Lyft to buy taxi app Free Now for $200 million to expand into Europe
1. Lyft acquires European taxi app Free Now for $199 million. 2. Deal expected to close in second half of 2025. 3. Post-acquisition, Lyft will serve over 50 million annual users. 4. Free Now generates over $1 billion in gross bookings for 2024. 5. Lyft aims to enter a competitive European ride-hailing market.