Adobe Brand Visibility is the first unified solution that brings together Semrush&#39;s AI visibility intelligence with Adobe&#39;s agentic content optimization capabilities, grounded in a deep understanding of business and

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc"><li xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility is the first unified solution that brings together Semrush's AI visibility intelligence with Adobe's agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presence across AI search and boost customer engagement.</li><li xmlns="http://www.w3.org/1999/xhtml">Marketers can access nearly 300 million real-world AI search prompts (largest global database), audience reach data, competitive share-of-voice and owned channel insights, to understand how their brands are showing up across leading platforms such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI.</li><li xmlns="http://www.w3.org/1999/xhtml">Brand Visibility bridges the gap between AI insights and content optimization actions, with a closed-loop system for delivering digital experiences to both humans and AI agents that drive business performance.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">Adobe (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ADBE">ADBE</a>) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fbrand-visibility.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+Brand+Visibility&amp;index=29&amp;md5=db0fddae1c809864b16bf6eb2355e9c3" shape="rect">Adobe Brand Visibility</a>, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fsolutions%2Fcustomer-experience-orchestration.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+CX+Enterprise&amp;index=30&amp;md5=2d98875f327f1e8f75104ab2e0c2ab3d" shape="rect">Adobe CX Enterprise</a>, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617041974/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617041974/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260617041974/en/2833567/4/Adobe_Brand_Visibility.jpg" alt=""></img></div><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.</p><p xmlns="http://www.w3.org/1999/xhtml">"In a world where customers often interact with an AI tool before ever reaching a business&#39;s website, visibility is everything now," said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. "Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company&#39;s influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations."</p><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush's AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility—drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind)—teams can see exactly which prompts they are winning or losing. Combined with Adobe's first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe's analytics solutions—all in a single workflow.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility provides businesses with:</b></p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc"><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Visibility insights powered by Semrush data: </b>Adobe Brand Visibility offers a comprehensive overview of a brand's presence across AI surfaces by incorporating Semrush data directly, including how often the business was mentioned and who the audience is (number of times individuals looked at an LLM response that contained the brand), along with information on top performing topics and prompts.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Prompt strategy: </b>Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimizing for (before competitors capture share of voice) with a full view into which brands are already capturing visibility across those topics.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Competitive brand comparison: </b>Marketers can easily compare their brand against competitors, to see where they earn citations, how often the brand is mentioned and drive historical comparisons of mentions.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Auto-optimization</b>: Adobe Brand Visibility surfaces prioritized recommendations and enables teams to act on them immediately, deploying optimizations in minutes. Updates reach AI agents at the edge, so LLMs can access the latest version of brand narratives, while changes to owned content simultaneously improve the experience for human visitors. Every optimization is then tied to measurable business outcomes.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">SEO intelligence: </b>SEO fundamentals play an important role in AI search visibility. Adobe Brand Visibility leverages Semrush&#39;s unmatched SEO corpus—28.5 billion keywords and 43 trillion backlinks built over 17 years—to reveal exactly where a brand&#39;s existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fadobe-experience-manager.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+Experience+Manager&amp;index=31&amp;md5=f878965978b30dbaaffbafb3ffba0697" shape="rect">Adobe Experience Manager</a> (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation—from web experiences and campaign content to digital assets and commerce catalogs. Adobe's suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance—all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe's brand visibility solutions build advantages that strengthen with every cycle.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Adobe</b></p><p xmlns="http://www.w3.org/1999/xhtml">Adobe's mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com%2F&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=32&amp;md5=f218a83624592f50ebed0d403ad350f5" shape="rect">www.adobe.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260617041974r2&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617041974/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617041974/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignl"><b xmlns="http://www.w3.org/1999/xhtml">Public relations contact</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Alexis Weiss<br xmlns="http://www.w3.org/1999/xhtml"></br>Adobe<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:aweiss@adobe.com" shape="rect">aweiss@adobe.com</a></p>

ADBE

Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

Adobe Brand Visibility Unifies Semrush Data to Expand AI Brand Reach

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Adobe Brand Visibility is the first unified solution that brings together Semrush&amp;#39;s AI visibility intelligence with Adobe&amp;#39;s agentic content optimization capabilities, grounded in a deep understanding of business and</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Adobe unveils Brand Visibility, fusing Semrush AI insights with its GEO platform after completing Semrush acquisition. The tool tracks AI-search prompts across major surfaces, enabling auto-optimizations and measurable outcomes, with early data showing AI traffic surges in retail and travel.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Adobe Brand Visibility unifies Semrush AI visibility with GEO.</li><li>Access to ~300 million AI prompts, audience reach, share-of-voice data.</li><li>Targets AI surfaces like ChatGPT, Google AI Mode, Copilot, Perplexity.</li><li>Auto-optimization and GEO-driven outcomes tied to bookings and revenue.</li><li>AI traffic growth: U.S. retail +1,324%; travel +2,215% (Oct 2024–May 2026).</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Adobe (ADBE)</strong>: Primary beneficiary; Brand Visibility expansion ties to CX portfolio post-acquisition.</li><li><strong>Semrush (SEMR)</strong>: Data source and technology backbone; integration enhances GEO/SEO insights for Adobe.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. It covers product launch and integration following an acquisition, signaling strategic expansion of Adobe&#039;s CX and AI optimization capabilities.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Brand Visibility launch post-Semrush integration could drive near-term upside for ADBE.</li><li>AI-traffic growth data highlights rising AI discovery channels supporting demand for brand-visibility tools.</li><li>Integration with CX suite may expand cross-sell opportunities and improve monetization.</li><li>Competitive AI marketing landscape could shift demand toward Adobe&#039;s enterprise solutions.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Announcement date: June 17, 2026.</li><li>Nearly 300 million real-world AI search prompts in Semrush data.</li><li>AI traffic growth: U.S. retail up 1,324%; travel up 2,215% (Oct 2024–May 2026).</li><li>Brand Visibility integrates with Adobe Experience Manager for end-to-end optimization.</li><li>Semrush acquisition closed prior to this release; integration accelerated demand.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish on ADBE over 6–12 months as Brand Visibility monetizes and expands CX revenue.</p>
  </section>
</section>


<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc"><li xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility is the first unified solution that brings together Semrush's AI visibility intelligence with Adobe's agentic content optimization capabilities, grounded in a deep understanding of business and brand context for organizations to enhance their presence across AI search and boost customer engagement.</li><li xmlns="http://www.w3.org/1999/xhtml">Marketers can access nearly 300 million real-world AI search prompts (largest global database), audience reach data, competitive share-of-voice and owned channel insights, to understand how their brands are showing up across leading platforms such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI.</li><li xmlns="http://www.w3.org/1999/xhtml">Brand Visibility bridges the gap between AI insights and content optimization actions, with a closed-loop system for delivering digital experiences to both humans and AI agents that drive business performance.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">Adobe (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ADBE">ADBE</a>) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fbrand-visibility.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+Brand+Visibility&amp;index=29&amp;md5=db0fddae1c809864b16bf6eb2355e9c3" shape="rect">Adobe Brand Visibility</a>, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fsolutions%2Fcustomer-experience-orchestration.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+CX+Enterprise&amp;index=30&amp;md5=2d98875f327f1e8f75104ab2e0c2ab3d" shape="rect">Adobe CX Enterprise</a>, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617041974/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617041974/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260617041974/en/2833567/4/Adobe_Brand_Visibility.jpg" alt=""></img></div><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.</p><p xmlns="http://www.w3.org/1999/xhtml">"In a world where customers often interact with an AI tool before ever reaching a business&#39;s website, visibility is everything now," said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. "Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company&#39;s influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations."</p><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization (GEO) that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush's AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility—drawing on nearly 300 million real-world AI search prompts (the largest global database of its kind)—teams can see exactly which prompts they are winning or losing. Combined with Adobe's first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe's analytics solutions—all in a single workflow.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility provides businesses with:</b></p><ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc"><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Visibility insights powered by Semrush data: </b>Adobe Brand Visibility offers a comprehensive overview of a brand's presence across AI surfaces by incorporating Semrush data directly, including how often the business was mentioned and who the audience is (number of times individuals looked at an LLM response that contained the brand), along with information on top performing topics and prompts.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Prompt strategy: </b>Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimizing for (before competitors capture share of voice) with a full view into which brands are already capturing visibility across those topics.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Competitive brand comparison: </b>Marketers can easily compare their brand against competitors, to see where they earn citations, how often the brand is mentioned and drive historical comparisons of mentions.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Auto-optimization</b>: Adobe Brand Visibility surfaces prioritized recommendations and enables teams to act on them immediately, deploying optimizations in minutes. Updates reach AI agents at the edge, so LLMs can access the latest version of brand narratives, while changes to owned content simultaneously improve the experience for human visitors. Every optimization is then tied to measurable business outcomes.</li><li xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">SEO intelligence: </b>SEO fundamentals play an important role in AI search visibility. Adobe Brand Visibility leverages Semrush&#39;s unmatched SEO corpus—28.5 billion keywords and 43 trillion backlinks built over 17 years—to reveal exactly where a brand&#39;s existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.</li></ul><p xmlns="http://www.w3.org/1999/xhtml">Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fadobe-experience-manager.html&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=Adobe+Experience+Manager&amp;index=31&amp;md5=f878965978b30dbaaffbafb3ffba0697" shape="rect">Adobe Experience Manager</a> (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation—from web experiences and campaign content to digital assets and commerce catalogs. Adobe's suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance—all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe's brand visibility solutions build advantages that strengthen with every cycle.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Adobe</b></p><p xmlns="http://www.w3.org/1999/xhtml">Adobe's mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. For more visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com%2F&amp;esheet=54555694&amp;newsitemid=20260617041974&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=32&amp;md5=f218a83624592f50ebed0d403ad350f5" shape="rect">www.adobe.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">© 2026 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260617041974r2&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617041974/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617041974/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml" class="bwalignl"><b xmlns="http://www.w3.org/1999/xhtml">Public relations contact</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Alexis Weiss<br xmlns="http://www.w3.org/1999/xhtml"></br>Adobe<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:aweiss@adobe.com" shape="rect">aweiss@adobe.com</a></p>

Adobe unveils Brand Visibility, fusing Semrush AI insights with its GEO platform after completing Semrush acquisition. The tool tracks AI-search prompts across major surfaces, enabling auto-optimizations and measurable outcomes, with early data showing AI traffic surges in retail and travel.

Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News