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Off The Hook Yachts Launches Nationwide Dealer Incentive Program Through Strategic Partnership with flyExclusive

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Program expected to further bolster Off the Hook's position as America's largest buyer and seller of...

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AI Summary

Off the Hook launched a dealer incentive program with flyExclusive. The program aims to boost dealer engagement and transaction volume. Eligible dealers can earn aviation flight hours as incentives. Off the Hook is positioned to capture a larger share of pre-owned boat sales. The marine market represents an estimated $57 billion annually.

Sentiment Rationale

The partnership enhances Off the Hook's competitive edge, potentially increasing transactions. Similar innovative programs have previously led to increased market share and revenue.

Trading Thesis

The program rollout is imminent, which can quickly generate dealer interest and boost sales in the near term. Previous initiatives have shown immediate returns on engagement improvements.

Market-Moving

  • Off the Hook launched a dealer incentive program with flyExclusive.
  • The program aims to boost dealer engagement and transaction volume.
  • Eligible dealers can earn aviation flight hours as incentives.

Key Facts

  • Off the Hook launched a dealer incentive program with flyExclusive.
  • The program aims to boost dealer engagement and transaction volume.
  • Eligible dealers can earn aviation flight hours as incentives.
  • Off the Hook is positioned to capture a larger share of pre-owned boat sales.
  • The marine market represents an estimated $57 billion annually.

Companies Mentioned

  • FLYX (FLYX)

Corporate Developments

The article details a strategic initiative that directly impacts sales and expansion plans. The collaboration could ripple through the sector, affecting stock performance in the foreseeable future.

Off The Hook Yachts Launches Nationwide Dealer Incentive Program in Partnership with flyExclusive

Wilmington, NC, January 15, 2026 (GLOBE NEWSWIRE) – Off The Hook YS Inc. (NYSE American: OTH), recognized as America's largest buyer and seller of pre-owned boats, has unveiled a nationwide dealer incentive program through a strategic collaboration with flyExclusive, Inc. (NYSE American: FLYX), a leading name in private aviation. The initiative aims to enhance dealer engagement, boost transaction volume, and strengthen Off The Hook Yachts' national acquisition and brokerage network.

Key Features of the Dealer Incentive Program

The newly launched program is designed to deepen relationships with dealer partners while offering valuable performance-based perks. Highlights include:

  • Private Aviation Flight Hours: Eligible dealers can earn flight hours with flyExclusive as a reward for meeting performance targets.
  • Accelerated Transaction Volume: The program is aimed at increasing the quantity and value of boat intake.
  • Enhanced Dealer Engagement: The initiative fosters a stronger connection between Off The Hook Yachts and its dealer network.

Executive Insights on the Partnership

Andy Simmons, Executive Vice President of Off the Hook Yachts, expressed enthusiasm about the collaboration, stating, “We are excited to partner with a highly respected private aviation provider like flyExclusive and to introduce a program that adds meaningful value to our dealer relationships. This partnership strengthens our national network and creates a powerful incentive that aligns performance with premium rewards. We expect to begin rolling out the program this quarter.”

Jim Segrave, Founder, Chairman, and CEO of flyExclusive, also commented, “Off the Hook Yachts is building one of the most dynamic platforms in the marine industry, and this partnership creates an opportunity to introduce private aviation in a way that supports how dealers and customers do business.”

Market Position and Growth Potential

Off the Hook Yachts is strategically positioned to capitalize on the significant pre-owned boat market in the United States. With approximately 1 million pre-owned boats sold annually, valued at an estimated $10 billion, this incentive program could significantly enhance Off The Hook’s acquisition capabilities.

About Off The Hook YS Inc.

Founded in 2012, Off The Hook YS Inc. is transforming the marine market landscape. The company leverages proprietary AI-powered systems that drive efficiency, leading to more than $100 million in annual boat acquisitions at an impressive 5X inventory turn. With its scalable technology and national presence, Off The Hook Yachts is set to lead the evolving $57 billion marine market, encompassing services from brokerage to financing.

About flyExclusive

flyExclusive (NYSE American: FLYX) is a private-jet service provider that offers on-demand charter services, Jet Club memberships, and fractional ownership programs. As one of the largest operators of Citation aircraft in the U.S., flyExclusive also provides comprehensive maintenance and repair services at its facility in Kinston, North Carolina.

Looking Ahead

The launch of this dealer incentive program represents a significant step forward for Off The Hook Yachts in enhancing its dealer relationships and expanding its market footprint. The anticipated rollout of the program this quarter is expected to generate notable increases in transaction volumes and improve dealer engagement across the board.

Contact and Additional Information

For further inquiries, please contact Investor Relations at ir@offthehookys.com.

Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. All statements, aside from historical facts, are forward-looking and based on Off The Hook Yachts’ current expectations. These statements may vary based on future events and assumptions. For a comprehensive discussion of risks, please refer to the company’s filings with the Securities and Exchange Commission.

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