Kraft Heinz recalled 380,000 pounds of turkey bacon over listeria contamination. Shares of Kraft Heinz fell 1.5% following the recall announcement. The USDA reported no adverse reactions from consumers regarding the turkey bacon. The recalled products were sold between April 24 and June 11. Kraft Heinz shares have declined about 13% year-to-date.
The recall could damage consumer confidence and sales, similar to past food recalls.
Immediate market reactions to recalls tend to be swift but may stabilize shortly.
Recall events typically lead to market reactions and can affect brand perception.