
Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household chores


According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making

Swiffer’s newest innovation helps Trap + Lock&#x2122; dust while adding joy to one of the most avoided household chores


According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding.

This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260722644096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260722644096/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260722644096/en/2857147/4/6-Foot_Starter_Kit.jpg" alt="Swiffer Heavy Duty 6 ft Extendable Duster Kit with Lemon-Scented Refills"></img>Swiffer Heavy Duty 6 ft Extendable Duster Kit with Lemon-Scented Refills</div>
Designed to tackle one of consumers&#39; least favorite household tasks, Swiffer&#39;s Lemon Dusters combine the brand’s trusted Trap + Lock&#x2122; technology with a bright lemon scent that leaves behind up to one hour of freshness2, allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.


&#34;Dusting is one of those chores that&#39;s easy to put off because it can feel repetitive and endless,&#34; said Ann Tobias, Swiffer Brand Director. &#34;With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you&#39;re finished dusting.&#34;


The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock&#x2122; 5X more dust than a feather duster3, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.


"Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again," said Arianna Castro, Swiffer Scientist. "Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens4 from surfaces instead of simply moving them around. They remove up to 95% of allergens4. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home."


What are the Swiffer Lemon Dusters?


The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock&#x2122; technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.


Why did Swiffer create a Duster with lemon scent?


Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America&#39;s most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off1. By combining Swiffer&#39;s trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.


What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?


The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don&#39;t let go. The product picks up to 5X more dust than a feather duster3.


Why did Swiffer choose a lemon scent?


Lemon is one of the scents consumers most closely associate with cleanliness and freshness5. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.


Is the Lemon Duster designed for everyday use?


Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.


What surfaces can the Swiffer Lemon Duster clean?


The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.


What innovation is behind the new Swiffer Heavy Duty Lemon Duster?


The product combines three key innovations:

<ol xmlns="http://www.w3.org/1999/xhtml" class="bwlistdecimal">
<li xmlns="http://www.w3.org/1999/xhtml">
Dust-busting strips that loosen and trap layers of built-up dust.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Thousands of specially coated fibers that Trap + Lock&#x2122; dust from every direction.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.

</li>
</ol>
What products are available and where can I find them?


The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately

</li>
</ul>
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.


About Procter &amp; Gamble


P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always&#xAE;, Ambi Pur&#xAE;, Ariel&#xAE;, Bounty&#xAE;, Charmin&#xAE;, Crest&#xAE;, Dawn&#xAE;, Downy&#xAE;, Business Use Fairy&#xAE;, Febreze&#xAE;, Gain&#xAE;, Gillette&#xAE;, Head &amp; Shoulders&#xAE;, Lenor&#xAE;, Olay&#xAE;, Oral-B&#xAE;, Pampers&#xAE;, Pantene&#xAE;, SKII&#xAE;, Tide&#xAE;, Vicks&#xAE;, and Whisper&#xAE;. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=746188b759fbd381d3fb1865600a3a25" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=05f1b57349f3bcfdeacce87f7176ee79" shape="rect">https://www.pg.com/news</a>.

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1 YouGov 2025 Survey



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2 After initial product use



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3 After 9 uses



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4 Common, inanimate allergens from cat and dog dander and dust mite matter



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5 BBC Science Focus



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<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260722644096r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260722644096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260722644096/en/</a>
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:levi.m@pg.com" shape="rect">levi.m@pg.com</a>


Alan Danzis
 MSL New York
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:alan.danzis@mslgroup.com" shape="rect">alan.danzis@mslgroup.com</a>

New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

PG Elevates Swiffer with Lemon Dusters to Drive Dust-Capture at Home

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household chores


According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Procter &amp; Gamble debuts Swiffer Heavy Duty Lemon Dusters, pairing Trap + Lock dust capture with a lemon scent to make dusting more enjoyable. The release touts 5X more dust removal and up to 95% allergen reduction, with freshness lasting up to an hour and nationwide retailer availability. While signaling ongoing Home Care brand momentum, no direct financial figures are provided.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>PG launches Swiffer Lemon Dusters using Trap + Lock tech.</li><li>Claims 5X more dust capture than a feather duster.</li><li>Lemon scent lasts up to one hour; no spray needed.</li><li>Nationwide availability at major retailers; starter kit included.</li><li>YouGov survey cited; aims to shift dusting perception.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Procter &amp; Gamble (PG): Swiffer Lemon Dusters launch supports PG&#039;s Home Care growth narrative and consumer-brand momentum.</li><li>YouGov (YOU): Survey data cited in release; potential minor impact on consumer perception but not a direct financial driver.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 Category: Corporate Developments. The release highlights product innovation from a leading consumer goods company, signaling brand-building activity rather than M&amp;A or earnings surprises.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>Swiffer Lemon Dusters could boost Home Care consumption modestly in coming quarters.</li><li>No price/promotions disclosed; impact depends on retailer tactics.</li><li>PG&#039;s scent-focused messaging may support premium positioning in select SKUs.</li><li>Competitive responses could pressure margins if rivals discount.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>5X more dust captured vs feather duster.</li><li>Removes up to 95% of common allergens.</li><li>Lemon scent lasts up to 1 hour.</li><li>Starter Kit: 6 ft extendable handle + 8 refills.</li><li>Available nationwide at major retailers; press release dated 2026-07-22.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 Near-term positive signal for PG&#039;s Home Care momentum; modest topline uplift possible, with no material EPS impact expected in 0-2 quarters.
 </section>
</section>



Swiffer’s newest innovation helps Trap + Lock&#x2122; dust while adding joy to one of the most avoided household chores


According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding.

This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260722644096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260722644096/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260722644096/en/2857147/4/6-Foot_Starter_Kit.jpg" alt="Swiffer Heavy Duty 6 ft Extendable Duster Kit with Lemon-Scented Refills"></img>Swiffer Heavy Duty 6 ft Extendable Duster Kit with Lemon-Scented Refills</div>
Designed to tackle one of consumers&#39; least favorite household tasks, Swiffer&#39;s Lemon Dusters combine the brand’s trusted Trap + Lock&#x2122; technology with a bright lemon scent that leaves behind up to one hour of freshness2, allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.


&#34;Dusting is one of those chores that&#39;s easy to put off because it can feel repetitive and endless,&#34; said Ann Tobias, Swiffer Brand Director. &#34;With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you&#39;re finished dusting.&#34;


The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock&#x2122; 5X more dust than a feather duster3, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.


"Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again," said Arianna Castro, Swiffer Scientist. "Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens4 from surfaces instead of simply moving them around. They remove up to 95% of allergens4. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home."


What are the Swiffer Lemon Dusters?


The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock&#x2122; technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.


Why did Swiffer create a Duster with lemon scent?


Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America&#39;s most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off1. By combining Swiffer&#39;s trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.


What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?


The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don&#39;t let go. The product picks up to 5X more dust than a feather duster3.


Why did Swiffer choose a lemon scent?


Lemon is one of the scents consumers most closely associate with cleanliness and freshness5. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.


Is the Lemon Duster designed for everyday use?


Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.


What surfaces can the Swiffer Lemon Duster clean?


The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.


What innovation is behind the new Swiffer Heavy Duty Lemon Duster?


The product combines three key innovations:

<ol xmlns="http://www.w3.org/1999/xhtml" class="bwlistdecimal">
<li xmlns="http://www.w3.org/1999/xhtml">
Dust-busting strips that loosen and trap layers of built-up dust.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Thousands of specially coated fibers that Trap + Lock&#x2122; dust from every direction.

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.

</li>
</ol>
What products are available and where can I find them?


The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:

<ul xmlns="http://www.w3.org/1999/xhtml" class="bwlistdisc">
<li xmlns="http://www.w3.org/1999/xhtml">
Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills

</li>
<li xmlns="http://www.w3.org/1999/xhtml">
Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately

</li>
</ul>
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.


About Procter &amp; Gamble


P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always&#xAE;, Ambi Pur&#xAE;, Ariel&#xAE;, Bounty&#xAE;, Charmin&#xAE;, Crest&#xAE;, Dawn&#xAE;, Downy&#xAE;, Business Use Fairy&#xAE;, Febreze&#xAE;, Gain&#xAE;, Gillette&#xAE;, Head &amp; Shoulders&#xAE;, Lenor&#xAE;, Olay&#xAE;, Oral-B&#xAE;, Pampers&#xAE;, Pantene&#xAE;, SKII&#xAE;, Tide&#xAE;, Vicks&#xAE;, and Whisper&#xAE;. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=746188b759fbd381d3fb1865600a3a25" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=05f1b57349f3bcfdeacce87f7176ee79" shape="rect">https://www.pg.com/news</a>.

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1 YouGov 2025 Survey



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2 After initial product use



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3 After 9 uses



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4 Common, inanimate allergens from cat and dog dander and dust mite matter



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5 BBC Science Focus



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<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260722644096r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260722644096/en/" rel="nofollow">https://www.businesswire.com/news/home/20260722644096/en/</a>
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:levi.m@pg.com" shape="rect">levi.m@pg.com</a>


Alan Danzis
 MSL New York
 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:alan.danzis@mslgroup.com" shape="rect">alan.danzis@mslgroup.com</a>

Procter & Gamble debuts Swiffer Heavy Duty Lemon Dusters, pairing Trap + Lock dust capture with a lemon scent to make dusting more enjoyable. The release touts 5X more dust removal and up to 95% allergen reduction, with freshness lasting up to an hour and nationwide retailer availability. While signaling ongoing Home Care brand momentum, no direct financial figures are provided.

News insight

New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

AI summary

Sentiment rationale

Key facts

Corporate Developments