Life360 Successfully Acquires Nativo, Surpassing 50 Million Monthly Active Users
San Francisco, CA — January 05, 2026 (GLOBE NEWSWIRE) — Life360 (Nasdaq: LIF; ASX: 360), a prominent family connection and safety company, has announced the completion of its acquisition of Nativo, an innovative advertising technology firm, for approximately $120 million, structured as 65% cash and 35% stock.
Key Milestone Achieved
This acquisition not only marks a significant expansion in Life360's capabilities but also highlights the company's impressive growth, having surpassed 50 million Monthly Active Users (MAU) in the United States. This positions Life360 among major consumer platforms like Netflix, Spotify, and Pinterest, creating a robust first-party network for brands to connect with families.
The Impact of Acquiring Nativo
With the integration of Nativo’s advertising technology, Life360 aims to enhance how brands communicate with families, delivering targeted messages across the Life360 app and other digital environments, including Connected TV and mobile applications.
According to Lauren Antonoff, CEO of Life360, “Surpassing 50 million monthly active users in the U.S. is a significant milestone that speaks to the trust families place in Life360. This partnership allows brands to connect with families at pivotal moments, ensuring messages are both relevant and respectful.”
Nativo's Unique Contribution
Nativo’s platform brings valuable first-party insights that enhance Life360's offerings. Justin Choi, Founder and CEO of Nativo, noted, “Integrating our technology with Life360's insights enables a competitive edge that rivals leading social media networks, creating meaningful connections with families.”
- Nativo’s technology allows for contextual ad placements in a non-disruptive manner.
- Brands can create engaging storytelling formats tailored for families.
- Advertisers benefit from comprehensive measurement tools to evaluate real-world outcomes.
About Life360 and Nativo
Life360 primarily focuses on keeping families connected through its award-winning mobile app and additional services such as location sharing and safety reports. As of September 30, 2025, they serve approximately 91.6 million MAU across more than 180 countries.
Nativo, on the other hand, is committed to empowering advertisers and publishers through premium ad experiences. Their platform enhances ad relevance and audience engagement, ultimately helping brands achieve their advertising goals.
Forward-Looking Statements
This announcement contains forward-looking statements that may involve risks and uncertainties. Life360 encourages stakeholders not to rely solely on these statements, which reflect current expectations regarding future performance and operations.