BIG TIC spring campaign delivered notable results, including a 57% increase in brand recall and a 10% rise in awareness. This innovative omnichannel marketing strategy bodes well for Fossil's ongoing transformation efforts and potential revenue growth in upcoming quarters.

InMobi Launches "Ad Experiences" With FOSSIL as First Brand Partner

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News