
Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community


Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships,

<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<b xmlns="http://www.w3.org/1999/xhtml">Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Today, Naturium unveiled <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnaturium.com%2Fcollections%2Fthe-glow-getter&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=Glow+Better+Together&amp;index=1&amp;md5=47309fde70c925dca0b715c826c435e3" shape="rect"><i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i></a>, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260527721702/en/" rel="nofollow">https://www.businesswire.com/news/home/20260527721702/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 320px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260527721702/en/2816287/4/GlowBetterxBretman2.jpg" alt="Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
As the fastest-growing skincare brand in the U.S. top 50, according to Circana&#x2A;, Naturium continues to build momentum through highly engaged community-first storytelling and efficacious skincare innovation. <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i> is a celebration of the brand's bestselling Glow Getter collection, expanding the meaning of "glow" beyond skincare systems to the people and support systems that help individuals feel confident and radiant.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At Naturium, we've always believed skincare should feel personal, accessible and rooted in real results," said Jake Galtere, Chief Marketing Officer, Naturium. "With <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, we wanted to celebrate the human side of glow – the friendships, communities and everyday moments that make people feel like the best version of themselves."

</p><p xmlns="http://www.w3.org/1999/xhtml">
At the center of the campaign is creator Bretman Rock, whose link to Naturium began organically after discovering the brand in 2024. What started as an authentic product recommendation quickly evolved into genuine brand affinity. Since then, he has become a true advocate for the brand, frequently spotlighting his favorite Naturium products, including the cult-favorite Glow Getter Body Wash, with his engaged online community of over 40 million people across social channels. Bretman embodies what it means to be a Glow Getter, someone who leads with fearlessness, authenticity and self-expression while inspiring a global community to feel good in their skin, unapologetically.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Now, that authentic connection comes full circle as Bretman serves as the face of <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, a campaign designed to spotlight not only his glow, but the broader community behind it. "I want my glow to remind people that they can glow too, and we can glow together," shared Bretman.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The campaign ignited with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. Among the cast is New York City-based creative Kendra, whose joyful, unapologetic self-expression and belief in ‘showing up authentically' captured the spirit of the campaign. Chris, whose perspective on laughter, intentional living and community reflects the emotion of glowing together, and Shayna, who shared how family, creativity and support helps her feel most like herself. Through these community members, <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i> reinforces the idea that glow isn't achieved alone, it's shaped through the relationships, routines and communities that help us become our best selves.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Naturium's Glow Getter franchise has become the brand's No. 1 body care line for radiance, recognized for delivering visibly glowing skin through efficacious yet sensorial formulas. Beloved for its nourishing, glow enhancing approach to body care, the Glow Getter franchise spans a range of hydrating essentials designed to leave skin soft, smooth and luminous. Products include the bestselling Glow Getter Multi-Oil Hydrating Body Wash, which shifts from a rich oil texture into a gentle lather, the Glow Getter Multi-Oil Body Scrub, formulated with sugar crystals to exfoliate and reveal radiant skin, the Glow Getter Multi-Oil Body Butter, which intensely moisturizes and helps firm the appearance of skin, and the Glow Getter Body Oil, helping replenish and deeply nourish for an all-over glow.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Through <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, Naturium reinforces its commitment to building products and campaigns that feel joyful, inclusive, and reflective of the community that continues to shape the brand.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#x2A;Top 50 skincare brands, Circana, 3 months ended 3/31/2026. Masstige skincare category by dollar volume sales.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Naturium</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to <i xmlns="http://www.w3.org/1999/xhtml">every one, every where, every day</i>. The brand&#39;s biocompatible and dermatologist-tested formulas work with individual skin&#39;s biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>) in 2023, the brand is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnaturium.com&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=naturium.com&amp;index=2&amp;md5=796d44390e6f982e36b5776ec8850749" shape="rect">naturium.com</a> and both in-store and online at Target and Ulta in the U.S.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260527721702r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260527721702/en/" rel="nofollow">https://www.businesswire.com/news/home/20260527721702/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Amber Rushton
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Arushton@elfbeauty.com" shape="rect">Arushton@elfbeauty.com</a>

</p>

Naturium Launches "Glow Better Together" Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection

Naturium Glow Better Together with Bretman Rock Boosts ELF Brand Momentum

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community


Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships,</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Naturium unveiled Glow Better Together, a community-focused campaign for its Glow Getter line featuring Bretman Rock. The initiative leverages Rock&#039;s massive follower base to broaden reach and deepen brand affinity. With ELF&#039;s 2023 acquisition, the campaign could lift consumer engagement and contribute to near-term momentum for Naturium in mass retailers.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Naturium launches Glow Better Together campaign with Bretman Rock.</li><li>Campaign spotlights community and relationships behind Glow Getter line.</li><li>Bretman Rock (40M followers) leads the campaign.</li><li>Naturium is top-50 U.S. skincare brand per Circana, acquired by ELF in 2023.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Elf Beauty (ELF)</strong>: Owner of Naturium; acquisition completed in 2023; campaign could bolster Naturium growth.</li><li><strong>Naturium (N/A)</strong>: Brand acquired by ELF; Glow Getter line anchors the campaign.</li><li><strong>Bretman Rock (N/A)</strong>: Campaign face; large influencer reach may translate to higher engagement.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News; reflects ELF&#039;s ongoing growth strategy via marketing-supported expansion of Naturium within its portfolio.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Bretman Rock&#039;s 40M followers could drive social engagement.</li><li>Campaign expands Naturium&#039;s Glow Getter visibility across channels.</li><li>Campaign may lift Naturium&#039;s body-care mix and margins over time.</li><li>No immediate revenue figures or guidance provided.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Campaign announced May 27, 2026.</li><li>Circana ranks Naturium in the US top-50 skincare brands (3 months ended 3/31/2026).</li><li>Bretman Rock has over 40 million followers across social platforms.</li><li>Naturium was acquired by ELF in 2023.</li><li>Glow Getter body care line includes Glow Getter Multi-Oil Hydrating Body Wash, Scrub, Body Butter, and Body Oil.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Near-term ELF upside from Naturium brand equity; potential 1–3 quarter lift in demand and margins if successful.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="bwalignc">
<b xmlns="http://www.w3.org/1999/xhtml">Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Today, Naturium unveiled <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnaturium.com%2Fcollections%2Fthe-glow-getter&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=Glow+Better+Together&amp;index=1&amp;md5=47309fde70c925dca0b715c826c435e3" shape="rect"><i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i></a>, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260527721702/en/" rel="nofollow">https://www.businesswire.com/news/home/20260527721702/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 320px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260527721702/en/2816287/4/GlowBetterxBretman2.jpg" alt="Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock."></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.</p></div><p xmlns="http://www.w3.org/1999/xhtml">
As the fastest-growing skincare brand in the U.S. top 50, according to Circana&#x2A;, Naturium continues to build momentum through highly engaged community-first storytelling and efficacious skincare innovation. <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i> is a celebration of the brand's bestselling Glow Getter collection, expanding the meaning of "glow" beyond skincare systems to the people and support systems that help individuals feel confident and radiant.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"At Naturium, we've always believed skincare should feel personal, accessible and rooted in real results," said Jake Galtere, Chief Marketing Officer, Naturium. "With <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, we wanted to celebrate the human side of glow – the friendships, communities and everyday moments that make people feel like the best version of themselves."

</p><p xmlns="http://www.w3.org/1999/xhtml">
At the center of the campaign is creator Bretman Rock, whose link to Naturium began organically after discovering the brand in 2024. What started as an authentic product recommendation quickly evolved into genuine brand affinity. Since then, he has become a true advocate for the brand, frequently spotlighting his favorite Naturium products, including the cult-favorite Glow Getter Body Wash, with his engaged online community of over 40 million people across social channels. Bretman embodies what it means to be a Glow Getter, someone who leads with fearlessness, authenticity and self-expression while inspiring a global community to feel good in their skin, unapologetically.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Now, that authentic connection comes full circle as Bretman serves as the face of <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, a campaign designed to spotlight not only his glow, but the broader community behind it. "I want my glow to remind people that they can glow too, and we can glow together," shared Bretman.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The campaign ignited with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. Among the cast is New York City-based creative Kendra, whose joyful, unapologetic self-expression and belief in ‘showing up authentically' captured the spirit of the campaign. Chris, whose perspective on laughter, intentional living and community reflects the emotion of glowing together, and Shayna, who shared how family, creativity and support helps her feel most like herself. Through these community members, <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i> reinforces the idea that glow isn't achieved alone, it's shaped through the relationships, routines and communities that help us become our best selves.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Naturium's Glow Getter franchise has become the brand's No. 1 body care line for radiance, recognized for delivering visibly glowing skin through efficacious yet sensorial formulas. Beloved for its nourishing, glow enhancing approach to body care, the Glow Getter franchise spans a range of hydrating essentials designed to leave skin soft, smooth and luminous. Products include the bestselling Glow Getter Multi-Oil Hydrating Body Wash, which shifts from a rich oil texture into a gentle lather, the Glow Getter Multi-Oil Body Scrub, formulated with sugar crystals to exfoliate and reveal radiant skin, the Glow Getter Multi-Oil Body Butter, which intensely moisturizes and helps firm the appearance of skin, and the Glow Getter Body Oil, helping replenish and deeply nourish for an all-over glow.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Through <i xmlns="http://www.w3.org/1999/xhtml">Glow Better Together</i>, Naturium reinforces its commitment to building products and campaigns that feel joyful, inclusive, and reflective of the community that continues to shape the brand.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#x2A;Top 50 skincare brands, Circana, 3 months ended 3/31/2026. Masstige skincare category by dollar volume sales.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Naturium</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to <i xmlns="http://www.w3.org/1999/xhtml">every one, every where, every day</i>. The brand&#39;s biocompatible and dermatologist-tested formulas work with individual skin&#39;s biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/ELF">ELF</a>) in 2023, the brand is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnaturium.com&amp;esheet=54542774&amp;newsitemid=20260527721702&amp;lan=en-US&amp;anchor=naturium.com&amp;index=2&amp;md5=796d44390e6f982e36b5776ec8850749" shape="rect">naturium.com</a> and both in-store and online at Target and Ulta in the U.S.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260527721702r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260527721702/en/" rel="nofollow">https://www.businesswire.com/news/home/20260527721702/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Amber Rushton
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Arushton@elfbeauty.com" shape="rect">Arushton@elfbeauty.com</a>

</p>

Naturium unveiled Glow Better Together, a community-focused campaign for its Glow Getter line featuring Bretman Rock. The initiative leverages Rock's massive follower base to broaden reach and deepen brand affinity. With ELF's 2023 acquisition, the campaign could lift consumer engagement and contribute to near-term momentum for Naturium in mass retailers.

Naturium Launches "Glow Better Together" Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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