<p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New creative marks t...

<p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New creative marks the next chapter of Sharpie&#39;s Rookie of the Year program, spotlighting the preparation, performance and signature moments behind Jeremiyah Love&#39;s first season in the pros</i></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Key Summary Bullets</b></p><ul xmlns="http://www.w3.org/1999/xhtml" type="disc"><li xmlns="http://www.w3.org/1999/xhtml">Sharpie debuts new creative featuring 2026 Rookie of the Year Jeremiyah Love ahead of his highly anticipated rookie season.</li><li xmlns="http://www.w3.org/1999/xhtml">The creative marks the next chapter of Sharpie&#39;s Rookie of the Year program, which puts Sharpie alongside emerging football stars throughout the defining moments of their first professional season.</li><li xmlns="http://www.w3.org/1999/xhtml">Featuring Sharpie Permanent Markers and Sharpie S-Gel pens, the creative showcases how Sharpie&#39;s high-performance portfolio supports Love from everyday preparation to career-defining signature moments.</li><li xmlns="http://www.w3.org/1999/xhtml">The campaign builds on a milestone already shared by Sharpie and Love: signing his first professional contract with a Sharpie S-Gel pen after being drafted third overall.</li></ul><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">ATLANTA</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 24, 2026</span> /PRNewswire/ -- As Jeremiyah Love prepares to take the field for his first professional season, Sharpie<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> is continuing a tradition built around helping the game&#39;s next generation make their mark.</p>
<p xmlns="http://www.w3.org/1999/xhtml">Experience the full interactive Multichannel News Release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4757663-1&amp;h=3908734333&amp;u=https%3A%2F%2Fwww.multivu.com%2Fsharpie-s-gel%2F9417151-en-sharpie-rookie-of-the-year-program-jeremiyah-love-creative-partnership&amp;a=https%3A%2F%2Fwww.multivu.com%2Fsharpie-s-gel%2F9417151-en-sharpie-rookie-of-the-year-program-jeremiyah-love-creative-partnership" target="_blank" rel="nofollow">https://www.multivu.com/sharpie-s-gel/9417151-en-sharpie-rookie-of-the-year-program-jeremiyah-love-creative-partnership</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="prni_dvprnevid985cleft" dir="ltr" style="width: 100%; text-align: left;" title="JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON"><iframe xmlns="http://www.w3.org/1999/xhtml" id="playerFrameVideo" src="https://mmx.prnewswire.com/media/MS1973846/9417151-sharpie-rot-hero-video.mp4" width="512" height="288" frameborder="0" scrolling="auto" sandbox="" data-poster="https://www.multivu.com/sharpie-s-gel/image/9417151-hero.jpg" data-autostart="false"></iframe></div><p xmlns="http://www.w3.org/1999/xhtml">Today, Sharpie is debuting new creative featuring Love, its 2026 Rookie of the Year, marking the latest chapter of a partnership that has followed him through the defining firsts of his professional journey. Now in its third year, the Sharpie Rookie of the Year program puts the brand and its high-performance writing tools alongside emerging football stars as they turn potential into performance – from signing their first professional contracts to connecting with fans and creating moments that make a lasting impact.</p><p xmlns="http://www.w3.org/1999/xhtml">The new creative celebrates the everyday work behind Love&#39;s journey to the pros. Centered on the mindset &#34;Demand High Performance. Every Day,&#34; it follows Love from preparation to performance, showing how consistency and focus every day build toward the moments that matter most. Throughout, Sharpie Permanent Markers and Sharpie S-Gel pens serve as the tools that help him put that preparation into action – from notes and game plans to autographs and career-defining signatures.</p><p xmlns="http://www.w3.org/1999/xhtml">Timed to the start of the football season, the creative will run throughout the season across social and digital media and connected TV.</p><p xmlns="http://www.w3.org/1999/xhtml">Love, selected with the third overall pick in the draft this past April by Arizona, used a Sharpie S-Gel pen to sign with his first pro team. Known for bold, vibrant ink and no-smear, no-bleed technology, the Sharpie S-Gel pen delivers the smooth, high-performance writing experience designed to help every signature stand out.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This creative brings to life the preparation and high-performance mindset that Jeremiyah brings to his game every day,&#34; said Kris Malkoski, President of Newell Brands Learning and Development Segment. &#34;Through our Rookie of the Year program, we&#39;re proud to put Sharpie&#39;s high-performance tools in the hands of emerging stars like as they prepare to perform at the highest level and make their mark.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Love continues a Sharpie Rookie of the Year tradition that began in 2024 and has included Rome Odunze, Michael Penix Jr. and Tetairoa McMillan. Across each rookie season, Sharpie has shown up for the milestones that mark the transition from prospect to pro – from first contracts to fan interactions, community initiatives and personalized cleat designs. As the 2026 Sharpie Rookie of the Year, Love will carry that tradition forward throughout his first season, with Sharpie S-Gel pens, Permanent Markers and Creative Markers showing up across the moments that define his rookie journey.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Sharpie<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup></b><br xmlns="http://www.w3.org/1999/xhtml"></br>In 1964, the iconic Sharpie Fine black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, the office, and at home. Having perfected the permanent marker, Sharpie has gone on to innovate across all types of writing tools. Made to write on, stand out on, and stay on practically any surface, it is the Permanent Marker born for courageous self-expression that never, ever fades from glory. All Sharpie products are designed for precision and performance to bring your vision to life, transforming the ordinary to bold and creative with intensely brilliant colors that elicit vibrant impressions. The ink dries quickly and resists water and fading, allowing creations to stand the test of time. Permanent Markers from Sharpie are made to write on various mediums including paper, plastic, metal, and most other surfaces.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Newell Brands</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Newell Brands (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/NWL">NWL</a>) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Graco<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Coleman<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Rubbermaid Commercial Products<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Yankee Candle<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Paper Mate<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, FoodSaver<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Dymo<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, EXPO<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Elmer&#39;s<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Oster<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, NUK<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>, Spontex<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup> and Campingaz<sup xmlns="http://www.w3.org/1999/xhtml">&#xAE;</sup>. Newell Brands is focused on delighting consumers by lighting up everyday moments.</p><div xmlns="http://www.w3.org/1999/xhtml" id="prni_dvprnejpgf357left" dir="ltr" style="width: 100%; text-align: left;"><img xmlns="http://www.w3.org/1999/xhtml" id="prnejpgf357left" style="width: 400px;" title="JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON" src="https://www.multivu.com/sharpie-s-gel/image/9417151-Sharpie-ROTY-JL-2.jpg" alt="JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON" align="middle"></img></div><p xmlns="http://www.w3.org/1999/xhtml"> </p><div xmlns="http://www.w3.org/1999/xhtml" id="prni_dvprnejpgd5e1left" dir="ltr" style="width: 100%; text-align: left;"><img xmlns="http://www.w3.org/1999/xhtml" id="prnejpgd5e1left" style="width: 400px;" title="JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON" src="https://www.multivu.com/sharpie-s-gel/image/9417151-PR-Roty3-2.jpg" alt="JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON" align="middle"></img></div><p xmlns="http://www.w3.org/1999/xhtml"> </p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=AQ31727&amp;sd=2026-08-24"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/jeremiyah-love-makes-a-permanent-impact-with-sharpie-ahead-of-his-rookie-season-302857616.html" target="_blank">https://www.prnewswire.com/news-releases/jeremiyah-love-makes-a-permanent-impact-with-sharpie-ahead-of-his-rookie-season-302857616.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Sharpie</p>

JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON

Sharpie Launches ROTY Campaign for Jeremiyah Love Ahead of 2026 Season

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;i xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;New creative marks t...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Sharpie unveils a new creative tied to its Rookie of the Year program featuring Jeremiyah Love, the 2026 ROTY. The campaign highlights daily preparation to signature moments, using Sharpie tools across social, digital, and connected TV as the season begins. For Newell Brands, the effort could bolster Sharpie&#039;s brand equity and support long-term demand for the portfolio.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Sharpie debuts new creative featuring 2026 ROTY Jeremiyah Love ahead of his rookie season.</li><li>The ROTY program highlights milestones from preparation to signature moments.</li><li>Features Sharpie Permanent Markers and S-Gel pens to illustrate preparation.</li><li>Love signed his first pro contract with a Sharpie S-Gel pen.</li><li>Campaign timed to football season; runs across social, digital, connected TV.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Newell Brands (NWL)</strong>: Parent company of Sharpie; ROTY campaign highlights brand-building efforts that could support long-run demand for Sharpie within NWL.</li><li><strong>Sharpie (NWL)</strong>: Brand under NWL; campaign emphasizes its high-performance writing tools and potential to boost brand equity and category penetration.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The content reports a brand-marketing initiative tied to NWL&#039;s Sharpie portfolio, illustrating ongoing consumer-brand investments rather than earnings data.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>RotY campaign could modestly lift Sharpie brand engagement ahead of season.</li><li>No explicit financial metrics in release; potential small top-line lift only.</li><li>Campaign timing aligns with start of NFL season, suggesting seasonal demand impact.</li><li>Reiterates Sharpie&#039;s role as a key growth driver within NWL&#039;s portfolio.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date and location: Aug. 24, 2026, Atlanta, PRNewswire.</li><li>Jeremiyah Love is the 2026 Rookie of the Year; drafted third overall in April by Arizona.</li><li>Love signed his first pro contract with a Sharpie S-Gel pen after being drafted third overall.</li><li>This marks the third year of the Sharpie Rookie of the Year program (2024–present).</li><li>Previous ROTYs: Rome Odunze, Michael Penix Jr., Tetairoa McMillan.</li><li>Campaign features Sharpie Permanent Markers and Sharpie S-Gel pens; timed to football season; runs on social, digital, connected TV.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>NWL could see modest near-term upside if Sharpie ROTY campaign boosts demand; monitor 1–2 quarter top-line impact.</p>
  </section>
</section>


<article>
  <h1>JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON</h1>

  <p><em>ATLANTA, Aug. 24, 2026 /PRNewswire/ -- Sharpie debuts new creative featuring Love, its 2026 Rookie of the Year, as he prepares for his highly anticipated first professional season. The program highlights the preparation, performance and signature moments behind Jeremiyah Love's transition to the pros and underscores Sharpie's role in supporting his journey.</em></p>

  <section>
    <h2>Key Highlights</h2>
    <ul>
      <li><strong>Sharpie debuts new creative featuring 2026 Rookie of the Year Jeremiyah Love ahead of his highly anticipated rookie season.</strong></li>
      <li><strong>The creative marks the next chapter of Sharpie's Rookie of the Year program, which puts Sharpie alongside emerging football stars throughout the defining moments of their first professional season.</strong></li>
      <li><strong>Featuring Sharpie Permanent Markers and Sharpie S-Gel pens, the creative showcases how Sharpie's high-performance portfolio supports Love from everyday preparation to career-defining signature moments.</strong></li>
      <li><strong>The campaign builds on a milestone already shared by Sharpie and Love: signing his first professional contract with a Sharpie S-Gel pen after being drafted third overall.</strong></li>
    </ul>
  </section>

  <section>
    <p>ATLANTA, <span class="legendSpanClass">Aug. 24, 2026</span> /PRNewswire/ -- As Jeremiyah Love prepares to take the field for his first professional season, Sharpie<sup>&#xAE;</sup> is continuing a tradition built around helping the game's next generation make their mark.</p>

    <section>
      <h3>Campaign Overview: A New Chapter in the Rookie of the Year Program</h3>
      <p>Today, Sharpie is debuting new creative featuring Love, its 2026 Rookie of the Year, marking the latest chapter of a partnership that has followed him through the defining firsts of his professional journey. Now in its third year, the Sharpie Rookie of the Year program puts the brand and its high-performance writing tools alongside emerging football stars as they turn potential into performance – from signing their first professional contracts to connecting with fans and creating moments that make a lasting impact.</p>
      <p>The new creative celebrates the everyday work behind Love's journey to the pros. Centered on the mindset <em>"Demand High Performance. Every Day,"</em> it follows Love from preparation to performance, showing how consistency and focus every day build toward the moments that matter most. Throughout, Sharpie Permanent Markers and Sharpie S-Gel pens serve as the tools that help him put that preparation into action – from notes and game plans to autographs and career-defining signatures.</p>
    </section>

    <section>
      <h3>Campaign Timing and Execution</h3>
      <p>Timed to the start of the football season, the creative will run throughout the season across social and digital media and connected TV.</p>
      <p>Love, selected with the third overall pick in the draft this past April by Arizona, used a Sharpie S-Gel pen to sign with his first pro team. Known for bold, vibrant ink and no-smear, no-bleed technology, the Sharpie S-Gel pen delivers the smooth, high-performance writing experience designed to help every signature stand out.</p>
    </section>

    <section>
      <h3>Leadership Perspective</h3>
      <p> "This creative brings to life the preparation and high-performance mindset that Jeremiyah brings to his game every day," said Kris Malkoski, President of Newell Brands Learning and Development Segment. "Through our Rookie of the Year program, we're proud to put Sharpie's high-performance tools in the hands of emerging stars like as they prepare to perform at the highest level and make their mark." </p>
    </section>

    <section>
      <h3>Rookie of the Year Legacy</h3>
      <p>Love continues a Sharpie Rookie of the Year tradition that began in 2024 and has included Rome Odunze, Michael Penix Jr. and Tetairoa McMillan. Across each rookie season, Sharpie has shown up for the milestones that mark the transition from prospect to pro – from first contracts to fan interactions, community initiatives and personalized cleat designs. As the 2026 Sharpie Rookie of the Year, Love will carry that tradition forward throughout his first season, with Sharpie S-Gel pens, Permanent Markers and Creative Markers showing up across the moments that define his rookie journey.</p>
    </section>

    <section>
      <h3>About Sharpie</h3>
      <p>In 1964, the iconic Sharpie Fine black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more for the classroom, the office, and at home. Having perfected the permanent marker, Sharpie has gone on to innovate across all types of writing tools. Made to write on, stand out on, and stay on practically any surface, it is the Permanent Marker born for courageous self-expression that never, ever fades from glory. All Sharpie products are designed for precision and performance to bring your vision to life, transforming the ordinary to bold and creative with intensely brilliant colors that elicit vibrant impressions. The ink dries quickly and resists water and fading, allowing creations to stand the test of time. Permanent Markers from Sharpie are made to write on various mediums including paper, plastic, metal, and most other surfaces.</p>
    </section>

    <section>
      <h3>About Newell Brands</h3>
      <p>Newell Brands (NASDAQ:NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie<sup>&#xAE;</sup>, Graco<sup>&#xAE;</sup>, Coleman<sup>&#xAE;</sup>, Rubbermaid Commercial Products<sup>&#xAE;</sup>, Yankee Candle<sup>&#xAE;</sup>, Paper Mate<sup>&#xAE;</sup>, FoodSaver<sup>&#xAE;</sup>, Dymo<sup>&#xAE;</sup>, EXPO<sup>&#xAE;</sup>, Elmer's<sup>&#xAE;</sup>, Oster<sup>&#xAE;</sup>, NUK<sup>&#xAE;</sup>, and more.</p>
    </section>
  </section>
</article>

Sharpie unveils a new creative tied to its Rookie of the Year program featuring Jeremiyah Love, the 2026 ROTY. The campaign highlights daily preparation to signature moments, using Sharpie tools across social, digital, and connected TV as the season begins. For Newell Brands, the effort could bolster Sharpie's brand equity and support long-term demand for the portfolio.

News insight

JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON

AI summary

Sentiment rationale

Key facts

Corporate Developments