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Mondelēz Teams Up with Inter Miami CF to Kick Off a Season of Soccer and Snacking

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A multi-year partnership celebrating South Florida's local communities and soccer's most passionate ...

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AI Summary

Mondelēz partners with Inter Miami CF for exclusive fan experiences. The partnership emphasizes community support through local business involvement. RITZ brand will host events to connect with Miami's soccer community. MDLZ reported $36 billion in net revenues, strengthening its market presence. Initiative aims to create lasting memories for fans on game days.

Sentiment Rationale

This partnership aligns MDLZ with a growing fanbase, promoting brand loyalty similar to past sports collaborations that positively impacted sales.

Trading Thesis

The enduring partnership with Inter Miami may boost MDLZ's brand visibility and sales in an expanding market over time, resembling the impact of longstanding partnerships.

Market-Moving

  • Mondelēz partners with Inter Miami CF for exclusive fan experiences.
  • The partnership emphasizes community support through local business involvement.
  • RITZ brand will host events to connect with Miami's soccer community.

Key Facts

  • Mondelēz partners with Inter Miami CF for exclusive fan experiences.
  • The partnership emphasizes community support through local business involvement.
  • RITZ brand will host events to connect with Miami's soccer community.
  • MDLZ reported $36 billion in net revenues, strengthening its market presence.
  • Initiative aims to create lasting memories for fans on game days.

Companies Mentioned

  • IMCF (IMCF)
  • KHC (KHC)
  • PEP (PEP)

Corporate Developments

The partnership will likely enhance MDLZ's brand positioning within the sports community, driving future growth, akin to previous successful promotional strategies.

 A multi-year partnership celebrating South Florida's local communities and soccer's most passionate fans., /PRNewswire/ -- Mondelēz, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies, is thrilled to announce its partnership with Inter Miami CF as the club's official snacking partner. Commencing in the 2025 season and rooted in their shared values of community, connection, and celebration, this partnership is about much more than just snacks – it's about championing memorable sporting moments together. Mondelēz Announces Multi-Year Partnership as Official Snacking Partner of Inter Miami CF Mondelēz and Inter Miami's new partnership recognizes the vibrant culture of Miami and will delight snack lovers and Inter Miami fans across the region with exclusive opportunities to score once-in-a-lifetime experiences and much more all season long. As part of this commitment, Mondelēz brands will utilize valuable partnership assets such as player appearances, tickets, and resources to support local businesses by amplifying their voices to Southern Florida and beyond. To kick off the collaboration, the RITZ Brand will team up with the Moramarco family and Upright City FC, a non-profit organization who hosts a multitude of soccer programs that connect generations and surprise members of the local community. As part of the support, participants and their families will be invited to enjoy the excitement of Inter Miami matches all season long, courtesy of RITZ. This heartfelt gesture embodies the partnership's dedication to promoting a sense of belonging. "We're thrilled to kick off our partnership with Inter Miami CF, joining forces with a dynamic team to create unforgettable experiences and celebrate the energy of this incredible community. For decades, Mondelēz products have been at the heart of family gatherings and game-day traditions. Through this partnership, we're excited to welcome in a new generation of soccer and snack fans, while making a real difference in how they experience their game days" said Tanya Berman, SVP Biscuits.Inter Miami supporters can discover more of their favorite snack brands' during match day at Chase Stadium and in the surrounding areas. Fans can engage in unique in-store events and exclusive snack experiences, and even enjoy the latest innovations from participating brands at games."At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience," said Euan Warren, Inter Miami CF Vice President of Partnerships. "Teaming up with Mondelēz allows us to bring moments of joy both on and off the pitch. Together, we're creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team."Be sure to follow @ritzcracker, @OREO, @chipsahoy, and @intermiamicf on social for exciting new updates on their work together.About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.About Inter Miami CFClub International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team in its sixth season in Major League Soccer. Inter Miami plays and trains at its 34-acre centralized facility, which includes Chase Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and has a youth Academy for ages U-12 to U-19. Inter Miami CF Main Partners include: Royal Caribbean, Fracht Group, JPMorgan Chase, Polkadot, Baptist Health, Florida Blue. Please visit www.intermiamicf.com for more information.Media ContactsWeber Shandwick RITZ Team[email protected]Inter Miami CFPaola Garcia; [email protected]SOURCE Mondelēz International WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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