EDMONTON, AB, Aug.  04, 2026  (GLOBE NEWSWIRE) -- BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy, Marriott International&#39;s award-winning travel program, announced the expansion of their

Marriott Bonvoy and BetMGM Bring Rewards Collaboration to Canada

BetMGM expands Marriott Bonvoy rewards to Alberta, signaling loyalty-driven growth

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>EDMONTON, AB, Aug.  04, 2026  (GLOBE NEWSWIRE) -- BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy, Marriott International&amp;#39;s award-winning travel program, announced the expansion of their</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>BetMGM Rewards now links Alberta players to Marriott Bonvoy, enabling transfers and redemptions for stays and experiences. This expands MGM&#039;s loyalty ecosystem into a new regulated market, potentially boosting BetMGM customer engagement and cross-brand spend. The immediate effect depends on Alberta market uptake and compliance dynamics.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>BetMGM Rewards expands to Alberta; accounts can be linked and points transferred.</li><li>Alberta rollout follows US 2024 launch; expands BetMGM loyalty footprint.</li><li>BetMGM app enables linking via My Rewards; Marriott Bonvoy points redeemable.</li><li>MGM Collection with Marriott Bonvoy includes Bellagio, W Las Vegas, ARIA.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>MGM Resorts International (MGM)</strong>: Positive leverage from BetMGM loyalty expansion could drive cross-sell and online revenue; near-term impact depends on Alberta uptake.</li><li><strong>BetMGM (private)</strong>: Joint venture between MGM and Entain; expansion into Alberta increases loyalty engagement, though not publicly traded.</li><li><strong>Entain plc (ENT)</strong>: BetMGM&#039;s technology partner; growth in Alberta could boost BetMGM performance and Entain&#039;s exposure to North American market.</li><li><strong>Marriott International (MAR)</strong>: Marriott Bonvoy loyalty program gains cross-promotional value from BetMGM; potential uplift in member engagement and spend.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This is a Corporate Developments story: a strategic loyalty and market-expansion partnership that links hospitality and gaming, potentially expanding player lifetime value for MGM’s BetMGM platform.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Alberta&#039;s regulated online gambling market opened recently, creating a new growth venue.</li><li>Loyalty-linking with Marriott Bonvoy could lift BetMGM engagement and cross-brand spend.</li><li>Immediate uplift depends on Alberta market uptake and regulatory compliance dynamics.</li><li>Expansion aligns BetMGM/MGM&#039;s loyalty strategy with Marriott Bonvoy, enhancing cross-sell potential.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Aug 4, 2026: Alberta expansion announced.</li><li>BetMGM Rewards enables transferring to Marriott Bonvoy points and redemption for stays.</li><li>Alberta rollout accompanies regulated online gaming market opening.</li><li>BetMGM available in 31 markets with mobile and retail access.</li><li>MGM Resorts International and Entain founded BetMGM in 2018 as a joint venture.</li><li>MGM Collection with Marriott Bonvoy includes 17 MGM resorts; five properties affiliated with Marriott brands.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish for MGM over 6–12 months as loyalty-driven volume ramps in Alberta.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p>EDMONTON, AB, Aug.  04, 2026  (GLOBE NEWSWIRE) -- BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy, Marriott International&#39;s award-winning travel program, announced the expansion of their rewards collaboration to Alberta following the opening of the regulated online gambling market.</p>      <p>Through BetMGM Rewards, the company&#39;s loyalty program, players in Alberta can link their Marriott Bonvoy and BetMGM accounts, transfer BetMGM Rewards into Marriott Bonvoy points, and redeem Marriott Bonvoy points for stays and experiences worldwide. The rollout in Alberta expands on the rewards program that debuted in the U.S. in 2024. </p>      <p>&#34;Our partnership with Marriott Bonvoy continues to be a powerful differentiator and is one of the most rewarding loyalty offerings in our industry,&#34; said Adam Greenblatt, Chief Executive Officer, BetMGM. "By extending this program, we&#39;re providing Albertans the opportunity to be part of a world-class loyalty program with tremendous flexibility on points redemption. It&#39;s another way we deliver unique value that players cannot find anywhere else."</p>      <p>BetMGM offers a seamless experience for linking accounts and exchanging BetMGM Rewards points for Marriott Bonvoy points through the BetMGM Rewards Store. Players can connect their accounts through the BetMGM mobile app, website or Rewards Store by accessing &#34;My Rewards&#34; within their account profile. </p>      <p>BetMGM is currently available in 31 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at <a href="https://www.globenewswire.com/Tracker?data=C5zoDuKkz5IkdGNg-mDxuQG_meXkwj0vXm3eNnuM8sJu6Q3kr6nv6RIzdvDMkhLmX8aTdFZJt034H_YvUBGEEw==" rel="nofollow" target="_blank">www.betmgm.com</a>.</p>      <p>As BetMGM continues to expand into new markets and introduces new features, responsible gambling remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to BetMGM by the British Columbia Lottery Corporation. Through the integration within BetMGM&#39;s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties. GameSense complements BetMGM&#39;s existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience<i>.</i></p>      <p>For more information on BetMGM, follow <a href="https://www.globenewswire.com/Tracker?data=CjQRgFs0GLq9QDlXVcAesEDIK6TeSt6hRcfpZPSu0M0ajVOxtkvagZg69uKvZV6yf_XQCqi5dK6fV0g_UgAzAA==" rel="nofollow" target="_blank">@BetMGM</a> on X. </p>      <p align="center"># # #<br></br><br></br><br></br>See BetMGM.com for Terms. 18+ only. Bet Responsibly. AB only. Subject to eligibility requirements. If gambling is affecting your mental health or well-being, 211 Alberta is here to help. Call or text 211 or visit ab.211.ca.</p>        <p><b><u>About BetMGM</u></b><br></br>BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/MGM">MGM</a>) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM&#39;s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain&#39;s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit  <a href="https://www.globenewswire.com/Tracker?data=Ad_WgWmOnJfUui-N4S80PFYIVsEA0HeqeIYU7CQeNt2iZA4Bif8r9Ci9y31hfncwxo4Wi5-SALwBS0y5oklnIyHmKrzSGZvtWS5bXlxC8AKQKpIcWJvH8dBRgvfSFueO7-7S7Xm8QZQfW6ShGZRXPcW6RnoDIzDkTEngSATNiiys1TUyZtxjHvYZqbhEl7ka3wy4KYjhKZS6mDssAu431Rqm0fou0th-t6QbkTmlhSTSA9cL9uwMWc944vDcQiR49X2LWUPRl6E6TMgRP_fSEwbALYh5KB3LIPkngRgHHAN-dQD6hs4S5Py6-ntY1OmCE5OSgUdcrVmlsAkPg6egkihqpc5a0w48W7XP_NZmlmg8YEW181EZjPubWvH1tCdismeyX1rxn1qZHO67Kxyxj_BLdm3QBnsgYATJh7hbCEGZ9kWUsfrebntfbMZDK0XAJAyDO-zm0jEfPu1sIPB8xpbZPQov50n7xe1cZXPJN5_gnKLZjhwssLCsA2z4GzGDiW6JzPdXPat5VALtqRc1bDLf_hcdfQWyREJFyfl2Gt31WvjzN9bhP8cQcm6rYPrZI944NJC9zUHcUbB6OA49D5N6RMrV3J0TpD9XIkd1xgYPjs_rvXjkZspZNCiezsJe4u0EfigiEWtEocpomk0_OCzBCuzfAgBAsp94Kii7B8A=" rel="nofollow" target="_blank">https://casino.betmgm.ca/en/blog/</a> or <a href="https://www.globenewswire.com/Tracker?data=Ad_WgWmOnJfUui-N4S80PO9YXfat0ccC-Cm1ETaqyYMgnoSWPKc2QSLv6ybRWbhRkEkrHdBzb_wHa1wjlr0PRI3pK58WMKGcHmlF9QE9OC-QDPRfNciErtVbrDfnCBvF" rel="nofollow" target="_blank">https://sports.betmgm.ca/en/blog</a>.</p>      <p><b><u>About Marriott Bonvoy&#xAE;</u></b><br></br>Marriott Bonvoy, Marriott International&#39;s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy&#39;s portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments&#x2122;, or through partners for luxurious products from Marriott Bonvoy Boutiques&#xAE;. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit <a href="https://www.globenewswire.com/Tracker?data=Xp3VO2itl4RJ-cabj5kp1Q-ajMHDvks74EPtooDuvbubOBsJHNg-aYvS1zPo87CekbwRKnGr24iJMKyEQpAxXlQbPDwAKhFtGMwrnvBCcZkZcJ7lqeIDkQByKlizcufVLnDx4qWMK0CC0bbu08mijXZ9Y_pnyjKc_VHu5XKKh_GmZar1VS1DlXpKcWzbguybODE6MJGmEyfwjwUDiwdoJqxTwMl2ZqVXOSRLI9tqNfU=" rel="nofollow" target="_blank">marriottbonvoy.com</a>. To download the Marriott Bonvoy app, go <a href="https://www.globenewswire.com/Tracker?data=83HedQ0-Otkij2a6GqlzL8XsE3qsqifxP2aCYYbWXEFkIAECAObQHr-iOqr-HyAnM8lqnttoF3_pNkkm8XlC6OaatTm9thxe-enendMsrlzL5UmljTaIv0k4ngJWNKmZslC379eZ-NQe1J8Xr1S3hOiYzIdOBFkd88vPJSM4bX6vatXYozVoi6sHFUHVEKky" rel="nofollow" target="_blank">here</a>. Travelers can also connect with Marriott Bonvoy on <a href="https://www.globenewswire.com/Tracker?data=aOkEAlhg-qyjqiov_rkNgsCJmzp3m6jVs-epwqI1J2O3lCvFO5y-9xEfG1_LR7zm435ZjalcP8hKURZa0sMIX91J8wb-oztRrdUkoDXH2ouzs4cEFg6jzX9RcV4HV0P4zPfJt-RHM5qHV8tCq1VXZ81kspSj7kDbYE0QJIlqVmj0l6jddo7-tBRg4ftguWx5CNQa82QofdQdQ3SdKYdrOQ==" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.globenewswire.com/Tracker?data=QYTAfo8gNAjZ1O3myi20gx-defgzYoQ-GNXdy7kI708AxPIdCCPedIZrTR3HeMwpX_v8ZUdOg9UEyzdC0W483hdMKiPDFeCftr-WvP-Q-3RHoYRJYNtjVJYME14XQ-wgAIocChPI3zGrbEQuivZ4Eu9_QSwCgdrx1hhRJT1N962BS95juSK8BUo3pvh2GTkG" rel="nofollow" target="_blank">X</a>, <a href="https://www.globenewswire.com/Tracker?data=VNqm7aDP0u2SqvyVaAL5YT8QwOAxgIJjeIgZoJYg-r-UeMnehxPPxAEJ8pARpzFV_iVa2Xtmj9TOqtJqvbtZLgrJ9ET6mq-VEqp_dI_IU1k5a-Ym1E7hznmZaKAEsJQK4BwBNsut9s1_CS9UGHvu9gd2Mxj0FSpijpic2sN4Trb7It0FP33Cm_79bdpm-WpJp2I_YjbL_2nyK7x6eeHGXg==" rel="nofollow" target="_blank">Instagram</a> and <a href="https://www.globenewswire.com/Tracker?data=WTbINE_zCcv5Y4sWZ7x2Ht9rKNkxX18MhWSfVRCd_IJ2dNygRofb0U4TA5mvRTcvfsAKzYZwlZ9ZlSmoSR4ui_L0F-SL1bz8kpg032JoSNZtFALRIKlUXHuYbfW7oGVZsBScDjzf0TRR5ag8MTe5P8BUKc_pk4dqxIC2lDbBzmyWe8QMak0I2vLK0ZwBe2Imwc9dwQwQmzBjO4W0qKmaQQ==" rel="nofollow" target="_blank">TikTok</a>.<br></br><br></br><b><u>About MGM Collection with Marriott Bonvoy</u></b><br></br>MGM Collection with Marriott Bonvoy creates unforgettable, larger-than-life memories with exhibitions of brilliance and extraordinary service for the reveler in all of us. With an unrivaled portfolio of hotels and resorts, MGM Collection includes Las Vegas icons such as Mandalay Bay Resort and Casino, MGM Collection, and gaming paradises across the United States, such as MGM Springfield. Of the 17 MGM resorts comprising MGM Collection with Marriott Bonvoy, five of the properties also are affiliated with existing Marriott collection brands: Bellagio, a Luxury Collection Resort &amp; Casino, Las Vegas; W Las Vegas; ARIA Resort &amp; Casino, Autograph Collection; Park MGM Las Vegas, a Tribute Portfolio Resort; and continuing its affiliation with Autograph Collection is The Cosmopolitan of Las Vegas, Autograph Collection. MGM Collection with Marriott Bonvoy is the groundbreaking strategic alliance between MGM Resorts International and Marriott International, and participates in Marriott Bonvoy&#xAE;, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit <a href="https://www.globenewswire.com/Tracker?data=Xp3VO2itl4RJ-cabj5kp1Str8iD6DVKoH3sExc6Ix6ojqDuIQNgTEMsy7TsHBbkcVVrDuqvsOoyWDDdedreEaAjeVisE2D-iv4xRyZdzsFz14Sxa6p_Qu7egW2SsLxlwwUsuri06v7IvgfU5jPV78OdL0J-Q4D2wmEM3p3RXGE35fUtVNPpqCfxWP5xwgouz4HzK90B73TgjwzpTs0-OiQHC8FHdw97stYcAPDEazao=" rel="nofollow" target="_blank">marriottbonvoy.com</a>.</p>     <p><b><u>Forward Looking Statements</u></b><br></br>Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts and BetMGM’s expectations expansion of the Marriott rewards collaboration. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the risk that the expansion does not occur in the manner described herein, risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.</p>    <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTgwMzg4MSM3NzU5NDk1IzUwMDE2NDU5OQ=="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/YmE0NWU0ZGQtYmIwOS00NjVlLTlmMTYtNGI2NDlkOGE5MTM5LTUwMDE2NDU5OS0yMDI2LTA4LTA0LWVu/tiny/BetMGM-LLC.png" referrerpolicy="no-referrer-when-downgrade"></img><pre>Jennifer Arapoff, Director of Public Relations
BetMGM LLC
press@betmgm.com
</pre>

BetMGM Rewards now links Alberta players to Marriott Bonvoy, enabling transfers and redemptions for stays and experiences. This expands MGM's loyalty ecosystem into a new regulated market, potentially boosting BetMGM customer engagement and cross-brand spend. The immediate effect depends on Alberta market uptake and compliance dynamics.

News insight

Marriott Bonvoy and BetMGM Bring Rewards Collaboration to Canada

AI summary

Sentiment rationale

Key facts

Corporate Developments