Milestone Scientific Launches The Wand® Ambassador Program to Enhance Market Engagement in Dentistry
ROSELAND, N.J., Jan. 06, 2026 (GLOBE NEWSWIRE) -- Milestone Scientific Inc. (NYSE: MLSS), renowned for its innovative computerized drug delivery systems, has unveiled The Wand® Ambassador Program. This initiative is aimed at boosting clinical awareness, education, and adoption of the Wand® STA (Single Tooth Anesthesia®) System within the dental sector.
Overview of The Wand® Ambassador Program
The Wand® Ambassador Program is a peer-to-peer engagement initiative that utilizes experienced dental professionals to share their insights and experiences with colleagues. This innovative approach is designed to cultivate high-quality interactions with potential practices and facilitates direct engagement with Milestone for product demos and training.
Initially, the program launched on December 8, 2025, with six registered dental professionals in select U.S. markets. Milestone Scientific has received positive feedback from these early participants and is seeing significant interest from additional practitioners eager to join.
Expected Program Growth and Scalability
Milestone Scientific aims to expand the Ambassador Program to approximately 250 dental professionals within the next 12 months. The program will offer a structured onboarding and education framework, along with centralized learning resources. This will help connect interested practices with Milestone's commercial and clinical support teams.
- Real-time visibility into engagement activity
- Structured onboarding and education
- Optimized execution based on data analytics
Impact on Product Demonstrations and Sales Efficiency
Based on early pilot activity and previous performance metrics, Milestone expects the Ambassador Program, alongside a focus on social media channels, to generate a 2–3x increase in product demonstrations. This is anticipated to foster more informed evaluations and enhance demo-to-sales conversion rates.
Management views this strategy as a cost-effective method to enhance the company's sales pipeline while maintaining productivity and optimizing return on investment.
Strategic Importance of the Ambassador Program
Milestone Scientific believes that the Ambassador Program will bolster market recognition through a credible, education-centered engagement model, complementing existing sales and marketing efforts. This initiative aims to accelerate adoption of the Wand STA System, ultimately contributing to sustainable long-term growth for the company.
Eric C. Hines, CEO of Milestone Scientific, stated, “The early response to our Ambassador Program has been encouraging, both from our initial pilot participants and from the level of interest we’re seeing from other dental professionals who want to get involved. We believe this peer-driven model, supported by disciplined execution and expanded digital outreach, has the potential to meaningfully increase product demonstrations, reinforce clinical confidence, and support long-term value creation for our shareholders.”
About Milestone Scientific Inc.
Milestone Scientific Inc. (MLSS) focuses on advanced medical research and the development of innovative injection technologies and instruments for medical and dental applications. Their computer-controlled systems increase patient comfort and safety during procedures. With proprietary DPS Dynamic Pressure Sensing Technology®, Milestone aims to enhance the future of drug delivery technologies.
To learn more about Milestone Scientific, view their brand video or visit milestonescientific.com.
Forward-Looking Statements
This press release contains forward-looking statements regarding the timing and financial impact of Milestone's business strategies and potential market performance. These statements involve uncertainties related to economic conditions, regulatory approvals, and competitive pressures, which may affect actual results.