CHARLOTTE, N.C., Aug. 4, 2026 /PRNewswire/ -- LendingTree, Inc. (NASDAQ:TREE), operator of LendingTree.com, the nation&#39;s leading online financial services marketplace, today announces their ChatGPT plug-in, enabling

<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">CHARLOTTE, N.C.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 4, 2026</span> /PRNewswire/ -- LendingTree, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TREE">TREE</a>), operator of <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=2051117732&amp;u=https%3A%2F%2Flendingtree.com%2F&amp;a=LendingTree.com" target="_blank" rel="nofollow">LendingTree.com</a>, the nation&#39;s leading online financial services marketplace, today announces their ChatGPT plug-in, enabling consumers to explore current mortgage and refinance rates through a natural conversation in ChatGPT, bringing the first step of mortgage shopping into one of the world&#39;s fastest-growing AI experiences.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1963753/For-illustrative-purposes-only.jpg?id=OA2824090" title="For illustrative purposes only." alt="For illustrative purposes only."></img>
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<p xmlns="http://www.w3.org/1999/xhtml">Consumers can share details like estimated credit score, state, and loan amount while conversing with the plug-in to instantly see how those factors can affect available rates. When they&#39;re ready, they can seamlessly continue to LendingTree.com to compare personalized offers from LendingTree&#39;s network of lenders.</p><p xmlns="http://www.w3.org/1999/xhtml">Comparing mortgage offers is one of the most effective ways consumers can save money when buying a home. A <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=1971272383&amp;u=https%3A%2F%2Fwww.lendingtree.com%2Fhome%2Fmortgage%2Fmortgage-shopping-study%2F&amp;a=recent+LendingTree+analysis" target="_blank" rel="nofollow">recent LendingTree analysis</a> found that borrowers who shop around could save an average of $62,572 over the life of a 30-year fixed-rate mortgage. The LendingTree ChatGPT app helps consumers take that important first step.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Consumers are changing how they research financial decisions, and we&#39;re meeting them where they are,&#34; said Scott Peyree, Chief Executive Officer at LendingTree. &#34;Our ChatGPT plug-in brings the power of LendingTree&#39;s mortgage marketplace into a conversational experience, making it easier to explore rates and understand the impact of key borrowing factors before applying for a loan. By making it easier to compare options from the very beginning of the homebuying journey, we&#39;re helping consumers make more confident borrowing decisions.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">To access the LendingTree ChatGPT plug-in, consumers can visit LendingTree&#39;s page in the plug-in directory and click &#34;Install&#34;. Once installed, users can ask about current mortgage and refinance rates directly within ChatGPT and before continuing to LendingTree.com for personalized offers.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Disclaimer</b></p><p xmlns="http://www.w3.org/1999/xhtml">The app does not provide lender-specific quotes, approvals, pre-qualification, financial advice, or any promise of a specific rate within ChatGPT or on LendingTree&#39;s site. LendingTree is responsible only for the LendingTree content and functionality within the LendingTree app experience and is not responsible for ChatGPT-generated responses or any content or functionality outside of the LendingTree app experience.</p><p xmlns="http://www.w3.org/1999/xhtml">Consumers should consult with qualified financial, tax, legal, and/or mortgage professionals to determine which loan product, if any, is appropriate for their individual circumstances.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About LendingTree, Inc.</b></p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree, Inc. is the parent of LendingTree, LLC and several companies owned by LendingTree, LLC (collectively, &#34;LendingTree&#34; or the &#34;Company&#34;).</p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TREE">TREE</a>) is one of the nation&#39;s largest, most experienced online financial platforms, created to give consumers the power to win financially. LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 430 financial partners. Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.</p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=1816623505&amp;u=https%3A%2F%2Fwww.lendingtree.com%2F&amp;a=www.lendingtree.com" target="_blank" rel="nofollow">www.lendingtree.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">MEDIA CONTACT: </b><br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:press@lendingtree.com" target="_blank" rel="nofollow">press@lendingtree.com</a></p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS482382/Lending-Tree-square-Logo.jpg?id=OA2824096" title="LendingTree logo" alt="LendingTree logo"></img>
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<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CL18924&amp;sd=2026-08-04"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/lendingtree-launches-chatgpt-plug-in-to-reimagine-how-consumers-shop-for-a-mortgage-302842744.html" target="_blank">https://www.prnewswire.com/news-releases/lendingtree-launches-chatgpt-plug-in-to-reimagine-how-consumers-shop-for-a-mortgage-302842744.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE LendingTree, Inc.</p>

TREE

LendingTree Launches ChatGPT Plug-In to Reimagine How Consumers Shop for a Mortgage

LendingTree launches ChatGPT plug-in to streamline mortgage shopping and leads

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>CHARLOTTE, N.C., Aug. 4, 2026 /PRNewswire/ -- LendingTree, Inc. (NASDAQ:TREE), operator of LendingTree.com, the nation&amp;#39;s leading online financial services marketplace, today announces their ChatGPT plug-in, enabling</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>LendingTree unveils a ChatGPT plug-in that lets users explore mortgage and refinance rates conversationally, bringing mortgage shopping into AI. The tool collects inputs like credit score and state, then directs users to LendingTree for personalized offers. The move signals potential increases in user engagement and mortgage leads, though it does not provide lender-specific quotes.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>LendingTree launches a ChatGPT plug-in for mortgage rate exploration via AI chat.</li><li>Consumers input credit score, state, and loan details to see rate impacts.</li><li>No lender quotes are provided in chat; directs users to LendingTree for offers.</li><li>A recent LendingTree analysis shows borrowers could save $62,572 with shopping.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>LendingTree, Inc. (TREE)</strong>: Announces ChatGPT plug-in to explore mortgage rates; potential to increase mortgage-lead generation.</li><li><strong>OpenAI / ChatGPT (N/A)</strong>: AI platform enabling LendingTree plug-in; no direct ticker exposure or price impact disclosed.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This is a corporate development in product and user-acquisition strategy, leveraging AI to expand LendingTree&#039;s mortgage-lead funnel; aligns with evolving AI-enabled consumer experiences.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Increased mortgage-lead generation could lift price or revenue per user.</li><li>Early adoption may improve web traffic and conversion metrics for TREE.</li><li>No immediate rate quotes; model relies on post-click engagement with lenders.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Date of release: Aug. 4, 2026.</li><li>LendingTree (NASDAQ: TREE) announces ChatGPT plug-in for mortgage rate exploration.</li><li>Chat plug-in facilitates input of credit score, state, and loan amount.</li><li>Recent LendingTree analysis: borrowers who shop around could save $62,572 over 30-year fixed-rate mortgage.</li><li>Disclaimer: app does not provide lender-specific quotes or promised rates.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over the next 6–12 months if the plug-in boosts mortgage leads and monetizable traffic.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">CHARLOTTE, N.C.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 4, 2026</span> /PRNewswire/ -- LendingTree, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TREE">TREE</a>), operator of <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=2051117732&amp;u=https%3A%2F%2Flendingtree.com%2F&amp;a=LendingTree.com" target="_blank" rel="nofollow">LendingTree.com</a>, the nation&#39;s leading online financial services marketplace, today announces their ChatGPT plug-in, enabling consumers to explore current mortgage and refinance rates through a natural conversation in ChatGPT, bringing the first step of mortgage shopping into one of the world&#39;s fastest-growing AI experiences.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1963753/For-illustrative-purposes-only.jpg?id=OA2824090" title="For illustrative purposes only." alt="For illustrative purposes only."></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Consumers can share details like estimated credit score, state, and loan amount while conversing with the plug-in to instantly see how those factors can affect available rates. When they&#39;re ready, they can seamlessly continue to LendingTree.com to compare personalized offers from LendingTree&#39;s network of lenders.</p><p xmlns="http://www.w3.org/1999/xhtml">Comparing mortgage offers is one of the most effective ways consumers can save money when buying a home. A <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=1971272383&amp;u=https%3A%2F%2Fwww.lendingtree.com%2Fhome%2Fmortgage%2Fmortgage-shopping-study%2F&amp;a=recent+LendingTree+analysis" target="_blank" rel="nofollow">recent LendingTree analysis</a> found that borrowers who shop around could save an average of $62,572 over the life of a 30-year fixed-rate mortgage. The LendingTree ChatGPT app helps consumers take that important first step.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Consumers are changing how they research financial decisions, and we&#39;re meeting them where they are,&#34; said Scott Peyree, Chief Executive Officer at LendingTree. &#34;Our ChatGPT plug-in brings the power of LendingTree&#39;s mortgage marketplace into a conversational experience, making it easier to explore rates and understand the impact of key borrowing factors before applying for a loan. By making it easier to compare options from the very beginning of the homebuying journey, we&#39;re helping consumers make more confident borrowing decisions.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">To access the LendingTree ChatGPT plug-in, consumers can visit LendingTree&#39;s page in the plug-in directory and click &#34;Install&#34;. Once installed, users can ask about current mortgage and refinance rates directly within ChatGPT and before continuing to LendingTree.com for personalized offers.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Disclaimer</b></p><p xmlns="http://www.w3.org/1999/xhtml">The app does not provide lender-specific quotes, approvals, pre-qualification, financial advice, or any promise of a specific rate within ChatGPT or on LendingTree&#39;s site. LendingTree is responsible only for the LendingTree content and functionality within the LendingTree app experience and is not responsible for ChatGPT-generated responses or any content or functionality outside of the LendingTree app experience.</p><p xmlns="http://www.w3.org/1999/xhtml">Consumers should consult with qualified financial, tax, legal, and/or mortgage professionals to determine which loan product, if any, is appropriate for their individual circumstances.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About LendingTree, Inc.</b></p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree, Inc. is the parent of LendingTree, LLC and several companies owned by LendingTree, LLC (collectively, &#34;LendingTree&#34; or the &#34;Company&#34;).</p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TREE">TREE</a>) is one of the nation&#39;s largest, most experienced online financial platforms, created to give consumers the power to win financially. LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 430 financial partners. Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.</p><p xmlns="http://www.w3.org/1999/xhtml">LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4745445-1&amp;h=1816623505&amp;u=https%3A%2F%2Fwww.lendingtree.com%2F&amp;a=www.lendingtree.com" target="_blank" rel="nofollow">www.lendingtree.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">MEDIA CONTACT: </b><br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:press@lendingtree.com" target="_blank" rel="nofollow">press@lendingtree.com</a></p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1963754/For-illustrative-purposes-only.jpg?id=OA2824091" title="For illustrative purposes only." alt="For illustrative purposes only."></img>
                </p>
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS482382/Lending-Tree-square-Logo.jpg?id=OA2824096" title="LendingTree logo" alt="LendingTree logo"></img>
                </p>
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<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CL18924&amp;sd=2026-08-04"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/lendingtree-launches-chatgpt-plug-in-to-reimagine-how-consumers-shop-for-a-mortgage-302842744.html" target="_blank">https://www.prnewswire.com/news-releases/lendingtree-launches-chatgpt-plug-in-to-reimagine-how-consumers-shop-for-a-mortgage-302842744.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE LendingTree, Inc.</p>

LendingTree unveils a ChatGPT plug-in that lets users explore mortgage and refinance rates conversationally, bringing mortgage shopping into AI. The tool collects inputs like credit score and state, then directs users to LendingTree for personalized offers. The move signals potential increases in user engagement and mortgage leads, though it does not provide lender-specific quotes.

News insight

LendingTree Launches ChatGPT Plug-In to Reimagine How Consumers Shop for a Mortgage

AI summary

Sentiment rationale

Key facts

Corporate Developments