
Entrepreneur brings two decades of experience building high-growth brokerages and agent-centric businesses


The Real Brokerage Inc. (NASDAQ:REAX), a real estate technology platform focused on innovation and agent

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Entrepreneur brings two decades of experience building high-growth brokerages and agent-centric businesses</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
The Real Brokerage Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/REAX">REAX</a>), a real estate technology platform focused on innovation and agent culture, today announced that entrepreneur and JPAR Real Estate founder JP Piccinini will be working with Real as a Growth Leader. In this role, he will work closely with Chief Growth Officer Jason Cassity to support agents, teams and brokerage leaders across the Real network.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Over the course of his career, Piccinini has served as an agent, brokerage owner, franchisee and franchisor, giving him a broad perspective on the real estate industry at every stage of business development. Under this leadership, JPAR grew to approximately 4,000 agents across 22 states, generated more than $5 billion in annual sales volume and grew into one of the nation's largest brokerages, earning a place among the Top 50 brokerages in the 2022 RealTrends 500 rankings based on 2021 performance.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;I&#39;ve spent my entire real estate career helping agents grow,&#34; Piccinini said. &#34;I&#39;ve always believed success is about more than production. It&#39;s about building a business that creates freedom, stability and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration and opportunities to grow their income in multiple ways, and I&#39;m excited to help them unlock that potential.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Based in Texas, Piccinini will also host regular in-person events throughout the state, including monthly roundtables focused on growth strategies, leadership development and business-building best practices.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;At Real, we&#39;re committed to giving our agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth,&#34; said Cassity. &#34;JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from agent to operator to organization builder, and his experience will be an incredible asset to our community.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Piccinini brings more than 20 years of residential real estate experience to Real. He began his career in 2005 in Columbia, S.C., where he earned Rookie of the Year honors before becoming the market's top-producing agent. In 2011, he founded JPAR Real Estate in Texas with a mission of empowering agents and brokers through education, collaboration, networking and innovative technology.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Real
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Real (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/REAX">REAX</a>) is a real estate experience company working to make life's most complex transaction simpler. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states across the U.S. and Canada, Real supports over 34,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Some of the statements in this press release are &#34;forward-looking statements,&#34; as that term is defined in the Private Securities Litigation Reform Act of 1995, including statements regarding the Company's growth. These forward-looking statements are subject to risks, uncertainties and assumptions, including the risk of slowdowns in real estate markets, economic and industry downturns and Real's ability to attract new agents and retain current agents. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements. They include the risks discussed under the heading "Risk Factors" in the Company's Annual Information Form dated March 4, 2026, a copy of which is available under the Company's SEDAR+ profile at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sedarplus.ca&amp;esheet=54555585&amp;newsitemid=20260617974096&amp;lan=en-US&amp;anchor=www.sedarplus.ca&amp;index=1&amp;md5=dd421c7fa0bf256ad9cd5e11c2686a58" shape="rect">www.sedarplus.ca</a>. It is not possible for management to predict all the possible risks that could affect Real or to assess the impact of all possible risks on Real&#39;s business.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260617974096r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617974096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617974096/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investor inquiries, please contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Loren Irwin
<br xmlns="http://www.w3.org/1999/xhtml"></br>Director, Investor Relations and Financial Reporting
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investors@therealbrokerage.com" shape="rect">investors@therealbrokerage.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>908.280.2515
<br xmlns="http://www.w3.org/1999/xhtml"></br>
<br xmlns="http://www.w3.org/1999/xhtml"></br><b xmlns="http://www.w3.org/1999/xhtml">For media inquiries, please contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@therealbrokerage.com" shape="rect">press@therealbrokerage.com</a>

</p>

REAX

JPAR Founder JP Piccinini Aligns with Real to Help Agents and Brokerage Leaders Scale

Real Brokerage hires JPAR founder as Growth Leader to accelerate agent expansion

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Entrepreneur brings two decades of experience building high-growth brokerages and agent-centric businesses


The Real Brokerage Inc. (NASDAQ:REAX), a real estate technology platform focused on innovation and agent</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Real Brokerage announced that JP Piccinini, founder of JPAR Real Estate, will join as Growth Leader to accelerate agent growth and platform adoption. Piccinini’s track record of scaling a private brokerage to ~4,000 agents across 22 states and more than $5B in annual sales supports optimism that Real can expand its 34,000-agent network and 50-state footprint.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>REAX names JP Piccinini Growth Leader to boost agent support and network growth.</li><li>Piccinini founded JPAR Real Estate; 4,000 agents across 22 states, &gt;$5B sales.</li><li>Real operates in all 50 states plus Canada with over 34,000 agents.</li><li>Forward-looking statements warn of market slowdowns and agent retention risks.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Real Brokerage Inc. (REAX)</strong>: Announces JP Piccinini appointment; potential to accelerate agent growth and platform revenue.</li><li><strong>JP Piccinini (N/A)</strong>: Founder of JPAR Real Estate; 20+ years; appointed Growth Leader at Real.</li><li><strong>JPAR Real Estate (N/A)</strong>: Private brokerage; previously led ~4,000 agents across 22 states; &gt;$5B annual sales.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The leadership appointment aligns with Real&#039;s agent-centric, tech-enabled growth strategy and could impact agent acquisition and retention dynamics.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Growth-leader appointment signals potential acceleration of agent recruitment and platform adoption.</li><li>JPAR’s 4k agents across 22 states and &gt;$5B in sales underscore scalable growth.</li><li>Real’s 34k-agent network and 50-state footprint may boost market share.</li><li>Forward-looking risks remain tied to real estate cycles and agent retention.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Ticker: NASDAQ: REAX.</li><li>Real operates in all 50 states and Canada.</li><li>Agent network: over 34,000 agents.</li><li>Piccinini: founder of JPAR Real Estate; 20+ years in residential real estate.</li><li>JPAR: ~4,000 agents in 22 states and &gt;$5B annual sales.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term; growth leadership could accelerate agent recruitment and revenue leverage in 3–6 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<i xmlns="http://www.w3.org/1999/xhtml">Entrepreneur brings two decades of experience building high-growth brokerages and agent-centric businesses</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
The Real Brokerage Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/REAX">REAX</a>), a real estate technology platform focused on innovation and agent culture, today announced that entrepreneur and JPAR Real Estate founder JP Piccinini will be working with Real as a Growth Leader. In this role, he will work closely with Chief Growth Officer Jason Cassity to support agents, teams and brokerage leaders across the Real network.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Over the course of his career, Piccinini has served as an agent, brokerage owner, franchisee and franchisor, giving him a broad perspective on the real estate industry at every stage of business development. Under this leadership, JPAR grew to approximately 4,000 agents across 22 states, generated more than $5 billion in annual sales volume and grew into one of the nation's largest brokerages, earning a place among the Top 50 brokerages in the 2022 RealTrends 500 rankings based on 2021 performance.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;I&#39;ve spent my entire real estate career helping agents grow,&#34; Piccinini said. &#34;I&#39;ve always believed success is about more than production. It&#39;s about building a business that creates freedom, stability and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration and opportunities to grow their income in multiple ways, and I&#39;m excited to help them unlock that potential.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Based in Texas, Piccinini will also host regular in-person events throughout the state, including monthly roundtables focused on growth strategies, leadership development and business-building best practices.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;At Real, we&#39;re committed to giving our agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth,&#34; said Cassity. &#34;JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from agent to operator to organization builder, and his experience will be an incredible asset to our community.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Piccinini brings more than 20 years of residential real estate experience to Real. He began his career in 2005 in Columbia, S.C., where he earned Rookie of the Year honors before becoming the market's top-producing agent. In 2011, he founded JPAR Real Estate in Texas with a mission of empowering agents and brokers through education, collaboration, networking and innovative technology.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Real
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Real (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/REAX">REAX</a>) is a real estate experience company working to make life's most complex transaction simpler. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states across the U.S. and Canada, Real supports over 34,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Some of the statements in this press release are &#34;forward-looking statements,&#34; as that term is defined in the Private Securities Litigation Reform Act of 1995, including statements regarding the Company's growth. These forward-looking statements are subject to risks, uncertainties and assumptions, including the risk of slowdowns in real estate markets, economic and industry downturns and Real's ability to attract new agents and retain current agents. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements. They include the risks discussed under the heading "Risk Factors" in the Company's Annual Information Form dated March 4, 2026, a copy of which is available under the Company's SEDAR+ profile at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sedarplus.ca&amp;esheet=54555585&amp;newsitemid=20260617974096&amp;lan=en-US&amp;anchor=www.sedarplus.ca&amp;index=1&amp;md5=dd421c7fa0bf256ad9cd5e11c2686a58" shape="rect">www.sedarplus.ca</a>. It is not possible for management to predict all the possible risks that could affect Real or to assess the impact of all possible risks on Real&#39;s business.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260617974096r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617974096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617974096/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Investor inquiries, please contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Loren Irwin
<br xmlns="http://www.w3.org/1999/xhtml"></br>Director, Investor Relations and Financial Reporting
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:investors@therealbrokerage.com" shape="rect">investors@therealbrokerage.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>908.280.2515
<br xmlns="http://www.w3.org/1999/xhtml"></br>
<br xmlns="http://www.w3.org/1999/xhtml"></br><b xmlns="http://www.w3.org/1999/xhtml">For media inquiries, please contact:
<br xmlns="http://www.w3.org/1999/xhtml"></br></b><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:press@therealbrokerage.com" shape="rect">press@therealbrokerage.com</a>

</p>

Real Brokerage announced that JP Piccinini, founder of JPAR Real Estate, will join as Growth Leader to accelerate agent growth and platform adoption. Piccinini’s track record of scaling a private brokerage to ~4,000 agents across 22 states and more than $5B in annual sales supports optimism that Real can expand its 34,000-agent network and 50-state footprint.

JPAR Founder JP Piccinini Aligns with Real to Help Agents and Brokerage Leaders Scale

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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