CHICAGO, March  16, 2026  (GLOBE NEWSWIRE) -- Monster Energy returned to Chicago for the greatest St Patrick&#39;s day celebration this side of the Atlantic… and this time brought two very special guests!  Surprising the

MNST

Monster Energy Flips Chicago River Green for St. Patrick's with Spectacular Jet Ski Show

Monster Energy Elevates Brand Visibility with Chicago St. Patrick's Day Events

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  <section data-block="information">
    <h3>Information</h3>
    <p>CHICAGO, March  16, 2026  (GLOBE NEWSWIRE) -- Monster Energy returned to Chicago for the greatest St Patrick&amp;#39;s day celebration this side of the Atlantic… and this time brought two very special guests!  Surprising the</p>
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  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Monster Energy celebrated St. Patrick&#039;s Day in Chicago with a stunt show by pro jet skiers, enhancing brand visibility. The event marked a strong community engagement effort that could drive sales for related product lines in the coming months.</p>
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  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Monster Energy celebrated St. Patrick&#039;s Day in Chicago with a stunt show.</li><li>Pro jet skiers performed in a dyed green river, attracting significant attention.</li><li>Monster promoted its Java Monster coffee energy line at the parade.</li><li>This marks their third consecutive year participating in the Chicago festivities.</li><li>The event strengthens Monster&#039;s brand presence and community engagement.</li></ul>
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  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Red Bull (RBGLY)</strong>: As a primary competitor, increased visibility for Monster could impact RBGLY’s market share.</li></ul>
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  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This fits under &#039;Corporate Developments&#039; as it highlights Monster Energy&#039;s marketing strategies and community engagement efforts, enhancing brand loyalty and market presence.</p>
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  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Heightened brand exposure could translate into increased sales, particularly in regional markets.</li><li>Successful event execution may lead to heightened stock analyst ratings and updates.</li><li>Community engagement events like this can cement Monster&#039;s market leadership in energy drinks.</li><li>Seasonal product lines may see a boost post-appeal from related promotional activities.</li></ul>
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  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Event occurred on March 16, 2026, in Chicago.</li><li>Monster Energy has participated in this event for three consecutive years.</li><li>Pro riders Tory Snyder and Coy Curtis performed unique stunts during the event.</li><li>The brand emphasized its Java Monster Irish Crème variant at the parade.</li><li>Nearly tens of thousands of onlookers attended the St. Patrick&#039;s Day celebration.</li></ul>
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  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Buy MNST, driven by increased brand exposure and potential sales growth from recent events.</p>
  </section>
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<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p align="left">CHICAGO, March  16, 2026  (GLOBE NEWSWIRE) -- Monster Energy returned to Chicago for the greatest St Patrick&#39;s day celebration this side of the Atlantic… and this time brought two very special guests!</p>  <p>Surprising the tens of thousands of onlookers gathered to watch the incredible annual St Paddy's Day spectacle, Monster Energy's pro jet ski riders Tory Snyder and Coy Curtis ripped along the newly glowing green waters at Wolf Point in a scintillating stunt show – a historic first in the half century-old tradition.</p>  <p>Tory, a P1 AquaX World Champion, was Monster's standard bearer, flying the iconic M-Claw as he tore around the perimeter aboard his Seadoo RXPX. Coy meanwhile – the youngest jet skier to ever pull a backflip – showed off his incredible freestyle skills, corkscrewing, 360ing and flipping his TC Freeride Rise Gravity like he was in a video game.</p>  <p>"So sick I got to ride in that crazy green river for St Paddy's!" said an elated Coy straight after the show.</p>  <p>"It was so exciting to perform on the river in Chicago!" added Tory. "Now that Coy and I are done we declare the green river be called the Monster River!"</p>  <p>After the river festivities the party continued along Columbus Drive as Monster Energy's Java Monster crew, representing the brand's Irish Crème variant of its Coffee + Energy line, took over the St. Patrick's Day Parade once again, with the gorgeous Monster Girls and the famous Monster Lep-Rock-On bringing chilled cans to the thousands of green clad revelers lining the route.</p>  <p>"This is our third year celebrating St. Paddy's Day with the city of Chicago… a party that could rival even those Ireland!" said Jordi Gayola, Monster Energy's CMO of the Americas. "We are so proud to play a small part bringing the energy to this fantastic cultural celebration. We love the river dyeing tradition and were delighted to be invited to Monster it up this year!"</p>  <p><strong><u>About Monster Energy</u></strong><br></br>Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at <a href="https://www.globenewswire.com/Tracker?data=XzCbEuGPfKwf_-oDWpeEJ5VeXWtTP_Xv_3Ptc16ctheR2577UsQS-zpeMZqCADsuciRXrLUY5XbFNFWSUN16-j2TPxL2JWG2tIfc_FwaqWI=" rel="nofollow" target="_blank">www.monsterenergy.com</a>.</p>  <p><strong><u>Media Contact:</u></strong><br></br>Michael O'Donnell<br></br>D S Simon Media<br></br>212-736-2727<br></br><a href="https://www.globenewswire.com/Tracker?data=CtgIS8D364ZcqJ2IJyBssyheoh2ZG-Bhcty0hVv5R_kkygq461_Kl4oDSmrx2h3iExVRmfBzfkl_34VmQH6s3PwwvB5cw97wj3m6UxirSx0=" rel="nofollow" target="_blank">modonnell@dssimon.com</a></p>  <p>A video accompanying this announcement is available at <a href="https://www.globenewswire.com/Tracker?data=DmMnWSJEIi7SSkhcBuXgU_qucNmPey2Mxf6H74aumBRZZoFeTM0HDYulTxTiS1HXRaWCjjEv5cWT95GkdVIhfszXA_e1fizEgVz2QDXI3YLeCEeLt_QR9ZSu4ESCJD456eklPoIHieXczHNbz4cJNzGVFMe24PPIcmohCF9OSUSz3--T-xDLKsujMvafH-sh1cEzvKvFgihzq6bTdlLpHwlrvyBGCVG8_CRJn2bz_gIC8dDKcJx8ooBiJ_VT-tk5oxEw4WtO45ia9qYsgNqQRg==" rel="nofollow" target="_blank">https://www.globenewswire.com/NewsRoom/AttachmentNg/7c2a1847-8df0-4142-9051-7797c0c63a94</a></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTY3MzEyNyM3NDg4NDI0IzIwMTY5MDY="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/ZGM5MzEzYTQtNjBhZS00ZmM5LTkzNzgtOWQ2Njk0Yjk5ZTRhLTEwMjg0NzktMjAyNi0wMy0xNi1lbg==/tiny/Monster-Energy-Company.png" referrerpolicy="no-referrer-when-downgrade"></img>

Monster Energy celebrated St. Patrick's Day in Chicago with a stunt show by pro jet skiers, enhancing brand visibility. The event marked a strong community engagement effort that could drive sales for related product lines in the coming months.

Monster Energy Flips Chicago River Green for St. Patrick's with Spectacular Jet Ski Show

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