StockNews.AI

Lowest-Dose Radiography Meets Next-Level Imaging: IDEXX Launches ImageVue DR50 Plus

StockNews.AI • 3 hours

ZTSCVET
High Materiality8/10

Information

A fully connected imaging ecosystem – centralized access, integrated workflows, and AI-powered imaging to accelerate diagnosis and elevate care IDEXX Laboratories, Inc. (NASDAQ:IDXX), a global leader in pet healthcare

Original source

AI Summary

IDEXX Laboratories has launched the ImageVue DR50 Plus, a groundbreaking digital imaging system for veterinary practices that reduces radiation exposure significantly. This advancement not only enhances diagnostic efficiency but also aligns with safety standards, likely driving increased adoption within the veterinary community in the near term.

Sentiment Rationale

The launch of a new product with significant technological improvements typically leads to increased sales and market share, as seen in prior product launches by similar companies in healthcare technology.

Trading Thesis

Buy IDXX as the new product will drive growth and market share over the next 12 months.

Market-Moving

  • New product launch indicates potential for significant sales growth within veterinary practices.
  • Reduced radiation exposure aligns with health standards, enhancing market appeal.
  • Increased workflow efficiency can attract more veterinary clinics to IDEXX solutions.
  • Strong adoption expected given the integration with existing IDEXX technology.

Key Facts

  • IDEXX launched the ImageVue DR50 Plus Digital Imaging System.
  • The system offers best-in-class AI imaging and reduces radiation exposure by up to 60%.
  • It improves workflow efficiency for veterinary clinics with centralized access and Telemedicine.
  • The innovation meets rising safety standards for veterinary technicians, particularly women of childbearing age.
  • The system is already available in the U.S. and Canada for veterinary practices.

Companies Mentioned

  • IDEXX Laboratories, Inc. (IDXX): The launch of the DR50 Plus is a major step in product innovation.

Corporate Developments

The announcement fits within 'Corporate Developments' as it showcases a significant new product launch aimed at enhancing IDEXX's position in the veterinary healthcare market. This product can potentially expand IDEXX's reach and revenue streams significantly.

A fully connected imaging ecosystem – centralized access, integrated workflows, and AI-powered imaging to accelerate diagnosis and elevate care

IDEXX Laboratories, Inc. (NASDAQ:IDXX), a global leader in pet healthcare innovation, today announced the launch of the ImageVue™ DR50 Plus Digital Imaging System, its most advanced diagnostic imaging solution for veterinary practices. Designed to set a new standard, the system combines high definition, AI-powered imaging at the lowest dose of radiation – reducing exposure by up to 25% compared to IDEXX's current best-in-class ImageVue™ DR50 system1 and up to 60% compared to other veterinary imaging solutions2. Coupled with IDEXX's connected end-to-end imaging workflows, this breakthrough helps veterinary teams make faster, more confident decisions, while setting a new benchmark for radiation safety.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115640691/en/

Image quality comparison between ImageVue DR50 and ImageVue DR50 Plus

Image quality comparison between ImageVue DR50 and ImageVue DR50 Plus

Radiography is a standard diagnostic technique in nearly every U.S. veterinary clinic3, and an estimated 75% of technicians are women of childbearing age4, underscoring the importance of minimizing exposure to protect team health and safety. The ImageVue DR50 Plus combines advanced image optimization, automated protocols, and irradiated side sampling technologies to adjust for positioning and technique variability, helping reduce retakes. Its unique design captures x-ray signals more efficiently, producing sharper images with less radiation. In addition to the 14" x 17" panel, a new 17" x 17" panel option expands coverage across a wider range of patients, and seamless integration with IDEXX software and telemedicine solutions ensures a smooth end-to-end workflow.

"The ImageVue DR50 Plus system marks a new chapter in diagnostic imaging, delivering exceptional image quality and advancing radiation safety," said Jay Mazelsky, President and Chief Executive Officer of IDEXX. "As the lowest-dose system to date, it expands clinical insight, reduces retakes, and streamlines the imaging workflow from capture to consult through seamless integration with our software and telemedicine solutions."

The ImageVue DR50 Plus system enables a connected diagnostic imaging workflow for veterinary professionals:

  • IDEXX Web PACS™ Software provides centralized image access, viewing, sharing, and storage, fully embedded into efficient veterinary practice workflows. Its AI-powered viewer automates hanging protocols and vertebral heart scores, reducing manual steps and saving time on diagnosis.
  • IDEXX Telemedicine Consultants offer 24/7 expert insights for routine and complex cases, with 160+ board-certified specialists worldwide across radiology, cardiology, and other disciplines. Customers can now submit and review IDEXX Telemedicine cases directly through Web PACS. The new connection reduces the number of clicks required to submit a case by more than 45%, allowing more time for patient care5.
  • ezyVetPractice Management Software enables veterinarians to retrieve images from IDEXX Web PACS, submit cases to IDEXX Telemedicine Consultants, and automatically receive results in the corresponding patient record.

"As a veterinarian, providing timely, accurate diagnoses while ensuring patient and staff safety is my top priority," said Dr. Jean C. K. Pitcairn, DVM, CVC, CCRP, CVCHM, CHPCP Integrative Oncology, Medical Director of Chase Farm Veterinary Hospital.* "The ImageVue DR50 Plus system consistently delivers sharp, detailed images with a low dose of radiation, allowing us to make confident decisions and focus on quality care. The images are high quality, and I can show pet owners exactly what I see, building trust through transparency."

The ImageVue DR50 Plus Digital Imaging System is currently available to veterinary clinics in the United States and Canada. For more information, visit the IDEXX ImageVue DR50 Plus web page.

References

  1. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Dose comparison of ImageVue DR50 and ImageVue DR50 Plus digital imaging systems.
  2. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Based upon comparison of IDEXX systems to comparable digital imaging systems currently available in the veterinary market.
  3. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA.
  4. Aggregated data on Veterinary Technologists and Technicians from the 2023 US Census by Data USA. Accessed November 5, 2025. https://datausa.io/profile/soc/veterinary-technologists-and-technicians
  5. Data on file at IDEXX Laboratories, Inc. Westbrook, Maine USA: Based on IDEXX Web PACS Embedded send compared to non-embedded Telemedicine case submission.

*From time to time, Dr. Pitcairn has received compensation for consulting services she has provided to IDEXX.

About IDEXX

IDEXX is a global leader in pet healthcare innovation. Our diagnostic and software products and services create clarity in the complex, constantly evolving world of veterinary medicine. We support longer, fuller lives for pets by delivering insights and solutions that help the veterinary community around the world make confident decisions—to advance medical care, improve efficiency, and build thriving practices. Our innovations also help ensure the safety of milk and water across the world and maintain the health and well-being of people and livestock. IDEXX Laboratories, Inc. is a member of the S&P 500TM Index. Headquartered in Maine, IDEXX employs approximately 11,000 people and offers solutions and products to customers in more than 175 countries and territories. For more information about IDEXX, visit: www.idexx.com.

Note Regarding Forward-Looking Statements

This news release contains or may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as "expects," "may," "anticipates," "intends," "would," "will," "plans," "believes," "estimates," "should," "project," and similar words and expressions. These forward-looking statements are intended to provide our current expectations or forecasts of future events; are based on current estimates, projections, beliefs, and assumptions; and are not guarantees of future performance. Actual events or results may differ materially from those described in the forward-looking statements. These statements are subject to risks, uncertainties, assumptions, and other important factors. Readers are cautioned not to put undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. The reports filed by IDEXX pursuant to United States securities laws contain discussions of some of these risks and uncertainties. IDEXX assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Readers are advised to review IDEXX's filings with the United States Securities and Exchange Commission (which are available from the SEC's EDGAR database at sec.gov and via IDEXX's website at idexx.com).

Media Relations

media@idexx.com

Investor Relations

investorrelations@idexx.com

Related News