
Data traffic from cellular IoT connections is expected to rise to 218.6 exabytes (EB) by 2035, according to Omdia&#39;s latest research. This increase is fueled by a growing demand for data that can be analyzed, with the

<p xmlns="http://www.w3.org/1999/xhtml">
Data traffic from cellular IoT connections is expected to rise to 218.6 exabytes (EB) by 2035, according to <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Omdia&amp;index=1&amp;md5=d8af36f5ccc3f3bed76a8e103a22849a" shape="rect">Omdia</a>'s latest <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fom144742%2Fcellular-iot-data-traffic-from-cloud-to-edge--2026-analysis&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=research&amp;index=2&amp;md5=f7abc1f56a55601934bcf4b5e013b58f" shape="rect">research</a>. This increase is fueled by a growing demand for data that can be analyzed, with the goal of improving operational efficiency and creating new revenue opportunities for businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260427949177/en/" rel="nofollow">https://www.businesswire.com/news/home/20260427949177/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260427949177/en/2787322/4/Total_IoT_data_traffic_by_vertical_2023-2035.jpg" alt="Total IoT data traffic by vertical, 2023-2035"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Total IoT data traffic by vertical, 2023-2035</p></div><p xmlns="http://www.w3.org/1999/xhtml">
The research revealed that the majority of cellular IoT data traffic will come from the automotive sector, with key use cases including infotainment services such as video and audio streaming, as well as firmware over-the-air updates. Over the forecast between 2025 to 2035, automotive data traffic will rise from 30.7 EB to 135.4 EB, driven by the integration of infotainment systems in newer vehicles and rising consumer adoption of these services, many of which are expected to rely on 5G connectivity. According to the report, transport and logistics are poised to become the next major sector for cellular IoT data traffic, while all other sectors combined will contribute less than 29% of the total traffic beyond 2025.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Falexander-thompson&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Alexander+Thompson%2C+Senior+Analyst+for+IoT+at+Omdia&amp;index=3&amp;md5=0f9f947ca62855c0984f421d8361e53a" shape="rect">Alexander Thompson, Senior Analyst for IoT at Omdia</a> stated, "The rising number of vehicles with smart features, particularly infotainment, will cause cellular IoT data traffic to boom over the next decade. Other video-based use cases will also generate significant amounts of data."

</p><p xmlns="http://www.w3.org/1999/xhtml">
"While cellular IoT data traffic remains dominated by use cases that require mobility, such as automotive and logistics, emerging trends like remote vision, which enables cameras to be added in a wide range of devices, from delivery robots to industrial machinery, and agentic AI, driving growth in peer-to-peer machine traffic, are increasing demand for greater edge processing power and accelerating 5G adoption. Together, these trends are creating additional data traffic demand that did not exist several years ago,&#34; added <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fandrew-brown&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Andrew+Brown%2C+Practice+Lead+for+IoT+at+Omdia&amp;index=4&amp;md5=21e58442a662d54bd2a2ac235b9c9936" shape="rect">Andrew Brown, Practice Lead for IoT at Omdia</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The report also emphasizes that Asia &amp; Oceania will produce the highest amount of cellular IoT data traffic, comprising 50.6% of global cellular IoT data traffic in 2025. The region has traditionally been an early adopter of new technology and also has a significant number of video cameras installed, which will help drive traffic growth.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Omdia&amp;index=5&amp;md5=bca922aff7460740cb1176a6cbe7af15" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260427949177r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260427949177/en/" rel="nofollow">https://www.businesswire.com/news/home/20260427949177/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:fasiha.khan@omdia.com" shape="rect">fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

TTGT

New Omdia Research States That Cellular IoT Data Traffic Will Reach 218.6 Exabytes by 2035

Projected Growth in Cellular IoT Data Traffic Beneficial for TTGT

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Data traffic from cellular IoT connections is expected to rise to 218.6 exabytes (EB) by 2035, according to Omdia&amp;#39;s latest research. This increase is fueled by a growing demand for data that can be analyzed, with the</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>According to Omdia, cellular IoT data traffic is set to surge, reaching 218.6 exabytes by 2035. This trend is driven by the automotive sector&#039;s growing data needs and broader 5G adoption, likely benefiting companies like TTGT which are positioned in the IoT space.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Cellular IoT data traffic is projected to reach 218.6 EB by 2035.</li><li>Automotive sector expected to dominate IoT data traffic growth.</li><li>5G adoption will fuel increases in various industries, especially logistics.</li><li>Asia and Oceania will account for over half of global IoT traffic by 2025.</li><li>Emerging trends like remote vision will add new data traffic demand.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Omdia (N/A)</strong>: As a division of TTGT, Omdia&#039;s insights directly affect TTGT&#039;s market positioning.</li><li><strong>5G Network Providers (N/A)</strong>: 5G adoption growth will support increased IoT data usage impacting TTGT positively.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>This article qualifies as Industry News since it discusses trends in IoT that could shape the operational landscape for firms like TTGT, reflecting potential growth sectors.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Expected rise in IoT data demand will increase revenues for TTGT.</li><li>Growth in automotive IoT offers opportunities for TTGT&#039;s services.</li><li>5G rollout may boost TTGT&#039;s market position and client base.</li><li>Asia&#039;s substantial IoT traffic could present expansion opportunities for TTGT.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Cellular IoT data projected to reach 218.6 EB by 2035.</li><li>Automotive traffic expected to grow from 30.7 EB to 135.4 EB by 2035.</li><li>Asia &amp; Oceania will produce 50.6% of global IoT traffic by 2025.</li><li>Emerging trends include remote vision and agentic AI impacting data needs.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Buy TTGT, anticipating growth from the IoT surge over the next 1-3 years.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
Data traffic from cellular IoT connections is expected to rise to 218.6 exabytes (EB) by 2035, according to <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Omdia&amp;index=1&amp;md5=d8af36f5ccc3f3bed76a8e103a22849a" shape="rect">Omdia</a>'s latest <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fom144742%2Fcellular-iot-data-traffic-from-cloud-to-edge--2026-analysis&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=research&amp;index=2&amp;md5=f7abc1f56a55601934bcf4b5e013b58f" shape="rect">research</a>. This increase is fueled by a growing demand for data that can be analyzed, with the goal of improving operational efficiency and creating new revenue opportunities for businesses.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260427949177/en/" rel="nofollow">https://www.businesswire.com/news/home/20260427949177/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260427949177/en/2787322/4/Total_IoT_data_traffic_by_vertical_2023-2035.jpg" alt="Total IoT data traffic by vertical, 2023-2035"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Total IoT data traffic by vertical, 2023-2035</p></div><p xmlns="http://www.w3.org/1999/xhtml">
The research revealed that the majority of cellular IoT data traffic will come from the automotive sector, with key use cases including infotainment services such as video and audio streaming, as well as firmware over-the-air updates. Over the forecast between 2025 to 2035, automotive data traffic will rise from 30.7 EB to 135.4 EB, driven by the integration of infotainment systems in newer vehicles and rising consumer adoption of these services, many of which are expected to rely on 5G connectivity. According to the report, transport and logistics are poised to become the next major sector for cellular IoT data traffic, while all other sectors combined will contribute less than 29% of the total traffic beyond 2025.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Falexander-thompson&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Alexander+Thompson%2C+Senior+Analyst+for+IoT+at+Omdia&amp;index=3&amp;md5=0f9f947ca62855c0984f421d8361e53a" shape="rect">Alexander Thompson, Senior Analyst for IoT at Omdia</a> stated, "The rising number of vehicles with smart features, particularly infotainment, will cause cellular IoT data traffic to boom over the next decade. Other video-based use cases will also generate significant amounts of data."

</p><p xmlns="http://www.w3.org/1999/xhtml">
"While cellular IoT data traffic remains dominated by use cases that require mobility, such as automotive and logistics, emerging trends like remote vision, which enables cameras to be added in a wide range of devices, from delivery robots to industrial machinery, and agentic AI, driving growth in peer-to-peer machine traffic, are increasing demand for greater edge processing power and accelerating 5G adoption. Together, these trends are creating additional data traffic demand that did not exist several years ago,&#34; added <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fandrew-brown&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Andrew+Brown%2C+Practice+Lead+for+IoT+at+Omdia&amp;index=4&amp;md5=21e58442a662d54bd2a2ac235b9c9936" shape="rect">Andrew Brown, Practice Lead for IoT at Omdia</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The report also emphasizes that Asia &amp; Oceania will produce the highest amount of cellular IoT data traffic, comprising 50.6% of global cellular IoT data traffic in 2025. The region has traditionally been an early adopter of new technology and also has a significant number of video cameras installed, which will help drive traffic growth.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54524127&amp;newsitemid=20260427949177&amp;lan=en-US&amp;anchor=Omdia&amp;index=5&amp;md5=bca922aff7460740cb1176a6cbe7af15" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260427949177r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260427949177/en/" rel="nofollow">https://www.businesswire.com/news/home/20260427949177/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:fasiha.khan@omdia.com" shape="rect">fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

According to Omdia, cellular IoT data traffic is set to surge, reaching 218.6 exabytes by 2035. This trend is driven by the automotive sector's growing data needs and broader 5G adoption, likely benefiting companies like TTGT which are positioned in the IoT space.

New Omdia Research States That Cellular IoT Data Traffic Will Reach 218.6 Exabytes by 2035

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News