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MCD
CNBC
15 days

McDonald's to close three CosMc's locations — and open two more

1. McDonald’s is closing three CosMc's locations to focus on smaller formats. 2. Savory hash browns and McPops are top-selling items at CosMc's. 3. CosMc's aims to capitalize on the growing afternoon beverage market. 4. McDonald’s initiated a loyalty program specifically for CosMc's customers. 5. The brand is a minor part of McDonald's 13,500+ U.S. locations.

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FAQ

Why Neutral?

The closures of larger locations indicate a shift in strategy, but overall scale is small.

How important is it?

The developments may influence McDonald’s ability to adapt to market trends but are limited in scale.

Why Short Term?

Immediate impacts from store closures may influence consumer perception short-term.

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