Lyft to buy taxi app FREENOW for $197M to enter Europe
1. Lyft will acquire FREENOW for $197 million, expanding into Europe. 2. FREENOW operates in nine countries, enhancing Lyft's market presence. 3. Acquisition nearly doubles Lyft's addressable market to over $300 billion. 4. FREENOW has shown year-on-year growth of 13%, reaching break-even. 5. Integration plans will allow users to access both platforms across continents.