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Marcus Theatres Adopts Pixelworks' TrueCut Motion Format to Deliver the Ultimate Premium Movie Experience

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MILWAUKEE and LOS ANGELES, Jan. 13, 2026 /PRNewswire/ -- Marcus Theatres® , the nation's fourth larg...

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AI Summary

Pixelworks is partnering with Marcus Theatres to integrate its advanced TrueCut Motion technology into premium laser screens, elevating cinematic experiences. This partnership, marking a significant advancement in movie presentations, is expected to begin showcasing TrueCut titles in early 2026, likely boosting PXLW's market presence and revenue opportunities.

Sentiment Rationale

Historically, partnerships that enhance product offerings lead to increased market share and revenue. Examples include companies that integrated new technologies into their services, resulting in stock price increases.

Trading Thesis

Buy PXLW for long-term growth as partnerships expand TrueCut technology in cinema.

Market-Moving

  • The integration of TrueCut Motion could drive significant revenue growth for PXLW.
  • Early 2026 debut of TrueCut titles will likely boost PXLW's visibility and demand.
  • Enhancements in cinema technology create competitive advantages for PXLW against peers.

Key Facts

  • Marcus Theatres partners with PXLW to implement TrueCut Motion technology.
  • TrueCut Motion enhances cinematic clarity in premium laser theatres.
  • Movies in TrueCut format will be marked for easy identification.
  • Partnership aims to modernize the moviegoing experience for audiences.
  • TrueCut Motion titles expected to debut in early 2026.

Companies Mentioned

  • Marcus Theatres (N/A): Key partner for PXLW, enhancing its technology's market application.

Corporate Developments

This news fits under 'Corporate Developments' as it reflects strategic partnerships aimed at evolving cinema experiences. Such collaborations can significantly impact market positioning and future revenue for PXLW.

Marcus Theatres Partners with Pixelworks to Enhance Movie Experience with TrueCut Motion Technology

Marcus Theatres®, the fourth largest theatre circuit in the United States, has announced a strategic partnership with Pixelworks, Inc. (NASDAQ: PXLW) to integrate advanced TrueCut Motion technology into its premium laser theatres. This collaboration aims to elevate the cinematic experience for moviegoers by ensuring that presentations align closely with filmmakers' artistic intents.

Key Features of the TrueCut Motion Technology

The integration of TrueCut Motion across Marcus Theatres' projection infrastructure will prioritize motion-enhanced film versions. This robust technological upgrade aims to deliver the most visually refined experiences for audiences, eliminating distracting motion artifacts. Key aspects of this rollout include:

  • Automatic prioritization of TrueCut Motion formats for premium screens.
  • Clear identification of TrueCut Motion titles in showtime listings with a special logo.
  • Enhanced cinematic clarity that preserves filmmakers' artistic vision.

Statements from Leadership

Mark Gramz, President of Marcus Theatres, emphasized the company's long-standing commitment to modernizing the moviegoing experience: "Just as we have for the past 90 years, Marcus Theatres is committed to modernizing the moviegoing experience for our guests. By working with Pixelworks to support the TrueCut Motion format, we're bringing our audiences an elevated level of cinematic clarity and realism in our premium large format laser projection theatres."

Richard Miller, President of TrueCut, also expressed enthusiasm about the collaboration: "We're thrilled to partner with Marcus Theatres to bring the TrueCut Motion experience to more moviegoers. This collaboration ensures that Marcus Theatres customers can experience the kind of blockbuster films that are increasingly being delivered in the TrueCut Motion format, with a refined sense of motion and visual depth — while fully preserving the filmmaker's artistic intent."

Anticipated Launch for TrueCut Motion Format

The introduction of TrueCut Motion titles at Marcus Theatres is expected to begin in early 2026. This award-winning technology offers filmmakers unprecedented creative control, allowing them to fine-tune motion appearance during post-production while maintaining the intended cinematic aesthetics. The TrueCut Motion platform ensures consistent delivery across various screens, including:

  • Traditional theaters
  • Televisions
  • Mobile devices
  • Next-generation headsets

The technology supports both 3D and standard 2D formats, providing a versatile solution for diverse viewing environments.

About Marcus Theatres and Pixelworks

Marcus Theatres®, part of Marcus Corporation, operates 985 screens in 78 locations across 17 states under various brands, including the Movie Tavern® by Marcus and BistroPlex®.

Pixelworks, Inc. (NASDAQ: PXLW), has a two-decade history of delivering innovative image processing solutions across the entertainment and consumer electronics sectors. The company specializes in developing technologies that provide authentic and superior visual experiences, ensuring filmmakers' visions are accurately represented in both cinemas and home theaters.

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