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JetBlue Vacations Expands Insider Experience to San Juan, Strengthening Commitment to Puerto Rico

1. JetBlue expands Insider Experience to San Juan, Puerto Rico. 2. Passengers receive personalized services like meet-and-greet and free tours. 3. JetBlue is the largest airline in Puerto Rico, strengthening local ties. 4. Insider Experience enhances customer satisfaction and support at destinations. 5. New offers promote local culture and tourism, benefiting JetBlue's brand.

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FAQ

Why Bullish?

Enhanced services may lead to increased customer demand and brand loyalty, similar to past expansions that resulted in better performance.

How important is it?

Expansion into popular travel destinations typically correlates with increased revenue and market share due to enhanced customer experience.

Why Short Term?

Immediate positive customer response could drive sales quickly, as travel packages become appealing to consumers in the coming months.

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DANIA BEACH, Fla.--(BUSINESS WIRE)--JetBlue Vacations (Nasdaq: JBLU), powered by Paisly, today announced the expansion of its Insider Experience program to San Juan, Puerto Rico, enhancing the customer experience with personalized service and reinforcing the airline’s long-standing commitment to the island as its largest airline. Customers booking a JetBlue Vacations flight + hotel package to San Juan at select hotels will now enjoy the trusted, concierge-style service of local Insiders, who are available to enhance their travel experience from arrival to departure. Launched in 2020 and currently available in Aruba, Cancún, Montego Bay, Punta Cana, Nassau, St. Lucia and Tulum, the Insider Experience puts customers in the hands of knowledgeable, on-the-ground experts who provide airport meet-and-greet services, free airport transfers, and 24/7 support throughout their stay. JetBlue operates more scheduled flights and offers more seats to and from the island than any other carrier—making this latest expansion a natural next step in deepening its presence and support for the destination. Travelers to San Juan will now have access to a dedicated local Insider who can assist with recommendations, booking activities, and addressing any in-destination needs. As part of this expansion, all JetBlue Vacations customers booking a flight + hotel package to San Juan will also receive a free guided walking tour of Old San Juan, in partnership with the Municipality of San Juan. This immersive tour invites travelers to explore the city’s 500-year history, walk its iconic blue cobblestone streets, and discover legendary landmarks such as San Juan Bautista Cathedral, San Felipe del Morro Fort, and Casa Blanca Museum, once home to Juan Ponce de León. “Puerto Rico has always been a favorite destination for our JetBlue Vacations customers, and we’re excited to bring even more value to their trips with the Insider Experience,” said Jamie Perry, president of Paisly, JetBlue’s travel subsidiary. “With local Insiders offering personalized support and great perks like a complimentary Old San Juan walking tour, we’re making it easier for travelers to explore and enjoy everything the island has to offer,” Perry added. The JetBlue Vacations Insider Experience in San Juan will provide: Meet-and-greet service upon arrival at Luis Muñoz Marín International Airport (SJU) Complimentary airport transfers to and from customers' hotels 24/7 access to local Insiders via phone or WhatsApp for assistance throughout their stay Personalized recommendations and booking support for activities, dining, and excursions Expedited issue resolution, with Insiders empowered to handle on-the-ground requests quickly “The expansion of JetBlue Vacations’ Insider Experience program to San Juan reaffirms the Island’s continued development as a world-class travel destination. We are proud to collaborate on this initiative, which offers visitors authentic and meaningful experiences while supporting local businesses and promoting the rich culture and history of our capital city,” said Willianette Robles, Executive Director of the Puerto Rico Tourism Company. Through this initiative, JetBlue continues to support Puerto Rico’s tourism industry, promote cultural experiences, and enhance the overall travel journey for its customers. With a growing network of flights and the recent launch of a new crew base in San Juan, JetBlue remains deeply committed to strengthening its ties with the local community and creating unforgettable travel experiences. To book a JetBlue Vacations package to San Juan and take advantage of the Insider Experience and free Old San Juan walking tour, visit jetbluevacations.com. About JetBlue Vacations JetBlue Vacations offers flexible travel packages including JetBlue flight + hotel, JetBlue flight + cruise, hotel + points, and standalone cruise bookings. Customers get access to the lowest available JetBlue airfare when they book as part of a package, delivering exceptional value for money. Each trip can be customized with add-ons like cars, transfers, and activities. Vacation packages also earn TrueBlue points and tiles, helping customers get closer to Perks You Pick® & Mosaic status. Select JetBlue Vacations packages include exclusive benefits through the Very Important Perks (VIP) and Insider Experience programs (available in select destinations), bringing JetBlue’s signature customer service into every step of the travel journey. About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.

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