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Nature's Own launches Life Wheat + Protein bread

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New loaf packs 22 grams of protein per two bread slices THOMASVILLE, Ga., Jan. 13, 2026 /PRNewswire/...

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AI Summary

Nature's Own has launched a new protein-rich loaf, Life Wheat + Protein, appealing to health-conscious consumers. With a high protein and fiber content, this product meets the rising demand for nutritious foods, potentially enhancing sales for parent company FLO in the coming quarters.

Sentiment Rationale

Product launches like the Life Wheat + Protein bread align with market trends towards healthier eating, likely driving FLO's sales growth. Similar past launches have resulted in stock price appreciation due to increased consumer engagement and sales.

Trading Thesis

FLO's stock may rise as health-focused product lines gain traction; bullish in the next 12 months.

Market-Moving

  • Rising consumer trends toward protein-rich diets could boost FLO's sales.
  • Increased market share from introducing better-for-you products may enhance profitability.
  • Evolution of product lineup could attract new health-conscious demographics.
  • Expansion to retailers could significantly increase FLO’s distribution network.

Key Facts

  • Nature's Own releases protein-rich Life Wheat + Protein bread.
  • The loaf contains 22g of protein and 9g of fiber.
  • 41% of adults want to increase protein intake, per Circana.
  • Keto-friendly option aligns with health-conscious consumer trends.
  • Product available nationwide, potentially boosting FLO sales.

Companies Mentioned

  • Flowers Foods (FLO): Parent company benefiting from new health-focused product introduction.
  • Circana: Research firm indicating increasing protein demand among consumers.

Corporate Developments

This news fits the 'Corporate Developments' category as it announces a new product launch, signaling innovative growth efforts by FLO to capture the health-focused consumer market, which is essential in today's competitive landscape.

Nature's Own Launches Innovative Life Wheat + Protein Bread

Nature's Own®, recognized as the nation's leading bread brand, has unveiled its latest product: the Nature's Own Life™ Wheat + Protein bread. This new offering is designed specifically for health-conscious consumers and showcases a protein-rich, keto-friendly formula, aligning with the growing trend of seeking better-for-you food options.

Key Features of Nature's Own Life Wheat + Protein Bread

The newly introduced Nature's Own Life Wheat + Protein bread packs an impressive 22 grams of protein per two slices (13% Daily Value), making it an ideal choice for individuals adhering to a high-protein diet. Furthermore, it contains 9 grams of fiber per serving, appealing to those who prioritize fiber intake while enjoying a flavorful, low-carb alternative.

Addressing Consumer Demand for Higher Protein Intake

According to research from Circana, 41% of adults are actively seeking to increase their protein intake, as noted by Krystle Farlow, the Senior Director of Brand Management at Nature's Own. Farlow states, "To meet their needs, we've developed a tasty, protein-rich and keto-friendly sandwich bread that also delivers on the Nature's Own brand promise of no artificial flavors, colors, preservatives, and no high fructose corn syrup."

Product Details and Availability

The new Nature's Own Life Wheat + Protein bread is available in a convenient 16 oz. loaf format and expands the brand's offering to include a variety of healthier bread options. This product joins other successful items in the Nature's Own portfolio, notably the acclaimed Nature's Own Life Keto lineup. Consumers can find this bread at participating retailers nationwide, with pricing varying by location.

About Nature's Own

Since its inception in 1977 by Flowers Foods (NYSE: FLO), Nature's Own has maintained a commitment to quality, delivering fresh and irresistibly soft breads. The brand continues to lead the market as America’s number one selling loaf bread, focusing on offering a variety of products free from artificial preservatives, colors, and flavors, along with no high fructose corn syrup. For more information, visit naturesownbread.com.

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