<p>New York, New York--(Newsfile Corp. - July 24, 2026) - <a href="https://api.newsfilecorp.com/redi...

<p>New York, New York--(Newsfile Corp. - July 24, 2026) - <a href="https://api.newsfilecorp.com/redirect/vEGeoUD45j">Kaplan Fox &#38; Kilsheimer LLP</a> announces that a class action lawsuit has been filed against Planet Fitness, Inc. ("Planet Fitness" or the "Company") (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PLNT">PLNT</a>) on behalf of investors that purchased or otherwise acquired Planet Fitness securities between November 6, 2025 and May 6, 2026 (the "Class Period").</p><p style="text-align: center;"><a href="https://api.newsfilecorp.com/redirect/JkON4cAgWq">CLICK HERE TO JOIN THE CASE</a></p><p><b>If you are an investor in Planet Fitness and have suffered losses, you may </b><a href="https://api.newsfilecorp.com/redirect/Gz52rFyKR0"><b>CLICK HERE</b></a><b> to contact us. You may also contact Kaplan Fox by emailing </b><a href="mailto:pmayer@kaplanfox.com"><b>pmayer@kaplanfox.com</b></a><b> or by calling (646) 315-9003.</b></p><p><b>DEADLINE REMINDER: </b>If you are a member of the proposed Class, you may move the court <u><b>no later than September 14, 2026</b></u> to serve as a lead plaintiff for the purported class.  If you have losses we encourage you to contact us to learn more about the lead plaintiff process. You need not seek to become a lead plaintiff in order to share in any possible recovery.</p><p>The complaint alleges that defendants disseminated materially false and misleading statements and omissions concerning the true state of Planet Fitness' customer acquisition and marketing metrics. According to the complaint, the Company's updated marketing messaging was failing to resonate with, and was actively intimidating, its core target demographic of fitness beginners and casual gym-goers. As a result, according to the complaint, Planet Fitness was experiencing a significant headwind in net member joins during its peak first-quarter sign-up period that rendered its previously issued fiscal 2026 guidance and long term financial targets unachievable.</p><p><b>WHY CONTACT KAPLAN FOX?</b></p><p>Kaplan Fox &#38; Kilsheimer LLP is a nationally recognized law firm focused on complex litigation, with offices in New York, Oakland, Los Angeles, Chicago, and New Jersey. Founded in 1956, the firm has spent more than 50 years prosecuting securities, antitrust, and consumer protection actions in federal and state courts nationwide, recovering more than $10 billion for clients and the classes it has represented.</p><p>Kaplan Fox is widely regarded as one of the nation's premier plaintiffs' securities litigation firms and has received recognition from Chambers and Partners, Benchmark Litigation, Super Lawyers, and Lawdragon. Serving as lead or co-lead counsel in many landmark cases, the firm has secured some of the largest recoveries in the history of securities litigation, including a $2.425 billion recovery on behalf of Bank of America shareholders in <i>In re Bank of America</i>&#8212;the largest recovery ever obtained for claims under Section 14(a) of the Securities Exchange Act&#8212;$800 million recovered for the Arkansas Teacher Retirement System and other pension funds in <i>ATRS v. Allianz Global Investors</i>, and a $475 million settlement in <i>In re Merrill Lynch</i>.</p><p>For decades, Kaplan Fox has represented public pension funds, institutional investors, businesses, and individuals in high-stakes litigation. Through its successful advocacy and precedent-setting victories, the firm has helped shape important areas of securities and corporate law while advancing accountability and protecting investor interests.</p><p>This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules. Past results do not guarantee future outcomes.</p><p>If you have any questions about this Notice, your rights, or your interests, please contact:</p><div id="contactInfo"><p><b>CONTACT:</b><br />Pamela A. Mayer<br /><a href="https://api.newsfilecorp.com/redirect/Q2Rjkh7oD7">KAPLAN FOX &#38; KILSHEIMER LLP</a><br />800 Third Avenue, 38th Floor<br />New York, New York 10022<br />(646) 315-9003<br /><a href="mailto:pmayer@kaplanfox.com">pmayer@kaplanfox.com</a></p><p>Laurence D. King<br /><a href="https://api.newsfilecorp.com/redirect/mjX5vH4qNk">KAPLAN FOX &#38; KILSHEIMER LLP</a><br />1999 Harrison Street, Suite 1501<br />Oakland, California 94612<br />(415) 772-4704<br /><a href="mailto:lking@kaplanfox.com">lking@kaplanfox.com</a></p></div><p>Contacting or submitting information to Kaplan Fox &#38; Kilsheimer LLP does not create an attorney-client relationship, nor an obligation on the part of Kaplan Fox to retain you as a client.</p><p><a href="https://api.newsfilecorp.com/redirect/kXR54sVkzn">https://www.kaplanfox.com/case/planet-fitness-inc-class-action-alert-learn-more-now/</a></p><p id="corporateNewsLogoContainer"><img src="https://images.newsfilecorp.com/files/12532/306449_4361afc124cb3a9c_logo.jpg" id="corporateNewsLogo" alt="Corporate Logo" /></p><p id="corporateLinkBack">To view the source version of this press release, please visit <a href="https://api.newsfilecorp.com/redirect/B5G2xHpeJ1">https://www.newsfilecorp.com/release/306449</a></p><p><img src="https://api.newsfilecorp.com/newsinfo/306449/197" alt="" /></p>

PLNT

Kaplan Fox Encourages Investors of Planet Fitness, Inc. (PLNT) Who Suffered Losses to Contact the Firm Before September 14, 2026

Planet Fitness Faces Class-Action Over Marketing Metrics and 2026 Guidance

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p&gt;New York, New York--(Newsfile Corp. - July 24, 2026) - &lt;a href=&quot;https://api.newsfilecorp.com/redi...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Planet Fitness faces a securities class action alleging misleading disclosures about customer acquisition and marketing metrics for the 11/6/2025–5/6/2026 period. Plaintiffs claim marketing messaging failed to resonate with beginners and casual gym-goers, undermining 2026 guidance and long-term targets. A lead-plaintiff deadline is Sept 14, 2026, with potential near-term volatility.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Kaplan Fox files class-action against Planet Fitness.</li><li>Allegations concern false/misleading statements on customer acquisition and marketing metrics.</li><li>Class Period: Nov 6, 2025 to May 6, 2026.</li><li>Deadline to act as lead plaintiff: Sept 14, 2026.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Planet Fitness, Inc. (PLNT)</strong>: Defendant; litigation centers on customer-metric disclosures and guidance.</li><li><strong>Kaplan Fox &amp; Kilsheimer LLP</strong>: Plaintiff firm; prominent securities litigator filing class action.</li></ul>
  </section>

  <section data-block="category">
    <h3>Legal</h3>
    <p>Category: Legal. This is a securities-class-action development that could affect sentiment and near-term volatility, with fundamental impact dependent on case merits.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Lawsuit developments may trigger short-term PLNT price volatility.</li><li>Potential impact on 2026 guidance depends on case materiality.</li><li>Lead plaintiff deadline in Sept 2026 could shape case trajectory.</li><li>No guaranteed settlement; outcomes could alter risk/reward.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Class Period: November 6, 2025 – May 6, 2026.</li><li>Lead Plaintiff Deadline: September 14, 2026.</li><li>Plaintiff Firm: Kaplan Fox &amp; Kilsheimer LLP.</li><li>Allegations: False/misleading statements on customer acquisition and marketing metrics.</li><li>Potential impact: 2026 guidance and long-term targets at risk.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Neutral-to-bearish near-term; monitor progress over 1-3 months.</p>
  </section>
</section>


<article>
  <section>
    <p><strong>Kaplan Fox & Kilsheimer LLP</strong> announces a filed class action against <strong>Planet Fitness, Inc.</strong> (NYSE: <strong>PLNT</strong>) on behalf of investors who purchased or acquired Planet Fitness securities between <strong>November 6, 2025</strong> and <strong>May 6, 2026</strong> (the <em>Class Period</em>). The action targets alleged misstatements and omissions related to the company’s customer acquisition and marketing metrics.</p>
  </section>

  <section aria-label="Case details">
    <h2>Key case details</h2>
    <ul>
      <li><strong>Company:</strong> Planet Fitness, Inc. (PLNT)</li>
      <li><strong>Class Period:</strong> November 6, 2025 to May 6, 2026</li>
      <li><strong>Action:</strong> Class action securities lawsuit</li>
      <li><strong>Filing firm:</strong> Kaplan Fox & Kilsheimer LLP</li>
      <li><strong>Filed by:</strong> On behalf of investors who purchased or acquired Planet Fitness securities during the Class Period</li>
      <li><strong>Lead plaintiff deadline:</strong> September 14, 2026</li>
      <li><strong>Join/Contact:</strong> <a href="https://api.newsfilecorp.com/redirect/JkON4cAgWq">CLICK HERE TO JOIN THE CASE</a></li>
    </ul>

    <p><strong>DEADLINE REMINDER:</strong> If you are a member of the proposed Class, you may move the court <strong>no later than September 14, 2026</strong> to serve as a lead plaintiff for the purported class. If you have losses we encourage you to contact us to learn more about the lead plaintiff process. You need not seek to become a lead plaintiff in order to share in any possible recovery.</p>
  </section>

  <section aria-label="Allegations and impact">
    <h2>Allegations and market impact</h2>
    <p>The complaint alleges that defendants disseminated materially false and misleading statements and omissions concerning the true state of Planet Fitness' customer acquisition and marketing metrics. According to the complaint, the Company's updated marketing messaging was failing to resonate with, and was actively intimidating, its core target demographic of fitness beginners and casual gym-goers. As a result, according to the complaint, Planet Fitness was experiencing a significant headwind in net member joins during its peak first-quarter sign-up period that rendered its previously issued fiscal 2026 guidance and long term financial targets unachievable.</p>
  </section>

  <section aria-label="About Kaplan Fox & Kilsheimer LLP">
    <h2>Why contact Kaplan Fox?</h2>
    <p>Kaplan Fox & Kilsheimer LLP is a nationally recognized law firm focused on complex litigation, with offices in New York, Oakland, Los Angeles, Chicago, and New Jersey. Founded in 1956, the firm has spent more than 50 years prosecuting securities, antitrust, and consumer protection actions in federal and state courts nationwide, recovering more than <strong>$10 billion</strong> for clients and the classes it has represented.</p>
    <p>Kaplan Fox is widely regarded as one of the nation's premier plaintiffs' securities litigation firms and has received recognition from Chambers and Partners, Benchmark Litigation, Super Lawyers, and Lawdragon. Serving as lead or co-lead counsel in many landmark cases, the firm has secured some of the largest recoveries in the history of securities litigation, including a <strong>$2.425 billion</strong> recovery on behalf of Bank of America shareholders in <em>In re Bank of America</em>—the largest recovery ever obtained for claims under Section 14(a) of the Securities Exchange Act—<strong>$800 million</strong> recovered for the Arkansas Teacher Retirement System and other pension funds in <em>ATRS v. Allianz Global Investors</em>, and a <strong>$475 million</strong> settlement in <em>In re Merrill Lynch</em>.</p>
    <p>For decades, Kaplan Fox has represented public pension funds, institutional investors, businesses, and individuals in high-stakes litigation. Through its successful advocacy and precedent-setting victories, the firm has helped shape important areas of securities and corporate law while advancing accountability and protecting investor interests.</p>
  </section>

  <section aria-label="Legal notice and contact information">
    <h2>Legal notice and contact information</h2>
    <p><strong>This press release may be considered Attorney Advertising</strong> in some jurisdictions under the applicable law and ethical rules. Past results do not guarantee future outcomes.</p>

    <p>If you have any questions about this Notice, your rights, or your interests, please contact:</p>

    <div id="contactInfo">
      <p><strong>CONTACT:</strong><br />Pamela A. Mayer<br /><a href="https://api.newsfilecorp.com/redirect/Q2Rjkh7oD7">KAPLAN FOX & KILSHEIMER LLP</a><br />800 Third Avenue, 38th Floor<br />New York, New York 10022<br />(646) 315-9003<br /><a href="mailto:pmayer@kaplanfox.com"><strong>pmayer@kaplanfox.com</strong></a></p>

      <p><strong>Laurence D. King</strong><br /><a href="https://api.newsfilecorp.com/redirect/mjX5vH4qNk">KAPLAN FOX & KILSHEIMER LLP</a><br />1999 Harrison Street, Suite 1501<br />Oakland, California 94612<br />(415) 772-4704<br /><a href="mailto:lking@kaplanfox.com"><strong>lking@kaplanfox.com</strong></a></p>
    </div>

    <p>Contacting or submitting information to Kaplan Fox & Kilsheimer LLP does not create an attorney-client relationship, nor an obligation on the part of Kaplan Fox to retain you as a client.</p>

    <p><a href="https://www.kaplanfox.com/case/planet-fitness-inc-class-action-alert-learn-more-now/">https://www.kaplanfox.com/case/planet-fitness-inc-class-action-alert-learn-more-now/</a></p>
  </section>

  <section aria-label="Source">
    <h2>Source and publication details</h2>
    <p>Source: Newsfile</p>
  </section>
</article>

Planet Fitness faces a securities class action alleging misleading disclosures about customer acquisition and marketing metrics for the 11/6/2025–5/6/2026 period. Plaintiffs claim marketing messaging failed to resonate with beginners and casual gym-goers, undermining 2026 guidance and long-term targets. A lead-plaintiff deadline is Sept 14, 2026, with potential near-term volatility.

News insight

Kaplan Fox Encourages Investors of Planet Fitness, Inc. (PLNT) Who Suffered Losses to Contact the Firm Before September 14, 2026

AI summary

Sentiment rationale

Key facts

Legal