1. MLS games will stream exclusively on Apple TV starting 2026. 2. Apple ends the Season Pass model for soccer streaming. 3. Apple has secured extensive sports streaming rights, including Formula 1. 4. MLS aims for broader reach ahead of the North American World Cup. 5. Recent MLS viewership has reportedly exceeded expectations.
The shift to Apple TV consolidates subscribers, potentially boosting AAPL's content revenue. Historical examples, like the NBA's success with streaming, suggest significant growth opportunities.
The deal could significantly enhance Apple's service revenue and subscriber numbers, marking a strategic pivot in their streaming approach.
The deal's effects will influence AAPL's subscriber base and revenue beyond the initial launch, similar to how ESPN's transition into streaming resulted in long-term viewer growth.