LifeVantage Appoints Mike Edwards as Chief Technology Officer to Propel Digital Innovation
SALT LAKE CITY, Jan. 07, 2026 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq: LFVN), a leader in the health and wellness industry, has announced the appointment of Mike Edwards as Chief Technology Officer. This strategic move aims to enhance the company’s digital transformation initiatives and reinforce its position in the market.
Experienced Leader Joins LifeVantage
Mike Edwards brings over 25 years of experience in technology leadership and enterprise transformation. His proven capability in driving technology innovations into measurable business results is expected to be a significant asset for LifeVantage. Steve Fife, President and CEO of LifeVantage, commented, “Mike is a strategic leader with a strong track record of translating technological innovation into measurable business impact and we are delighted to have him join the LifeVantage team.”
Edwards’ background includes expertise in critical areas such as eCommerce, artificial intelligence (AI), customer relationship management (CRM) systems, and mobile technology. Such experience is poised to accelerate LifeVantage's digital transformation, offering advanced solutions to both independent Consultants and customers as the company continues to expand its growth strategy.
Previous Achievements and Responsibilities
Prior to joining LifeVantage, Mike Edwards served as Chief Technology Officer at a direct selling company where he successfully led enterprise-wide transformation initiatives. His responsibilities included:
- Overhauling eCommerce platforms
- Implementing artificial intelligence across business processes
- Enhancing customer experience through advanced CRM systems
- Developing cutting-edge mobile applications
Under his leadership, his previous company modernized legacy systems and scaled its global eCommerce infrastructure, significantly enhancing digital user experiences.
Commitment to Innovation
Expressing his enthusiasm about joining LifeVantage, Edwards stated, “I'm excited to join LifeVantage and contribute to their mission of helping people activate their health potential. My focus will be on leveraging cutting-edge technology to streamline operations and create seamless experiences that empower our Consultants to grow their businesses while better serving customers worldwide.”
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq: LFVN), recognized as the Activation company, is at the forefront of nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock genetic potential and overall health. The company’s innovative product lineup includes:
- Protandim® family of products
- TrueScience® Liquid Collagen
- MindBody GLP-1 System™
- P84, a comprehensive gut activator
LifeVantage also offers activating nutrients and a variety of skin care products, designed to support health and wellness. The company operates through a network of independent Consultants, who market these products and the associated business opportunities. Founded in 2003, LifeVantage is headquartered in Lehi, Utah.
Contact Information
For Investor Relations, contact Reed Anderson at ICR, phone: (646) 277-1260, or via email at reed.anderson@icrinc.com.
For Public Relations, reach out to CerconeBrownCompany at lifevantage@cerconebrown.com.