Since Trellis became available to every Sprout customer in July, teams are using it to turn raw performance data into executive-ready narratives, catch brand risk before it spreads, and route customer feedback to teams

Now Generally Available, Sprout Social's AI Agent Trellis Is Helping Reshape How Social Teams Prove Their Value

Sprout Social expands Trellis to all customers, boosting platform value

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 Since Trellis became available to every Sprout customer in July, teams are using it to turn raw performance data into executive-ready narratives, catch brand risk before it spreads, and route customer feedback to teams
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Sprout Social has rolled Trellis out to every customer and launched Trellis Studio, aiming to turn AI-driven insights into cross-functional workflows. JetBlue and Ipsy report faster reporting and broader sentiment monitoring, implying Trellis could lift platform adoption, retention, and annual recurring revenue in the near term.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Trellis now available to all Sprout customers. Expands use beyond marketing.</li><li>JetBlue and Ipsy say Trellis cuts reporting time from hours to minutes.</li><li>Trellis Studio lets teams build AI skill templates for automated workflows.</li><li>Trellis uses real-time native social data for executive-level insights.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Sprout Social (SPT): Announced Trellis expansion and Trellis Studio rollout; potential to drive higher usage and ARR.</li><li>JetBlue Airways (JBLU): Reports Trellis reduces reporting time; supports broader enterprise adoption across teams.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 Category: Corporate Developments. The expansion of Trellis to all customers and the new Trellis Studio indicate product-led growth and cross-functional deployment, which could lift retention and ARR over time.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>Trellis rollout may lift Sprout&#039;s ARR and retention.</li><li>JetBlue&#039;s reporting time reduction validates Trellis value.</li><li>Ipsy&#039;s sentiment monitoring suggests cross-functional Trellis use.</li><li>Trellis Studio could boost cross-team automation and adoption.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Trellis available to all Sprout customers in July.</li><li>Sprout Social ticker: SPT (NASDAQ).</li><li>JetBlue Airways (JBLU) cited as a Trellis user.</li><li>Ipsy cited as a Trellis user (private/undisclosed ticker).</li><li>Announcement date: August 19, 2026.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 SPT could see near-term upside as Trellis adoption broadens, lifting ARR.
 </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><ul type="disc"><li>Since Trellis became available to every Sprout customer in July, teams are using it to turn raw performance data into executive-ready narratives, catch brand risk before it spreads, and route customer feedback to teams outside marketing.</li><li>Customers including JetBlue and Ipsy say Trellis has cut time spent building reports and monitoring launches from hours to minutes.</li><li>Trellis Studio, introduced alongside this rollout, gives teams a workspace to build their own AI skill templates, turning recurring work into automated workflows instead of one-off requests. </li></ul> CHICAGO, Aug. 19, 2026 (GLOBE NEWSWIRE) -- One month after <a href="https://www.globenewswire.com/Tracker?data=Bk5-xzpZHD-1SBwc8cC9xakVVvjfPpVf815hjWSOKweAg79t0roCE6zQleWONRZIkfFThTNcJBkjL0J_2LEoKQ==" rel="nofollow" target="_blank">Sprout Social</a> (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SPT">SPT</a>), the AI-powered Social Intelligence Platform, made Trellis, its proprietary agentic AI, available to every customer on every plan, a pattern is already emerging: social teams are putting it to work on problems far more complex than simply writing captions. AI in social media has mostly meant one thing so far, and that is generating content faster. Trellis was built to do more. Social teams are stretched thin, juggling tactical requests while being asked to prove strategic value with fewer resources. Now spanning Listening, Publishing, the Smart Inbox and Reporting, Trellis acts as a single intelligence layer across the Sprout platform, designed to handle that repetitive work so teams can focus on campaigns and insights only they can produce. And as audiences grow weary of AI-generated content, Trellis is not simply designed to produce more of it, but to help teams understand the people on the other side of it. That shift shows up first in reporting. At JetBlue, Trellis is turning weeks of performance data into executive-ready summaries. &#34;I was pleasantly surprised by how in-depth and clear Trellis&#39;s executive reporting summaries are. It really helped us better understand the numbers and which channels needed work. Overall, it&#39;s been extremely helpful in cutting down the time it takes to pull together insights, which is really lovely,&#34; said Christina Chew, Social Media Lead at JetBlue. Other teams are pointing Trellis at different problems entirely, flagging unusual spikes in volume or sentiment early, and comparing performance across networks to decide with confidence where to put budget and effort next. At Ipsy, that same intelligence is reaching teams well outside marketing. The company uses Trellis to monitor what its members are saying about new launches, then routes the resulting sentiment and theme analysis to product and care teams. &#34;We consistently use Sprout and Trellis to monitor member feedback, especially around new launches and initiatives. Creating social listening topics and using Trellis to generate executive summaries and sentiment insights has been really helpful for us. We’re excited to see what else it can do,&#34; said Stella Hernandez, Program Manager at Ipsy. Trellis can do this because of what it’s built on. Unlike general-purpose AI models, it draws on real-time, native social data across networks, delivering visibility that foundational models lack. Teams that want to go further can now build on that foundation themselves. Trellis Studio, introduced alongside this rollout, lets teams create customizable AI skill templates for their own workflows, so recurring work like tracking a viral trend or summarizing a week of feedback runs automatically instead of starting from scratch each time. &#34;Social teams have spent years being asked to justify a function the rest of the business already depends on,&#34; said Scott Morris, CMO of Sprout Social. &#34;Trellis is built to help teams create campaigns that truly resonate, while turning real-time signals from social into intelligence the rest of the business can act on. That&#39;s the shift underway across the industry—social moving from a downstream function to a source of strategic direction. A month into making Trellis available to every customer, we&#39;re seeing that operationalized across our customer base.&#34; Trellis is featured in today’s <a href="https://www.globenewswire.com/Tracker?data=XVUterTICfblQDesfRjIflJ4iBLhhYNlZ89TUzbzwU3gY7SZJ0sYwRppwwo08txwW4CbcB33mCUzvbgiDFkq8v30TVkHQesgUYJoY8hzRqZyagr3zVRozeEZGa57C5I3" rel="nofollow" target="_blank">Breaking Ground</a>, Sprout Social’s quarterly showcase of product innovations and industry trends, with a workshop walking through how teams can utilize Trellis in practice. For additional information on Trellis and Trellis Studio, which are now available to all Sprout Social customers, visit <a href="https://www.globenewswire.com/Tracker?data=mwIo_MO5Tc8WpcshLfrDOb0WN15IcT2FCshN0_acudOCQV8L50OpAi4ONy_m8w8K9Gk74uYBkbB1S96q9r213oU7av1B_gbPV_bRR8-LxSkiZBiEUvz1-umjxeSyIm-Vf86lrivJM0aHb0ESN3NDGA==" rel="nofollow" target="_blank">sproutsocial.com/ai/features/ai-agent</a>. About Sprout Social Sprout Social is a leading AI-powered social intelligence platform, built on the belief that All Business is Social℠. Powered by Trellis, Sprout’s proprietary AI agent, the platform is designed to transform real-time social media signals into actionable insights that drive business forward. Consistently recognized as a top software by G2, Sprout enables brands to deliver smarter, faster business impact through a suite of solutions including comprehensive publishing and engagement, customer care, influencer marketing, advocacy and predictive media intelligence. Sprout’s software operates across all major social networks and digital platforms. For more information about Sprout Social (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SPT">SPT</a>), visit <a href="https://www.globenewswire.com/Tracker?data=mwIo_MO5Tc8WpcshLfrDOQ9WvYslVENZsxPtUs45EjvhI7XYOc0enBzJMzmNuqyCz8LCrNUsmz-oeHe33fBpy_oKIvh3J2Tq7LKx1J_4au0=" rel="nofollow" target="_blank">sproutsocial.com</a>. Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as "anticipate," "believe," "can," "continue," "could," "expect," "explore," "future," "intend," "may," "might," "plan," "potential," "predict," "project," "should," "strategy," "target," "will," "would," or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. Forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by Sprout Social and our management based on their knowledge and understanding of the business and industry, are inherently uncertain. These statements may relate to the expected timing, availability and capabilities of our products and platform features, including Trellis and Trellis Studio; the anticipated benefits of our AI-powered social intelligence platform; statements about market trends, including the growing importance of social data in enterprise decision-making; our ability to develop and deliver AI-driven features and functionality; our market size and growth strategy, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development, and other statements that are not historical fact. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: the expected timing and availability of product features, including Trellis and Trellis Studio, may be delayed or may not be released as described; new products and features may not perform as intended or achieve the market acceptance we anticipate; our AI-powered features depend on access to social media data from third-party platforms, which may be restricted, limited or terminated; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms, or if we are unable to renew agreements governing access to the data provided by such APIs on terms acceptable to us or at all; technological advances in AI may in the future disrupt the social media industry, which could significantly reduce the demand for our services or otherwise adversely impact our business or reputation if we are unable to keep pace and navigate this evolving environment; the AI and machine learning models underlying our platform features may produce inaccurate or unexpected results; unstable market, economic, and geopolitical conditions, such as recession risks, effects of inflation, any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and rapidly evolving laws, regulations and industry standards relating to AI could affect or limit how we develop and deploy AI-powered features. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption "Risk Factors" and elsewhere in our filings with the Securities and Exchange Commission (the "SEC"), including our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC on February 27, 2026 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2026, filed with the SEC on August 6, 2026, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current and ongoing instability in market, economic, and geopolitical conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management&#39;s good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Social Media Profiles www.x.com/SproutSocial www.x.com/SproutSocialIR www.facebook.com/SproutSocialInc www.linkedin.com/company/sprout-social-inc-/ www.instagram.com/sproutsocial Media Contact Kaitlyn Gronek Email: pr@sproutsocial.com Phone: (773) 904-9674 Investors: Lexi Johnson Twitter: @SproutSocialIR Email: investors@sproutsocial.com Phone: (312) 528-9166 <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTgxMjc2MSM3NzgzODg3IzIxOTAwMzk="></img> <img alt="" src="https://ml.globenewswire.com/media/M2FmNWFjMWEtODU0ZS00ODcxLWIyNDMtMzc4NGY5YmQxOGE3LTEyMDE1OTItMjAyNi0wOC0xOS1lbg==/tiny/Sprout-Social-Inc.png" referrerpolicy="no-referrer-when-downgrade"></img><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/478238bf-27b7-4275-b6c8-445cb1e39ab7"><img src="https://ml.globenewswire.com/media/478238bf-27b7-4275-b6c8-445cb1e39ab7/small/01-sprout-social-logo-lockup-main-4x-png.png" border="0" width="150" height="112" alt="Primary Logo"></img></a>

Sprout Social has rolled Trellis out to every customer and launched Trellis Studio, aiming to turn AI-driven insights into cross-functional workflows. JetBlue and Ipsy report faster reporting and broader sentiment monitoring, implying Trellis could lift platform adoption, retention, and annual recurring revenue in the near term.

News insight

Now Generally Available, Sprout Social's AI Agent Trellis Is Helping Reshape How Social Teams Prove Their Value

AI summary

Sentiment rationale

Key facts

Corporate Developments