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Consistency – Not Costly Gadgets – Can Help Reduce Preventable Losses in 2026 LOS ANGELES, Jan. 6, 2026 /PRNewswire/ -- As the New Year begins, many homeowners are setting resolutions focused on health, finances and
Original sourceAI Summary
Mercury Insurance advocates for simple home security measures to reduce theft risk in 2026. As holiday gifting increases valuable items in homes, the company suggests adopting low-cost security habits to mitigate preventable losses effectively.
Trading Thesis
Investing in MCY could benefit from heightened consumer focus on home security.
Market-Moving
- Post-holiday home security concerns may boost insurance inquiries.
- Increased customer engagement could lead to higher policy sales.
- Emphasizing low-cost solutions might attract new customers into MCY.
- Enhancing risk prevention could improve MCY's public image.
- Strengthening community outreach on home safety can increase brand loyalty.
Key Facts
- Mercury Insurance operates in 11 U.S. states.
- The company offers a range of insurance products.
- Mercury has an 'A' rating from A.M. Best.
- Over 4,200 employees and 6,340 independent agents are associated with Mercury.
Companies Mentioned
- Mercury Insurance (MCY): Focus on consistent home security habits may enhance policy sales.
Industry News
The emphasis on low-cost home security measures aligns with broader trends in consumer awareness and risk management, which are crucial for insurance companies like MCY.
FAQ
Why Bullish?
Historical instances, such as increased insurance uptake following home theft incidents, could lead to a boost in MCY's stock as consumer awareness rises.
How important is it?
This article presents actionable insights into risk management, directly impacting customer engagement and policy sales for MCY.
Why Short Term?
The immediate relevance of New Year resolutions could drive policy inquiries and potential sales quickly.
Consistency – Not Costly Gadgets – Can Help Reduce Preventable Losses in 2026
LOS ANGELES, Jan. 6, 2026 /PRNewswire/ -- As the New Year begins, many homeowners are setting resolutions focused on health, finances and organization. Mercury Insurance (NYSE:MCY) encourages adding one more goal to the list: building smarter, more consistent home security habits that help reduce preventable losses.
The weeks following the holidays often bring increased theft risk as homes contain newly gifted electronics, packages and other high-value items. At the same time, routines tend to reset in January—making it an ideal moment to establish practical security habits that last all year.
"Home security doesn't have to start with expensive systems or the latest technology," said Larry Anderson, Director of Underwriting Operations at Mercury Insurance. "In our experience, the most effective protection comes from simple, consistent actions—locking doors, using lighting strategically and being mindful of daily routines."
Mercury recommends homeowners focus on low-cost improvements and everyday behaviors that can make a meaningful difference, including ensuring exterior doors and windows have functioning locks, using motion-sensor or timer-based lighting, and keeping valuables out of plain sight. Small habits, such as collecting packages promptly and securing side gates or garages, can also help reduce opportunity-driven losses.
"Security is really about reducing opportunity," Anderson said. "When a home looks occupied and cared for, it's far less likely to become a target. That kind of consistency pays off over time."
As part of a broader risk-awareness mindset, Mercury encourages homeowners to treat security as an ongoing practice rather than a one-time purchase.
About Mercury Insurance
Mercury Insurance (NYSE:MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including commercial, business owners and business auto, landlord, home-sharing, ride-hailing and mechanical protection insurance.
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4,200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned an "A" rating from A.M. Best, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on X, Instagram or Facebook.
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SOURCE Mercury Insurance