
JetBlue plans to simplify its fare options and better highlight its suite of experiences – from Main to Mint® – when customers search for flights


Changes set the stage for the addition of JetBlue’s new domestic

JetBlue plans to simplify its fare options and better highlight its suite of experiences – from Main to Mint&#xAE; – when customers search for flights


Changes set the stage for the addition of JetBlue’s new domestic first-class experience, BlueFirst&#x2122;


JetBlue (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JBLU">JBLU</a>) today announced a simpler, more intuitive way for customers to shop for flights, making it easier to compare available onboard experiences and select a fare option that aligns with the customer’s preferences.

This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260727871085/en/" rel="nofollow">https://www.businesswire.com/news/home/20260727871085/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 360px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260727871085/en/2860478/4/JetBlue_FareOptions.jpg" alt="Courtesy of JetBlue."></img>Courtesy of JetBlue.</div>
Rolling out in the coming days, customers will first choose from one of the airline’s four onboard experiences, Main, EvenMore&#xAE;, BlueFirst&#x2122; or Mint&#xAE;, which define their seating area, onboard amenities and service. Customers then will select one of up to three fare options within that experience, offering flexibility to match different travel needs and budgets.


The updated shopping experience sets the stage for the introduction of BlueFirst, JetBlue’s new domestic first-class experience, which will begin rolling out later this year. JetBlue selected the name BlueFirst to help make it instantly recognizable and understandable to customers interested in a domestic first-class experience as the airline builds awareness that it will begin offering this additional premium option.


"With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for," said Marty St. George, president of JetBlue. "In two simple clicks, customers will be able to book what’s right for them. First, the onboard experience, and then the fare option depending on their preferences around seat selection and refundability."


Four Experiences. Three Fare Options.


As part of this transition, JetBlue’s Core experience will be renamed Main, aligning with terminology that is familiar to customers with a JetBlue experience they know and love at every seat.


Choose Your Experience

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Main 
 JetBlue’s signature onboard experience, featuring caring service, free high-speed Fly-Fi&#xAE;, seatback entertainment with live TV, complimentary snacks and drinks.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
EvenMore&#xAE; 
 JetBlue’s premium-economy experience featuring extra legroom, priority security where available, early boarding, dedicated overhead bin space and additional onboard perks.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
BlueFirst&#x2122; 
 JetBlue&#39;s new domestic first-class experience, starting to roll out later this year across the airline&#39;s non-Mint aircraft and routes.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Mint&#xAE; 
 JetBlue’s award-winning premium experience, featuring lie-flat seating, curated dining and elevated service on select routes.

</li>
</ul>
Choose Your Fare Option


Within each experience, customers choose one of up to three fare options based on the level of flexibility they want.

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Base (branded as Main Base, EvenMore Base, or BlueFirst Base)
 JetBlue’s lowest available fare for customers primarily focused on price. Seat selection is not included with Base fares. Cancellations receive Travel credit, less any applicable fee.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Standard (branded as Main, EvenMore, BlueFirst, or Mint)
 JetBlue’s most popular fare option, including seat selection, no change fees and Travel credit for eligible cancellations.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Flex (branded as Main Flex, EvenMore Flex, BlueFirst Flex, or Mint Flex)
 JetBlue’s most flexible fare option, including seat selection, no change fees and a refund to the original form of payment for eligible cancellations.

</li>
</ul>
&#x2A;Base fares are not available in Mint.


Looking Ahead


Customers can learn more about the update to JetBlue’s fares at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jetblue.com%2Fflying-with-us%2Ffares-simplified&amp;esheet=54577652&amp;newsitemid=20260727871085&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.jetblue.com%2Fflying-with-us%2Ffares-simplified&amp;index=1&amp;md5=e34c13e06c1908b918c08bf810d9e3c9" shape="rect">https://www.jetblue.com/flying-with-us/fares-simplified</a>. The new fare options will become available in the coming days. TrueBlue Mosaics and JetBlue cardholders will continue to enjoy the same benefits. Customers who have already booked travel under JetBlue’s current fare offerings will continue to receive the benefits under the terms associated with the fare they originally purchased. More details on BlueFirst and available fares will be shared later this year.


About JetBlue


JetBlue is New York&#39;s Hometown Airline&#xAE; and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jetblue.com&amp;esheet=54577652&amp;newsitemid=20260727871085&amp;lan=en-US&amp;anchor=jetblue.com&amp;index=2&amp;md5=ff8babae5c8fd412e65229d02a066933" shape="rect">jetblue.com</a>.

<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260727871085r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260727871085/en/" rel="nofollow">https://www.businesswire.com/news/home/20260727871085/en/</a>
JetBlue Corporate Communications 
 Tel: +1.718.709.3089
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:corpcomm@jetblue.com" shape="rect">corpcomm@jetblue.com</a>

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<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 JetBlue plans to simplify its fare options and better highlight its suite of experiences – from Main to Mint® – when customers search for flights


Changes set the stage for the addition of JetBlue’s new domestic
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 JetBlue is simplifying flight shopping by grouping four onboard experiences and up to three fare options, paving the way for BlueFirst&#039;s domestic first-class rollout later this year. The Core rename to Main and a clearer two-click path may lift conversion and premium mix, potentially improving yields, though execution risk remains as the carrier rolls out across non-Mint aircraft.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>JetBlue simplifies fare shopping with four onboard experiences and three fare options.</li><li>BlueFirst domestic first-class will roll out later this year.</li><li>Core experience renamed to Main; four experiences and three fare options emphasize simplicity.</li><li>Update targets higher premium mix and clearer upgrade paths across Mint and EvenMore.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>JetBlue Airways Corporation (JBLU): Leading U.S. airline launching BlueFirst and fare-simplification; potential for premium-yield uplift.</li><li>BlueFirst (Domestic First-Class, JetBlue) (N/A): New premium cabin; impact depends on rollout pace and demand response.</li><li>Mint (JetBlue Premium Experience) (N/A): Maintains premium offering; revenue impact tied to upgrade uptake.</li><li>EvenMore (JetBlue Premium Economy) (N/A): Upsell path; may affect ancillary revenue and mix.</li></ul>
 </section>

 <section data-block="category">
 <h3>Industry News</h3>
 Industry News. JetBlue’s fare-simplification and BlueFirst rollout reflect a strategic move to boost premium mix and customer clarity, potentially supporting better pricing power and unit economics.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>BlueFirst rollout timing could lift yields if adoption accelerates.</li><li>Premium-cabin options may lift fare mix and ancillary revenue.</li><li>Cleaner booking path could raise near-term conversions.</li><li>Execution risk exists as BlueFirst rolls out on non-Mint aircraft.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>JetBlue offers four onboard experiences: Main, EvenMore, BlueFirst, Mint.</li><li>JetBlue offers three fare options per experience: Base, Standard, Flex.</li><li>BlueFirst domestic first-class to roll out later this year across non-Mint aircraft.</li><li>Core experience renamed to Main as part of fare simplification.</li><li>Updated shopping will roll out in coming days.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 Bullish on JBLU as BlueFirst premium rollout may lift yields within 6–12 months.
 </section>
</section>



JetBlue plans to simplify its fare options and better highlight its suite of experiences – from Main to Mint&#xAE; – when customers search for flights


Changes set the stage for the addition of JetBlue’s new domestic first-class experience, BlueFirst&#x2122;


JetBlue (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/JBLU">JBLU</a>) today announced a simpler, more intuitive way for customers to shop for flights, making it easier to compare available onboard experiences and select a fare option that aligns with the customer’s preferences.

This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260727871085/en/" rel="nofollow">https://www.businesswire.com/news/home/20260727871085/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 360px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260727871085/en/2860478/4/JetBlue_FareOptions.jpg" alt="Courtesy of JetBlue."></img>Courtesy of JetBlue.</div>
Rolling out in the coming days, customers will first choose from one of the airline’s four onboard experiences, Main, EvenMore&#xAE;, BlueFirst&#x2122; or Mint&#xAE;, which define their seating area, onboard amenities and service. Customers then will select one of up to three fare options within that experience, offering flexibility to match different travel needs and budgets.


The updated shopping experience sets the stage for the introduction of BlueFirst, JetBlue’s new domestic first-class experience, which will begin rolling out later this year. JetBlue selected the name BlueFirst to help make it instantly recognizable and understandable to customers interested in a domestic first-class experience as the airline builds awareness that it will begin offering this additional premium option.


"With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for," said Marty St. George, president of JetBlue. "In two simple clicks, customers will be able to book what’s right for them. First, the onboard experience, and then the fare option depending on their preferences around seat selection and refundability."


Four Experiences. Three Fare Options.


As part of this transition, JetBlue’s Core experience will be renamed Main, aligning with terminology that is familiar to customers with a JetBlue experience they know and love at every seat.


Choose Your Experience

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Main 
 JetBlue’s signature onboard experience, featuring caring service, free high-speed Fly-Fi&#xAE;, seatback entertainment with live TV, complimentary snacks and drinks.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
EvenMore&#xAE; 
 JetBlue’s premium-economy experience featuring extra legroom, priority security where available, early boarding, dedicated overhead bin space and additional onboard perks.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
BlueFirst&#x2122; 
 JetBlue&#39;s new domestic first-class experience, starting to roll out later this year across the airline&#39;s non-Mint aircraft and routes.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Mint&#xAE; 
 JetBlue’s award-winning premium experience, featuring lie-flat seating, curated dining and elevated service on select routes.

</li>
</ul>
Choose Your Fare Option


Within each experience, customers choose one of up to three fare options based on the level of flexibility they want.

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Base (branded as Main Base, EvenMore Base, or BlueFirst Base)
 JetBlue’s lowest available fare for customers primarily focused on price. Seat selection is not included with Base fares. Cancellations receive Travel credit, less any applicable fee.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Standard (branded as Main, EvenMore, BlueFirst, or Mint)
 JetBlue’s most popular fare option, including seat selection, no change fees and Travel credit for eligible cancellations.
 

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Flex (branded as Main Flex, EvenMore Flex, BlueFirst Flex, or Mint Flex)
 JetBlue’s most flexible fare option, including seat selection, no change fees and a refund to the original form of payment for eligible cancellations.

</li>
</ul>
&#x2A;Base fares are not available in Mint.


Looking Ahead


Customers can learn more about the update to JetBlue’s fares at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jetblue.com%2Fflying-with-us%2Ffares-simplified&amp;esheet=54577652&amp;newsitemid=20260727871085&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.jetblue.com%2Fflying-with-us%2Ffares-simplified&amp;index=1&amp;md5=e34c13e06c1908b918c08bf810d9e3c9" shape="rect">https://www.jetblue.com/flying-with-us/fares-simplified</a>. The new fare options will become available in the coming days. TrueBlue Mosaics and JetBlue cardholders will continue to enjoy the same benefits. Customers who have already booked travel under JetBlue’s current fare offerings will continue to receive the benefits under the terms associated with the fare they originally purchased. More details on BlueFirst and available fares will be shared later this year.


About JetBlue


JetBlue is New York&#39;s Hometown Airline&#xAE; and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.jetblue.com&amp;esheet=54577652&amp;newsitemid=20260727871085&amp;lan=en-US&amp;anchor=jetblue.com&amp;index=2&amp;md5=ff8babae5c8fd412e65229d02a066933" shape="rect">jetblue.com</a>.

<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260727871085r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260727871085/en/" rel="nofollow">https://www.businesswire.com/news/home/20260727871085/en/</a>
JetBlue Corporate Communications 
 Tel: +1.718.709.3089
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:corpcomm@jetblue.com" shape="rect">corpcomm@jetblue.com</a>

JetBlue is simplifying flight shopping by grouping four onboard experiences and up to three fare options, paving the way for BlueFirst's domestic first-class rollout later this year. The Core rename to Main and a clearer two-click path may lift conversion and premium mix, potentially improving yields, though execution risk remains as the carrier rolls out across non-Mint aircraft.

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JetBlue Introduces a Simple, Intuitive Way to Shop for Flights as It Prepares for First-Class Launch

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