Meridian Holdings said Expanse Studios signed a strategic distribution agreement with MaxBet in Serbia, with the arrangement already live. The partnership leverages Flutter Entertainment’s network to bring Expanse titles to a regulated market projected to reach 186 million in online gambling revenue by 2029, potentially boosting near term revenue for Meridian and its Flutter affiliated ecosystem.
Strategic distribution with a major Flutter unit in a growing regulated market could modestly lift projected revenue for Meridian and indirectly benefit Flutter through its affiliate MaxBet network; immediate live status reduces execution risk.
FLUT could see modest upside from expanded distribution via MaxBet; catalysts emerge over weeks to months.
Corporate Developments; aligns with Flutter ecosystem expansion and Meridian B2B growth through cross-border distribution in regulated markets.