
The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls.


ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform, has

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that MassPay, a fintech startup whose payout orchestration platform moves money across more than 175 countries and 70-plus currencies, has built a repeatable, measurable demand generation program using ZoomInfo data, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
MassPay lets businesses send cross-border payouts through a single know-your-business check and a single API. Like many startups, it grew on word of mouth. That built early brand awareness, but word of mouth is not a system. It does not scale on command, and it cannot be measured or repeated.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The real problem was the moment the sales conversation started. In cross-border payments, trust is close to the whole product. A company sending payouts around the world has to believe the platform will move the money correctly, every time. A prospect who does not recognize MassPay when a rep calls is a prospect the team has to convince from zero. Word of mouth could not deliver that recognition on demand.

</p><p xmlns="http://www.w3.org/1999/xhtml">
MassPay rebuilt its motion around one rule: reach the buyer before the call, not during it. Its sales team can trigger a targeted marketing campaign on demand, surrounding a key contact and the wider buying committee with timely, relevant messaging. The marketing team builds those audiences from verified company and contact data, then aligns each message to the challenges the audience is facing. Two demand signals sharpen the aim. MassPay sees which companies visit its website and which accounts are actively researching payments solutions, so effort goes to buyers who are already in motion.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The clearest result is a change in how prospects respond. Before, buyers questioned who MassPay was or why they were seeing the company. Now, according to the company, those same prospects ask how MassPay can help solve their problems. MassPay reads that shift as a sign its campaigns are reinforcing buying decisions before sales even engages. The company also reports a payoff it did not expect. The same data now informs strategy, giving leadership real-time market intelligence to fine-tune its market segments and read shifts in the market, insight the company says it could not get elsewhere.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The practice is now built into MassPay&#39;s daily go-to-market operations. The company plans to extend it as it moves into new segments and verticals, and says it has only begun to use what the program can do.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54582306&amp;newsitemid=20260803163287&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=724c2d7d5b7263a8d8eb4fbdcd726e19" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803163287r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803163287/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803163287/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

MassPay Builds a Measurable Demand Generation Engine with ZoomInfo

ZoomInfo Enables MassPay's Pre-Call Demand-Gen Transformation Across Segments


The New York demand-generation firm replaced guesswork about timing with real-time buying signals, engaging technology buyers the moment they enter the market.


ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform,

DemandCapture Books Nearly 1,000 Meetings a Month with ZoomInfo

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls.


ZoomInfo (NASDAQ:GTM), the all-in-one AI GTM platform, has</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>ZoomInfo disclosed that MassPay built a repeatable demand-generation program using its data to reach buyers before sales calls, shifting GTM from word-of-mouth to proactive engagement. The approach yields real-time market intelligence and sharper segment targeting, with plans to extend into new verticals. If broadly replicated, this could lift ZoomInfo&#039;s platform value and customer expansion.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>MassPay uses ZoomInfo data to trigger pre-call targeted campaigns.</li><li>Word-of-mouth growth shifts to a repeatable, measurable demand-gen program.</li><li>Audiences built from verified data reach buyers before sales calls.</li><li>Two demand signals: site visits and active research guide outreach.</li><li>MassPay plans expansion into new segments leveraging the program.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo (GTM)</strong>: Supplier of the GTM data platform; case study could bolster adoption expectations.</li><li><strong>MassPay (N/A)</strong>: Fintech payout orchestration platform; showcases demand-gen program leveraging ZoomInfo data.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: demonstrates a real-world GTM deployment that highlights data-driven, pre-engagement marketing as a scalable growth lever within SaaS/MarTech.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Case study supports AI-driven GTM as a revenue driver; potential installs rise.</li><li>Potential upsell to MassPay and similar fintechs could lift ARR.</li><li>Signals stronger demand for data-led marketing across expanding segments.</li><li>No explicit revenue or earnings data cited; impact depends on adoption.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>MassPay operates in 175+ countries and supports 70+ currencies.</li><li>MassPay&#039;s payout platform moves money via a single API and KYC check.</li><li>ZoomInfo data assets include 100M+ companies, 500M+ contacts, and billions of signals.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term upside for ZoomInfo if more customers adopt pre-call GTM within 6–12 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that MassPay, a fintech startup whose payout orchestration platform moves money across more than 175 countries and 70-plus currencies, has built a repeatable, measurable demand generation program using ZoomInfo data, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
MassPay lets businesses send cross-border payouts through a single know-your-business check and a single API. Like many startups, it grew on word of mouth. That built early brand awareness, but word of mouth is not a system. It does not scale on command, and it cannot be measured or repeated.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The real problem was the moment the sales conversation started. In cross-border payments, trust is close to the whole product. A company sending payouts around the world has to believe the platform will move the money correctly, every time. A prospect who does not recognize MassPay when a rep calls is a prospect the team has to convince from zero. Word of mouth could not deliver that recognition on demand.

</p><p xmlns="http://www.w3.org/1999/xhtml">
MassPay rebuilt its motion around one rule: reach the buyer before the call, not during it. Its sales team can trigger a targeted marketing campaign on demand, surrounding a key contact and the wider buying committee with timely, relevant messaging. The marketing team builds those audiences from verified company and contact data, then aligns each message to the challenges the audience is facing. Two demand signals sharpen the aim. MassPay sees which companies visit its website and which accounts are actively researching payments solutions, so effort goes to buyers who are already in motion.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The clearest result is a change in how prospects respond. Before, buyers questioned who MassPay was or why they were seeing the company. Now, according to the company, those same prospects ask how MassPay can help solve their problems. MassPay reads that shift as a sign its campaigns are reinforcing buying decisions before sales even engages. The company also reports a payoff it did not expect. The same data now informs strategy, giving leadership real-time market intelligence to fine-tune its market segments and read shifts in the market, insight the company says it could not get elsewhere.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The practice is now built into MassPay&#39;s daily go-to-market operations. The company plans to extend it as it moves into new segments and verticals, and says it has only begun to use what the program can do.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54582306&amp;newsitemid=20260803163287&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=724c2d7d5b7263a8d8eb4fbdcd726e19" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260803163287r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260803163287/en/" rel="nofollow">https://www.businesswire.com/news/home/20260803163287/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Public Relations Team
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com</a>

</p>

ZoomInfo disclosed that MassPay built a repeatable demand-generation program using its data to reach buyers before sales calls, shifting GTM from word-of-mouth to proactive engagement. The approach yields real-time market intelligence and sharper segment targeting, with plans to extend into new verticals. If broadly replicated, this could lift ZoomInfo's platform value and customer expansion.

News insight

MassPay Builds a Measurable Demand Generation Engine with ZoomInfo

AI summary

Sentiment rationale

Key facts

Industry News