1. IHG launches vacation packages with discounts and curated itineraries. 2. 57% of Americans leave vacation days unused, showing demand for travel. 3. Megan Stalter promoted as 'Vacation Coach' to alleviate booking barriers. 4. Packages encourage guilt-free travel with discounts up to 25%. 5. Offers valid through February 2026, enhancing consumer engagement.
The promotional strategy directly addresses consumer reluctance to travel and utilizes discounts, which can lead to increased bookings. Historical data shows that similar promotions boost short-term revenue and brand recognition.
This campaign taps into a pressing consumer need and offers economic incentives, likely driving bookings during typically slower months. The potential for increased occupancy rates can have a positive effect on IHG's stock performance.
The immediate marketing push is designed to capitalize on travel demand, particularly during holiday seasons, but its long-term sustainability relies on continued customer engagement.
IHG introduces limited-time packages with discounted stays, curated itineraries and surprise welcome gifts
ATLANTA, Nov. 12, 2025 /PRNewswire/ -- Ready, set, vacation! IHG Hotels & Resorts today launches new limited-edition packages and social content encouraging people to "Take the Vacation – No Excuses," in partnership with the always-entertaining actress and comedian Megan Stalter. This playful program addresses the widespread reluctance to take time off, empowering Americans with the confidence they need to book the trip already.
Experience the interactive Multimedia News Release here: https://www.multivu.com/ihg-hotels-and-resorts/9311452-en-meet-your-new-vacation-coach-megan-stalter-ihg-hotels-and-resorts
A recent survey commissioned by IHG revealed that a staggering 57% of Americans leave vacation days on the table at the end of the year. They feel even more anxiety requesting time off than dealing with everyday stressors like sending dinner orders back (21%) or parallel parking in front of a crowd (10%). But fear not, IHG is here to inspire consumers to discover their ideal getaway and take a much-needed break, with bookable experiences that make it easier than ever to say "yes" to taking that vacation.
Meet Your Vacation Coach: Megan Stalter
To bring this concept to life, Megan transforms into a high-energy, hilariously motivational Vacation Coach, tackling common excuses with a mix of heart and humor, and exaggerated proclamations like "It's not hard, it's not calculus, it's a vacation! Book it Already!" The result? A laugh-worthy reality check that inspires viewers to book that trip and feel empowered to take a break.
"Everyone deserves to make time for themselves, so we're giving travelers permission to do just that. Megan's lovable charm and humor bring this campaign to life in a way that's fun, relatable and impossible to ignore," said Connor Smith, Senior Vice President Global Brands - Luxury, Lifestyle, Masterbrand & Global Creative Director. "With 'Take the Vacation – No Excuses', we want people to feel inspired to drop the guilt, set their out-of-office, and finally book that trip they've been daydreaming about."
Survey Says…You Need a Vacation!
If you're so ready for a vacation that you'd toss your coffee out the window or swear off your favorite TV binges, you're not alone. The national survey of 2,000 consumers commissioned by IHG found the following insights:
Book it Already with IHG's "Take the Vacation – No Excuses" Packages
To help Americans reclaim their time off, guilt-free, and truly enjoy the art of vacationing, IHG is inviting guests to "Take The Vacation – No Excuses," with limited-time bookable packages available at select IHG properties across the U.S. The packages are designed for IHG guests to embark on a trip as unique as they are, and includes the following:
The limited-time offering is available to book now through February 10, 2026 for stays from November 30, 2025 through November 2026 at select IHG Hotels & Resorts in the U.S. and Mexico, with special packages for:
To watch Megan Stalter as IHG's Vacation Coach, learn more about the campaign and get that vacation booked ASAP, visit ihg.com/takethevacation.
About IHG®
IHG Hotels & Resorts ((tickers: LON:IHG for Ordinary Shares, NYSE:IHG) is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 20 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145 million members, IHG has more than one million rooms and 6,700 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on LinkedIn.
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SOURCE IHG Hotels & Resorts